{"id":40990,"date":"2026-03-11T13:51:30","date_gmt":"2026-03-11T08:21:30","guid":{"rendered":"https:\/\/www.verdantis.com\/?p=40990"},"modified":"2026-03-13T15:40:35","modified_gmt":"2026-03-13T10:10:35","slug":"estatisticas-sobre-a-gestao-de-dados-mestre-e-dimensao-do-mercado","status":"publish","type":"post","link":"https:\/\/www.verdantis.com\/pt\/gestao-de-dados-mestre\/estatisticas-sobre-a-gestao-de-dados-mestre-e-dimensao-do-mercado\/","title":{"rendered":"Mais de 30 estat\u00edsticas sobre a gest\u00e3o de dados mestres e dimens\u00e3o do mercado em 2026"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"40990\" class=\"elementor elementor-40990\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cfbd7f9 e-flex e-con-boxed e-con e-parent\" data-id=\"cfbd7f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-816346b elementor-widget elementor-widget-text-editor\" data-id=\"816346b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A gest\u00e3o de dados de gest\u00e3o (MDM) na ind\u00fastria pesada n\u00e3o \u00e9 a mesma disciplina com que uma empresa de software se preocupa. N\u00e3o h\u00e1 nenhuma \u00abjornada do cliente\u00bb para personalizar, nem nenhum modelo de atribui\u00e7\u00e3o de campanhas para ajustar. Nos campos petrol\u00edferos, nas minas, nas f\u00e1bricas qu\u00edmicas e nas instala\u00e7\u00f5es de transforma\u00e7\u00e3o alimentar, os dados que importam s\u00e3o os materiais, o equipamento, as pe\u00e7as sobressalentes, os fornecedores, as hierarquias das listas de materiais e os registos de manuten\u00e7\u00e3o.\u00a0<\/p><p>Quando esses dados est\u00e3o errados ou s\u00e3o inconsistentes, as consequ\u00eancias traduzem-se em paragens de produ\u00e7\u00e3o, aquisi\u00e7\u00f5es de emerg\u00eancia, compras duplicadas de stock e riscos regulamentares. N\u00e3o se trata de uma an\u00e1lise deficiente.<\/p><p>Este artigo analisa como est\u00e1 a decorrer a ado\u00e7\u00e3o do MDM em setores com grande volume de ativos, quais s\u00e3o os desafios espec\u00edficos em cada setor e quais s\u00e3o os n\u00fameros que as organiza\u00e7\u00f5es est\u00e3o efetivamente a apresentar quando tudo corre bem.\u00a0<\/p><p>Baseia-se em estudos de caso publicados, investiga\u00e7\u00e3o do setor e dados operacionais dos setores do petr\u00f3leo e g\u00e1s, minera\u00e7\u00e3o, produtos qu\u00edmicos, ind\u00fastria transformadora, alimentos e bebidas, energia e materiais de constru\u00e7\u00e3o.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-51ab010 e-flex e-con-boxed e-con e-parent\" data-id=\"51ab010\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ff82dbd elementor-widget elementor-widget-heading\" data-id=\"ff82dbd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"numbers-behind-the-mro-data-problem-before-mdm\">Os n\u00fameros por tr\u00e1s do problema dos dados de MRO antes da implementa\u00e7\u00e3o do MDM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9a3e9da e-flex e-con-boxed e-con e-parent\" data-id=\"9a3e9da\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6bb242b elementor-widget elementor-widget-text-editor\" data-id=\"6bb242b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Existe um equ\u00edvoco comum de que a qualidade dos dados \u00e9, acima de tudo, um problema tecnol\u00f3gico. Em opera\u00e7\u00f5es com um elevado volume de ativos, trata-se sobretudo de um problema de acumula\u00e7\u00e3o. Cada aquisi\u00e7\u00e3o de uma f\u00e1brica acrescenta uma nova inst\u00e2ncia de ERP com as suas pr\u00f3prias conven\u00e7\u00f5es de nomenclatura. Cada novo sistema de gest\u00e3o de manuten\u00e7\u00e3o \u00e9 preenchido por uma equipa diferente, com normas diferentes.\u00a0<\/p><p>Ao longo de dez anos, acaba-se por ficar com um cat\u00e1logo de materiais em que a mesma bomba industrial aparece sob dezanove descri\u00e7\u00f5es diferentes e ningu\u00e9m se deu ao trabalho de as consolidar, porque a linha de produ\u00e7\u00e3o \u00e9 sempre mais urgente do que um projeto de limpeza de dados.<\/p><p>A realidade financeira dessa neglig\u00eancia \u00e9 gritante.\u00a0<a class=\"src\" href=\"https:\/\/www.gartner.com\/en\/data-analytics\/topics\/master-data-management\" rel=\"nofollow noopener\" target=\"_blank\">A Gartner estima que o custo m\u00e9dio da m\u00e1 qualidade dos dados ascenda a $12,9 milh\u00f5es por organiza\u00e7\u00e3o, anualmente<\/a>. No caso das grandes empresas industriais, \u00e9 quase certo que seja mais elevado.\u00a0<\/p><p><a class=\"src\" href=\"https:\/\/www.netsuite.com\/portal\/resource\/articles\/erp\/manufacturing-analytics.shtml\" rel=\"nofollow noopener\" target=\"_blank\">S\u00f3 as paragens n\u00e3o planeadas custam \u00e0s empresas da Fortune Global 500 cerca de $1,5 bili\u00f5es por ano<\/a>, e embora nem tudo isso seja atribu\u00edvel a problemas com os dados, a rela\u00e7\u00e3o entre registos imprecisos de pe\u00e7as sobressalentes e atrasos na resposta \u00e0 manuten\u00e7\u00e3o est\u00e1 bem documentada e \u00e9 real.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a42be1 e-flex e-con-boxed e-con e-parent\" data-id=\"5a42be1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-43bdcfd elementor-widget elementor-widget-html\" data-id=\"43bdcfd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"sc-row\">\r\n  <div class=\"sc r\">\r\n    <span class=\"sc-n\">$12,9M<\/span>\r\n    <div class=\"sc-l\">Custo m\u00e9dio anual da m\u00e1 qualidade dos dados por organiza\u00e7\u00e3o<\/div>\r\n    <span class=\"sc-src\">\r\n      <a href=\"https:\/\/www.gartner.com\/en\/data-analytics\/topics\/master-data-management\" class=\"src\" rel=\"nofollow noopener\" target=\"_blank\">Gartner<\/a>\r\n    <\/span>\r\n  <\/div>\r\n\r\n  <div class=\"sc s\">\r\n    <span class=\"sc-n\">$1,5T<\/span>\r\n    <div class=\"sc-l\">Custo anual das paragens n\u00e3o planeadas para os fabricantes da Fortune 500<\/div>\r\n    <span class=\"sc-src\">\r\n      <a href=\"https:\/\/www.netsuite.com\/portal\/resource\/articles\/erp\/manufacturing-analytics.shtml\" class=\"src\" rel=\"nofollow noopener\" target=\"_blank\">An\u00e1lise da NetSuite \/ Fortune 500<\/a>\r\n    <\/span>\r\n  <\/div>\r\n\r\n  <div class=\"sc a\">\r\n    <span class=\"sc-n\">5-7%<\/span>\r\n    <div class=\"sc-l\">Compras de MRO duplicadas devido \u00e0 fraca precis\u00e3o dos dados<\/div>\r\n    <span class=\"sc-src\">\r\n      <a href=\"https:\/\/www.verdantis.com\/mro-master-data-statistics\/\" class=\"src\">Verdantis Research, 1 900 respons\u00e1veis operacionais<\/a>\r\n    <\/span>\r\n  <\/div>\r\n\r\n  <div class=\"sc f\">\r\n    <span class=\"sc-n\">80%<\/span>\r\n    <div class=\"sc-l\">Muitas organiza\u00e7\u00f5es operam com dados isolados entre divis\u00f5es que utilizam sistemas distintos<\/div>\r\n    <span class=\"sc-src\">\r\n      <a href=\"https:\/\/www.mckinsey.com\/capabilities\/tech-and-ai\/our-insights\/master-data-management-the-key-to-getting-more-from-your-data\" class=\"src\" rel=\"nofollow noopener\" target=\"_blank\">Inqu\u00e9rito da McKinsey sobre MDM<\/a>\r\n    <\/span>\r\n  <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8072bd8 e-flex e-con-boxed e-con e-parent\" data-id=\"8072bd8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8120b5b elementor-widget elementor-widget-text-editor\" data-id=\"8120b5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"stat-list\"><li><a class=\"src\" href=\"https:\/\/www.gartner.com\/en\/data-analytics\/topics\/master-data-management\" rel=\"nofollow noopener\" target=\"_blank\">Gartner<\/a>\u00a0estima que\u00a0<strong>A m\u00e1 qualidade dos dados acarreta custos para uma organiza\u00e7\u00e3o m\u00e9dia\u00a0<span class=\"num\">$ 12,9 milh\u00f5es<\/span>\u00a0por ano<\/strong>. Nas grandes empresas industriais com opera\u00e7\u00f5es complexas em v\u00e1rias instala\u00e7\u00f5es, esse n\u00famero \u00e9 normalmente significativamente mais elevado.<\/li><li><a class=\"src\" href=\"https:\/\/www.netsuite.com\/portal\/resource\/articles\/erp\/manufacturing-analytics.shtml\" rel=\"nofollow noopener\" target=\"_blank\">NetSuite<\/a>\u00a0informa que\u00a0<strong>Os tempos de inatividade n\u00e3o planeados custam caro aos fabricantes da Fortune Global 500\u00a0<span class=\"num\">$1,5 bili\u00f5es<\/span>\u00a0anualmente<\/strong>, dos quais uma parte significativa est\u00e1 diretamente relacionada com falhas nos dados de manuten\u00e7\u00e3o, encomendas de pe\u00e7as erradas e imprecis\u00f5es nos registos do equipamento.<\/li><li>De acordo com\u00a0<a class=\"src\" href=\"https:\/\/www.verdantis.com\/mro-master-data-statistics\/\">Estudo da Verdantis realizado junto de 1 900 respons\u00e1veis operacionais<\/a>,\u00a0<strong>entre\u00a0<span class=\"num\">5 e 7%<\/span>\u00a0de todas as compras de MRO s\u00e3o duplicadas<\/strong>\u00a0devido \u00e0 fraca precis\u00e3o do mestre de materiais. Para uma organiza\u00e7\u00e3o que gasta $750M anualmente em MRO, isso representa entre $37,5M e $52,5M em despesas evit\u00e1veis todos os anos.<\/li><li><a class=\"src\" href=\"https:\/\/www.mckinsey.com\/capabilities\/tech-and-ai\/our-insights\/master-data-management-the-key-to-getting-more-from-your-data\" rel=\"nofollow noopener\" target=\"_blank\">McKinsey<\/a>\u00a0constatou que\u00a0<strong><span class=\"num\">80%<\/span>\u00a0de organiza\u00e7\u00f5es<\/strong>\u00a0relatam que, pelo menos, algumas divis\u00f5es operam em \u00absilos de dados\u00bb, cada uma delas a utilizar sistemas distintos, sem normas de dados partilhadas. Em empresas com um elevado volume de ativos, que possuem v\u00e1rias f\u00e1bricas ou entidades adquiridas, esta percentagem \u00e9 normalmente mais elevada.<\/li><li><a class=\"src\" href=\"https:\/\/www.bcg.com\/publications\/2016\/lean-manufacturing-sourcing-procurement-more-spare-change-capturing-mro-advantage\" rel=\"nofollow noopener\" target=\"_blank\">Boston Consulting Group<\/a>\u00a0constatou que\u00a0<strong>As despesas com MRO variam entre\u00a0<span class=\"num\">0,5 a 4,51 TP3T<\/span>\u00a0das receitas nas ind\u00fastrias pesadas<\/strong>, com a ind\u00fastria pesada a ocupar o topo da lista. A m\u00e1 qualidade dos dados dos cat\u00e1logos \u00e9 a principal causa dos gastos excessivos nesta categoria.<\/li><li><a class=\"src\" href=\"https:\/\/www.bcg.com\/publications\/2016\/lean-manufacturing-sourcing-procurement-more-spare-change-capturing-mro-advantage\" rel=\"nofollow noopener\" target=\"_blank\">BCG<\/a>\u00a0constatou ainda que\u00a0<strong><span class=\"num\">20%<\/span>\u00a0das despesas com MRO s\u00e3o distribu\u00eddas por mais de 1 600 fornecedores<\/strong>, gerando um volume de transa\u00e7\u00f5es de 45%, mas com uma consolida\u00e7\u00e3o m\u00ednima das despesas. A fragmenta\u00e7\u00e3o dos fornecedores de cauda longa \u00e9 quase sempre um sintoma de dados mestre de m\u00e1 qualidade, e n\u00e3o de uma estrat\u00e9gia de aquisi\u00e7\u00e3o deficiente.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dc6effc e-flex e-con-boxed e-con e-parent\" data-id=\"dc6effc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a7c971 elementor-widget elementor-widget-image\" data-id=\"8a7c971\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"257\" src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2026\/03\/Common-MRO-Data-Failure-Patterns-in-Asset-Heavy-Operations.jpg\" class=\"attachment-large size-large wp-image-41001\" alt=\"Padr\u00f5es comuns de falhas nos dados de MRO em opera\u00e7\u00f5es com grande volume de ativos\" srcset=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2026\/03\/Common-MRO-Data-Failure-Patterns-in-Asset-Heavy-Operations.jpg 854w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2026\/03\/Common-MRO-Data-Failure-Patterns-in-Asset-Heavy-Operations-300x96.jpg 300w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2026\/03\/Common-MRO-Data-Failure-Patterns-in-Asset-Heavy-Operations-768x246.jpg 768w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2026\/03\/Common-MRO-Data-Failure-Patterns-in-Asset-Heavy-Operations-18x6.jpg 18w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b00c9c0 e-flex e-con-boxed e-con e-parent\" data-id=\"b00c9c0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a82f88e elementor-widget elementor-widget-html\" data-id=\"a82f88e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"takeaway\">\r\n  <span class=\"takeaway-label\">CONCLUS\u00c3O PRINCIPAL<\/span>\r\n  <p>\r\n    A exposi\u00e7\u00e3o financeira resultante de falhas nos dados de MRO em setores com elevada concentra\u00e7\u00e3o de ativos \u00e9 direta e mensur\u00e1vel.\r\n    Com uma despesa anual em MRO de $750M e uma taxa de compras duplicadas de 5-7%, o custo de n\u00e3o tomar medidas \u00e9,\n    numa estimativa conservadora, de $37M a $52M por ano, sem contabilizar o tempo de inatividade, os portes de emerg\u00eancia\n    e as multas por incumprimento.\r\n  <\/p>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c305cca e-con-full e-flex e-con e-child\" data-id=\"c305cca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-6414f45 e-con-full form1 e-flex e-con e-child\" data-id=\"6414f45\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-e86fe2f e-con-full e-flex e-con e-child\" data-id=\"e86fe2f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-8287e14 e-con-full form1 e-flex e-con e-child\" data-id=\"8287e14\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-59e9687 e-con-full form1 e-flex e-con e-child\" data-id=\"59e9687\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-171e228 e-con-full e-flex e-con e-child\" data-id=\"171e228\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f1cdcf7 elementor-widget elementor-widget-heading\" data-id=\"f1cdcf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Descubra como deve ser o seu programa de MDM<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c916861 elementor-widget elementor-widget-heading\" data-id=\"c916861\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">A Avalia\u00e7\u00e3o da Prepara\u00e7\u00e3o dos Dados de MRO estima as potenciais poupan\u00e7as em termos de invent\u00e1rio, aquisi\u00e7\u00f5es e tempo de inatividade com base nos seus dados atuais.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da78afa elementor-widget elementor-widget-template\" data-id=\"da78afa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"35768\" class=\"elementor elementor-35768\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-10b489b1 e-con-full e-flex e-con e-child\" data-id=\"10b489b1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-196cdd1d elementor-button-align-stretch elementor-widget elementor-widget-form\" data-id=\"196cdd1d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;step_next_label&quot;:&quot;Next&quot;,&quot;step_previous_label&quot;:&quot;Previous&quot;,&quot;button_width&quot;:&quot;100&quot;,&quot;step_type&quot;:&quot;number_text&quot;,&quot;step_icon_shape&quot;:&quot;circle&quot;}\" data-widget_type=\"form.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<form class=\"elementor-form\" method=\"post\" name=\"New Form\" action=\"\">\n\t\t\t<input type=\"hidden\" name=\"post_id\" value=\"35768\"\/>\n\t\t\t<input type=\"hidden\" name=\"form_id\" value=\"196cdd1d\"\/>\n\t\t\t<input type=\"hidden\" name=\"referer_title\" value=\"Work Order Management: Planning and Scheduling\" \/>\n\n\t\t\t\t\t\t\t<input type=\"hidden\" name=\"queried_id\" value=\"45039\"\/>\n\t\t\t\n\t\t\t<div class=\"elementor-form-fields-wrapper elementor-labels-above\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-name\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNome\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[name]\" id=\"form-field-name\" class=\"elementor-field elementor-size-lg  elementor-field-textual\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-telephone elementor-field-group elementor-column elementor-field-group-Contact elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Contact\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tN.\u00ba de contacto\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t<input dir=\"ltr\" type=\"text\" name=\"change_name_Contact\" id=\"form-field-Contact\" class=\"elementor-field elementor-size-lg  elementor-field-telephone elementor-field-textual yee-ltr\" required=\"required\" data-auto=\"yes\" data-pre=\"\" data-excludecountries=\"\" data-onlyct=\"\" data-defcountry=\"\" data-hide_flag=\"\" data-hide_code=\"\" data-validation=\"yes\" data-name=\"Contact\" data-telephone_search=\"yes\" >\n\t\t<input onkeydown=\"return \/[0-9]|\\(|\\)|\\+|-|BACKSPACE\/i.test(event.key)\" type=\"hidden\" class=\"phone_check\" name=\"form_fields[Contact_check]\" value=\"\" >\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-text elementor-field-group elementor-column elementor-field-group-Company elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-Company\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tNome da empresa\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"text\" name=\"form_fields[Company]\" id=\"form-field-Company\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required\">\n\t\t\t\t\t\t\t\t\t\t\t\t<label for=\"form-field-email\" class=\"elementor-field-label\">\n\t\t\t\t\t\t\t\tE-mail profissional\t\t\t\t\t\t\t<\/label>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<input size=\"1\" type=\"email\" name=\"form_fields[email]\" id=\"form-field-email\" class=\"elementor-field elementor-size-lg  elementor-field-textual\" required=\"required\">\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons\">\n\t\t\t\t\t<button class=\"elementor-button elementor-size-sm\" type=\"submit\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-icon\">\n\t\t\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-angle-right\" viewbox=\"0 0 256 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M224.3 273l-136 136c-9.4 9.4-24.6 9.4-33.9 0l-22.6-22.6c-9.4-9.4-9.4-24.6 0-33.9l96.4-96.4-96.4-96.4c-9.4-9.4-9.4-24.6 0-33.9L54.3 103c9.4-9.4 24.6-9.4 33.9 0l136 136c9.5 9.4 9.5 24.6.1 34z\"><\/path><\/svg>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">MARCAR UMA REUNI\u00c3O<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t<input type=\"hidden\" name=\"trp-form-language\" value=\"pt\"\/><\/form>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-11d386b6 elementor-widget elementor-widget-heading\" data-id=\"11d386b6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Marque uma chamada de consulta sem compromisso com a nossa equipa de implementa\u00e7\u00e3o para abordar os desafios relacionados com a gest\u00e3o de dados mestre<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21656de e-con-full e-flex e-con e-child\" data-id=\"21656de\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a7fb7bb elementor-widget elementor-widget-heading\" data-id=\"a7fb7bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Conta com a confian\u00e7a dos l\u00edderes do setor em todo o mundo<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-616b9ec elementor-widget elementor-widget-image-carousel\" data-id=\"616b9ec\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:100,&quot;speed&quot;:5000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;4&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrossel de imagens\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 6\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/1.webp\" alt=\"1\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 6\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/2.webp\" alt=\"2\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 6\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/3.webp\" alt=\"3\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 sur 6\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/4-1.webp\" alt=\"4-1\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 sur 6\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/5.webp\" alt=\"5\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 sur 6\" data-no-translation-aria-label=\"\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/6.webp\" alt=\"6\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9f2f852 e-flex e-con-boxed e-con e-parent\" data-id=\"9f2f852\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7369fc0 elementor-widget elementor-widget-heading\" data-id=\"7369fc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"the-global-master-data-management-market\">O mercado global de gest\u00e3o de dados mestres<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f29a484 elementor-widget elementor-widget-text-editor\" data-id=\"f29a484\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O mercado global de MDM n\u00e3o tem um valor consensual. As diferentes empresas de investiga\u00e7\u00e3o definem o seu \u00e2mbito de forma distinta e os n\u00fameros variam em conformidade.\u00a0<\/p><p><a class=\"src\" href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/master-data-management-market-report\" rel=\"nofollow noopener\" target=\"_blank\">A Grand View Research estima que o mercado em 2023 atinja $19,9 mil milh\u00f5es, prevendo $60,7 mil milh\u00f5es at\u00e9 2030, com uma CAGR de 17,4%.<\/a>\u00a0<a class=\"src\" href=\"https:\/\/www.fortunebusinessinsights.com\/master-data-management-market-114277\" rel=\"nofollow noopener\" target=\"_blank\">A Fortune Business Insights estima que este valor atinja $16,07 mil milh\u00f5es em 2024, caminhando para $57,02 mil milh\u00f5es at\u00e9 2032.<\/a>\u00a0<a class=\"src\" href=\"https:\/\/www.precedenceresearch.com\/master-data-management-market\" rel=\"nofollow noopener\" target=\"_blank\">A Precedence Research apresenta uma previs\u00e3o mais otimista, estimando $94,08 mil milh\u00f5es at\u00e9 2035.<\/a><\/p><p>O valor espec\u00edfico \u00e9 menos importante do que a consist\u00eancia da tend\u00eancia: todas as principais empresas de investiga\u00e7\u00e3o que cobrem este setor prev\u00eaem um crescimento anual de dois d\u00edgitos, entre m\u00e9dio e elevado, at\u00e9 ao final da d\u00e9cada. No que diz respeito especificamente aos setores com grande volume de ativos, o principal fator de crescimento reside no segmento dos dados relativos a ativos e localiza\u00e7\u00e3o.\u00a0<\/p><p><a class=\"src\" href=\"https:\/\/www.precedenceresearch.com\/master-data-management-market\" rel=\"nofollow noopener\" target=\"_blank\">A Precedence Research identifica os dados relativos a ativos e localiza\u00e7\u00e3o como o tipo de dados de gest\u00e3o de dispositivos m\u00f3veis (MDM) que mais cresce, com uma taxa de crescimento anual composta (CAGR) prevista de 13,81 TP3T at\u00e9 2035<\/a>, impulsionado pela crescente complexidade nas opera\u00e7\u00f5es dos setores da ind\u00fastria transformadora, dos servi\u00e7os p\u00fablicos, dos transportes, da energia e das infraestruturas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b539257 elementor-widget elementor-widget-image\" data-id=\"b539257\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"595\" height=\"305\" src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2026\/03\/MDM-Market-Size-Projections-by-Research-Firm.jpg\" class=\"attachment-large size-large wp-image-41144\" alt=\"\" srcset=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2026\/03\/MDM-Market-Size-Projections-by-Research-Firm.jpg 595w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2026\/03\/MDM-Market-Size-Projections-by-Research-Firm-300x154.jpg 300w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2026\/03\/MDM-Market-Size-Projections-by-Research-Firm-18x9.jpg 18w\" sizes=\"(max-width: 595px) 100vw, 595px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d9d9e7f elementor-widget elementor-widget-heading\" data-id=\"d9d9e7f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"whats-actually-driving-mdm-adoption-in-industrial-sectors\">O que est\u00e1, na verdade, a impulsionar a ado\u00e7\u00e3o do MDM nos setores industriais<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dd52ade elementor-widget elementor-widget-text-editor\" data-id=\"dd52ade\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Existem tr\u00eas fatores que est\u00e3o efetivamente a impulsionar a ado\u00e7\u00e3o do MDM em opera\u00e7\u00f5es com um elevado volume de ativos. Nenhum deles \u00e9 te\u00f3rico; est\u00e3o presentes nas discuss\u00f5es sobre aquisi\u00e7\u00f5es, nas an\u00e1lises p\u00f3s-projeto de ERP e nas auditorias aos programas de manuten\u00e7\u00e3o em empresas industriais reais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-baaef85 elementor-widget elementor-widget-html\" data-id=\"baaef85\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<ul class=\"driver-list\">\r\n    <li>\r\n      <strong>Moderniza\u00e7\u00e3o do ERP<\/strong>\r\n      <a href=\"https:\/\/www.researchandmarkets.com\/reports\/5790847\/master-data-management-market-report\" class=\"src\" rel=\"nofollow noopener\" target=\"_blank\">A Research and Markets identifica os desafios relacionados com a integra\u00e7\u00e3o de sistemas legados e as fus\u00f5es e aquisi\u00e7\u00f5es como dois dos principais motores de crescimento no mercado de MDM.<\/a> Ambos descrevem o perfil t\u00edpico de uma empresa com um elevado volume de ativos. As organiza\u00e7\u00f5es que est\u00e3o a passar por migra\u00e7\u00f5es para o SAP S\/4HANA descobrem, normalmente da maneira mais dif\u00edcil, que um novo ERP n\u00e3o resolve o problema dos dados incorretos. Pelo contr\u00e1rio, herda-os.<br><br> A conversa sobre a limpeza que deveria ter ocorrido tr\u00eas anos antes acaba por acontecer a meio de uma implementa\u00e7\u00e3o ao vivo, com custos significativamente mais elevados.\r\n    <\/li>\r\n    <li class=\"o\">\r\n      <strong>Press\u00e3o para a prepara\u00e7\u00e3o para a IA<\/strong>\r\n      <a href=\"https:\/\/www.globalgrowthinsights.com\/market-reports\/master-data-management-market-100904\" class=\"src\" rel=\"nofollow noopener\" target=\"_blank\">Cerca de 54% das novas plataformas de MDM lan\u00e7adas entre 2023 e 2024 incluem funcionalidades de IA sem c\u00f3digo e de autogest\u00e3o<\/a>, tornando a tecnologia mais acess\u00edvel para empresas industriais de m\u00e9dia dimens\u00e3o que, anteriormente, n\u00e3o conseguiam justificar os custos associados \u00e0 sua implementa\u00e7\u00e3o. <br><br>A raz\u00e3o subjacente \u00e9 simples: a aprendizagem autom\u00e1tica aplicada a dados de materiais inconsistentes produz resultados pouco fi\u00e1veis. As organiza\u00e7\u00f5es que est\u00e3o a desenvolver programas de manuten\u00e7\u00e3o preditiva e de automatiza\u00e7\u00e3o das aquisi\u00e7\u00f5es est\u00e3o a constatar que a base de dados \u00e9 mais importante do que a ferramenta que a utiliza.\r\n    <\/li>\r\n    <li class=\"b\">\r\n      <strong> Conformidade e press\u00e3o regulamentar<\/strong>\r\n      Os requisitos regulamentares nos setores dos produtos qu\u00edmicos, dos alimentos e bebidas, da energia e da ind\u00fastria transformadora continuam a aumentar, em vez de diminu\u00edrem. <br><br>A necessidade de demonstrar a linhagem dos dados, comprovar a proveni\u00eancia do material e manter registos de aquisi\u00e7\u00e3o pass\u00edveis de auditoria est\u00e1 agora integrada nas licen\u00e7as de explora\u00e7\u00e3o em muitos setores regulamentados. O MDM \u00e9 a camada de dados que torna a conformidade comprov\u00e1vel, em vez de algo que as organiza\u00e7\u00f5es se apressam a reunir antes de uma auditoria.\r\n    <\/li>\r\n  <\/ul>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7681ac6 elementor-widget elementor-widget-heading\" data-id=\"7681ac6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"where-mdm-investment-is-coming-from-and-where-its-heading\">De onde prov\u00e9m o investimento em MDM e para onde se dirige<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b718dcc e-con-full e-flex e-con e-child\" data-id=\"b718dcc\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-14da6e4 e-con-full e-flex e-con e-child\" data-id=\"14da6e4\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-85b32e2 elementor-widget elementor-widget-heading\" data-id=\"85b32e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">EUA - Am\u00e9rica do Norte<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-21fef95 elementor-widget elementor-widget-heading\" data-id=\"21fef95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">38.9%<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6d6ebc8 elementor-widget elementor-widget-text-editor\" data-id=\"6d6ebc8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Quota de receitas globais de MDM em 2023. S\u00f3 os EUA representam mais de 32% das receitas da Am\u00e9rica do Norte. As elevadas taxas de ado\u00e7\u00e3o da nuvem, a grande concentra\u00e7\u00e3o de grandes empresas e a presen\u00e7a dos principais fornecedores de MDM contribuem para este resultado.\u00a0<\/p><p>As despesas com MDM no setor industrial concentram-se nos setores do petr\u00f3leo e g\u00e1s, da produ\u00e7\u00e3o discreta e dos produtos qu\u00edmicos.\u00a0<a class=\"src\" href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/master-data-management-market-report\" rel=\"nofollow noopener\" target=\"_blank\">Grand View Research<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f1146a1 e-con-full e-flex e-con e-child\" data-id=\"f1146a1\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-919d7df elementor-widget elementor-widget-heading\" data-id=\"919d7df\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">UE - Europa\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fc3a854 elementor-widget elementor-widget-heading\" data-id=\"fc3a854\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">11%+<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e31ba9 elementor-widget elementor-widget-text-editor\" data-id=\"1e31ba9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Taxa de crescimento anual composto (CAGR) do mercado europeu de gest\u00e3o de dados empresariais entre 2025 e 2030. Os requisitos de conformidade com o RGPD geraram uma procura precoce e sustentada por infraestruturas de governa\u00e7\u00e3o de dados, que se est\u00e1 agora a alargar aos dom\u00ednios da manuten\u00e7\u00e3o, repara\u00e7\u00e3o e opera\u00e7\u00e3o (MRO) e da gest\u00e3o de ativos nos setores qu\u00edmico, da ind\u00fastria autom\u00f3vel e da energia.\u00a0<a class=\"src\" href=\"https:\/\/www.grandviewresearch.com\/industry-analysis\/enterprise-data-management-market\" rel=\"nofollow noopener\" target=\"_blank\">Grand View Research EDM<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99b00a6 e-con-full e-flex e-con e-child\" data-id=\"99b00a6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a2e179 elementor-widget elementor-widget-heading\" data-id=\"8a2e179\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">IA - \u00c1sia-Pac\u00edfico\n<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dff0e7e elementor-widget elementor-widget-heading\" data-id=\"dff0e7e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">58%<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-354470c elementor-widget elementor-widget-text-editor\" data-id=\"354470c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Entre as empresas da regi\u00e3o da \u00c1sia-Pac\u00edfico que est\u00e3o a migrar para o MDM na nuvem, com vista a uma implementa\u00e7\u00e3o mais r\u00e1pida e \u00e0 redu\u00e7\u00e3o dos custos de TI. A expans\u00e3o industrial na \u00cdndia, no Sudeste Asi\u00e1tico e na Austr\u00e1lia est\u00e1 a gerar ambientes de dados fragmentados em grande escala.<\/p><p>\u00a0As economias fortemente orientadas para a ind\u00fastria transformadora que adotam sistemas ERP pela primeira vez est\u00e3o a gerar procura de MDM numa fase mais precoce da curva de maturidade do que as suas cong\u00e9neres ocidentais costumavam fazer.\u00a0<a class=\"src\" href=\"https:\/\/www.globalgrowthinsights.com\/market-reports\/master-data-management-market-100904\" rel=\"nofollow noopener\" target=\"_blank\">Perspetivas sobre o Crescimento Global<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-99c3f4e e-con-full e-flex e-con e-child\" data-id=\"99c3f4e\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd42ae8 elementor-widget elementor-widget-heading\" data-id=\"fd42ae8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">MEA - M\u00e9dio Oriente e \u00c1frica<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c89b092 elementor-widget elementor-widget-heading\" data-id=\"c89b092\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Em ascens\u00e3o<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3e366b elementor-widget elementor-widget-text-editor\" data-id=\"a3e366b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O investimento no setor do petr\u00f3leo e g\u00e1s est\u00e1 a impulsionar a ado\u00e7\u00e3o de sistemas de gest\u00e3o de dados mestres (MDM) a um ritmo acelerado. As grandes empresas nacionais do setor energ\u00e9tico da regi\u00e3o do Golfo est\u00e3o entre as primeiras a adotar programas de dados mestres de manuten\u00e7\u00e3o, repara\u00e7\u00e3o e opera\u00e7\u00e3o (MRO) baseados em IA, dada a dimens\u00e3o das suas bases de ativos e das suas despesas anuais com aquisi\u00e7\u00f5es.<\/p><p>Os programas de diversifica\u00e7\u00e3o industrial da \u00abVis\u00e3o 2030\u00bb est\u00e3o a acelerar o investimento em infraestruturas de dados em toda a Ar\u00e1bia Saudita e nos Emirados \u00c1rabes Unidos.\u00a0<a class=\"src\" href=\"https:\/\/www.researchandmarkets.com\/reports\/5790847\/master-data-management-market-report\" rel=\"nofollow noopener\" target=\"_blank\">Investiga\u00e7\u00e3o e Mercados<\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-203e4a5 elementor-widget elementor-widget-text-editor\" data-id=\"203e4a5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Nem todos os segmentos de MDM est\u00e3o a crescer ao mesmo ritmo. Para as empresas industriais que pretendem definir as suas prioridades, a reparti\u00e7\u00e3o por segmentos \u00e9 importante. Os dados relativos a ativos e localiza\u00e7\u00f5es \u2014 o dom\u00ednio que abrange as hierarquias de equipamentos, os cat\u00e1logos de pe\u00e7as sobressalentes e os registos de MRO \u2014 constituem o segmento que mais cresce em termos de CAGR.\u00a0<\/p><p>Os servi\u00e7os est\u00e3o a crescer rapidamente porque a complexidade da implementa\u00e7\u00e3o est\u00e1 a aumentar \u00e0 medida que as organiza\u00e7\u00f5es implementam mais programas espec\u00edficos para cada dom\u00ednio. Al\u00e9m disso, as plataformas nativas de IA est\u00e3o a conquistar quota de mercado \u00e0s tradicionais ferramentas de MDM baseadas em regras a um ritmo cada vez mais acelerado.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f1748e1 elementor-widget elementor-widget-text-editor\" data-id=\"f1748e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table width=\"594\"><thead><tr><td><p><strong>Segmento<\/strong><\/p><\/td><td><p><strong>Situa\u00e7\u00e3o em 2024<\/strong><\/p><\/td><td><p><strong>Sinal de crescimento<\/strong><\/p><\/td><td><p><strong>Fonte<\/strong><\/p><\/td><\/tr><\/thead><tbody><tr><td><p>Dados sobre ativos e localiza\u00e7\u00e3o<\/p><\/td><td><p>O tipo de dados MDM que mais cresce<\/p><\/td><td><p><strong>13,81 TP3T \u2013 Taxa de crescimento anual composto at\u00e9 2035<\/strong><\/p><\/td><td><p><a href=\"https:\/\/www.precedenceresearch.com\/master-data-management-market\" rel=\"nofollow noopener\" target=\"_blank\">Precedence Research<\/a><\/p><\/td><\/tr><tr><td><p>Implementa\u00e7\u00e3o na nuvem<\/p><\/td><td><p>Posi\u00e7\u00e3o dominante com um valor de mercado de cerca de 75%<\/p><\/td><td><p><strong>Migra\u00e7\u00e3o cont\u00ednua a partir de infraestruturas locais<\/strong><\/p><\/td><td><p><a href=\"https:\/\/www.maximizemarketresearch.com\/market-report\/global-master-data-management-market\/20708\/\" rel=\"nofollow noopener\" target=\"_blank\">Maximizar a Investiga\u00e7\u00e3o de Mercado<\/a><\/p><\/td><\/tr><tr><td><p>Implementa\u00e7\u00e3o e servi\u00e7os<\/p><\/td><td><p>Crescimento acentuado \u00e0 medida que a complexidade do programa aumenta<\/p><\/td><td><p><strong>14% \u2013 Taxa de crescimento anual composto at\u00e9 2035<\/strong><\/p><\/td><td><p><a href=\"https:\/\/www.precedenceresearch.com\/master-data-management-market\" rel=\"nofollow noopener\" target=\"_blank\">Precedence Research<\/a><\/p><\/td><\/tr><tr><td><p>Plataformas de MDM nativas de IA<\/p><\/td><td><p>54% de novos lan\u00e7amentos inclu\u00edram funcionalidades de IA<\/p><\/td><td><p><strong>Ado\u00e7\u00e3o em r\u00e1pida acelera\u00e7\u00e3o<\/strong><\/p><\/td><td><p><a href=\"https:\/\/www.globalgrowthinsights.com\/market-reports\/master-data-management-market-100904\" rel=\"nofollow noopener\" target=\"_blank\">Perspetivas sobre o Crescimento Global<\/a><\/p><\/td><\/tr><tr><td><p>Gest\u00e3o de dados no setor do petr\u00f3leo e g\u00e1s<\/p><\/td><td><p>$27,3 mil milh\u00f5es em 2024<\/p><\/td><td><p><strong>$86B at\u00e9 2034, com uma CAGR de 12,3%<\/strong><\/p><\/td><td><p><a href=\"https:\/\/www.researchandmarkets.com\/reports\/5790847\/master-data-management-market-report\" rel=\"nofollow noopener\" target=\"_blank\">Investiga\u00e7\u00e3o e Mercados<\/a><\/p><\/td><\/tr><tr><td><p>MDM no setor da ind\u00fastria transformadora<\/p><\/td><td><p>Redu\u00e7\u00e3o da redund\u00e2ncia de pe\u00e7as 37% com o MDM<\/p><\/td><td><p><strong>A onda de migra\u00e7\u00f5es de ERP est\u00e1 a acelerar a ado\u00e7\u00e3o<\/strong><\/p><\/td><td><p><a href=\"https:\/\/worldmetrics.org\/master-data-management-industry-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\">WorldMetrics<\/a><\/p><\/td><\/tr><tr><td><p>Compras de MRO iniciadas por IA<\/p><\/td><td><p>Primeiras implementa\u00e7\u00f5es em 2024<\/p><\/td><td><p><strong>50% das aquisi\u00e7\u00f5es de MRO iniciadas por IA at\u00e9 2028<\/strong><\/p><\/td><td><p><a href=\"https:\/\/www.gartner.com\/en\/supply-chain\/topics\/maintenance-repair-operations\" rel=\"nofollow noopener\" target=\"_blank\">Gartner 2025<\/a><\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-be9e331 elementor-widget elementor-widget-heading\" data-id=\"be9e331\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"oil-and-gas-the-data-behind-500k-shutdowns\">Petr\u00f3leo e g\u00e1s: os dados por tr\u00e1s das paragens $500K<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd2906e e-flex e-con-boxed e-con e-parent\" data-id=\"dd2906e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f241998 elementor-widget elementor-widget-text-editor\" data-id=\"f241998\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O setor do petr\u00f3leo e do g\u00e1s \u00e9 aquele em que a dist\u00e2ncia entre a qualidade dos dados e as consequ\u00eancias operacionais \u00e9 mais curta e mais dispendiosa. Uma interven\u00e7\u00e3o de manuten\u00e7\u00e3o que deveria demorar quatro horas prolonga-se por tr\u00eas dias quando a equipa de manuten\u00e7\u00e3o n\u00e3o consegue encontrar ou n\u00e3o confia no registo da pe\u00e7a de substitui\u00e7\u00e3o correta.\u00a0<\/p><p>Numa refinaria ou num ambiente de produ\u00e7\u00e3o a montante, esse atraso tem um custo que a maioria das outras ind\u00fastrias nunca enfrenta.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-48add40 elementor-widget elementor-widget-text-editor\" data-id=\"48add40\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Contexto de mercado<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7df515a e-flex e-con-boxed e-con e-parent\" data-id=\"7df515a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-853d846 elementor-widget elementor-widget-text-editor\" data-id=\"853d846\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"stat-list\"><li>De acordo com\u00a0<a class=\"src\" href=\"https:\/\/www.researchandmarkets.com\/reports\/5790847\/master-data-management-market-report\" rel=\"nofollow noopener\" target=\"_blank\">Investiga\u00e7\u00e3o e Mercados<\/a>,\u00a0<strong>O mercado global de gest\u00e3o de dados do setor do petr\u00f3leo e g\u00e1s foi avaliado em\u00a0<span class=\"num\">$27,3 mil milh\u00f5es<\/span>\u00a0em 2024<\/strong>\u00a0e est\u00e1 no bom caminho para atingir\u00a0<strong><span class=\"num\">$86 mil milh\u00f5es<\/span>\u00a0at\u00e9 2034<\/strong>, com um crescimento a uma taxa composta anual (CAGR) de 12,31 TP3T. Trata-se do maior mercado de gest\u00e3o de dados espec\u00edfico do setor a n\u00edvel mundial.<\/li><li>O\u00a0<strong>S\u00f3 o segmento a montante (explora\u00e7\u00e3o e perfura\u00e7\u00e3o) representa um\u00a0<span class=\"num\">31%<\/span>\u00a0partilhar<\/strong>\u00a0do mercado de gest\u00e3o de dados do setor do petr\u00f3leo e g\u00e1s, refletindo a dimens\u00e3o dos dados s\u00edsmicos, do subsolo e de perfura\u00e7\u00e3o que exigem uma governa\u00e7\u00e3o estruturada para serem \u00fateis do ponto de vista operacional.<\/li><li><a class=\"src\" href=\"https:\/\/jpt.spe.org\/data-dilemma-unraveling-the-challenges-and-downsides-of-data-in-oil-and-gas\" rel=\"nofollow noopener\" target=\"_blank\">Sociedade de Engenheiros do Petr\u00f3leo<\/a>\u00a0documentou que\u00a0<strong>a maioria das empresas de petr\u00f3leo e g\u00e1s de m\u00e9dia e grande dimens\u00e3o tem deixado a gest\u00e3o de dados mestre praticamente por tratar<\/strong>, partindo do princ\u00edpio de que a implementa\u00e7\u00e3o do ERP, por si s\u00f3, resolveria a fragmenta\u00e7\u00e3o de dados subjacente. Na pr\u00e1tica, os sistemas ERP herdam e mant\u00eam essa fragmenta\u00e7\u00e3o, n\u00e3o a resolvem.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f00f7df e-flex e-con-boxed e-con e-parent\" data-id=\"f00f7df\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cc982ad elementor-widget elementor-widget-text-editor\" data-id=\"cc982ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Consequ\u00eancias operacionais<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2de9f51 e-flex e-con-boxed e-con e-parent\" data-id=\"2de9f51\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f3c56d4 elementor-widget elementor-widget-text-editor\" data-id=\"f3c56d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"stat-list\"><li><a class=\"src\" href=\"https:\/\/www.ey.com\/en_us\/insights\/energy-resources\/oil-gas\/transforming-mro-material-master-data-case-study\" rel=\"nofollow noopener\" target=\"_blank\">EY<\/a>\u00a0documentos que\u00a0<strong>O tempo de inatividade nas opera\u00e7\u00f5es dos setores do petr\u00f3leo, do g\u00e1s e dos produtos qu\u00edmicos pode custar mais de\u00a0<span class=\"num\">$500,000<\/span>\u00a0por evento de arranque\/paragem<\/strong>. As paragens n\u00e3o planeadas resultantes da falta ou da imprecis\u00e3o dos dados relativos \u00e0s pe\u00e7as sobressalentes agravam este custo em v\u00e1rios incidentes por ano.<\/li><li>A falta de precis\u00e3o nos dados de MRO obriga as equipas de manuten\u00e7\u00e3o a emitir novas ordens de compra para pe\u00e7as que j\u00e1 se encontram em stock, mas com uma descri\u00e7\u00e3o diferente.\u00a0<strong>A duplica\u00e7\u00e3o do invent\u00e1rio a partir deste padr\u00e3o pode causar um bloqueio\u00a0<span class=\"num\">$37M a $52M<\/span><\/strong>\u00a0em capital de explora\u00e7\u00e3o, com base nos n\u00edveis de despesas com MRO de uma grande operadora t\u00edpica do setor do petr\u00f3leo e g\u00e1s, de acordo com\u00a0<a class=\"src\" href=\"https:\/\/www.verdantis.com\/mro-master-data-statistics\/\">Investiga\u00e7\u00e3o da Verdantis<\/a>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5c0ba79 e-flex e-con-boxed e-con e-parent\" data-id=\"5c0ba79\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5ad977c elementor-widget elementor-widget-html\" data-id=\"5ad977c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"hbox\">\r\n  <span class=\"hbox-title\">Estudo de caso da EY: Transforma\u00e7\u00e3o de dados de MRO numa empresa internacional do setor do petr\u00f3leo e g\u00e1s<\/span>\r\n <br><br>\r\n\r\n  <span class=\"big-n\">10%<\/span>\r\n\r\n  <span class=\"big-l\">\r\n    Redu\u00e7\u00e3o prevista nas despesas anuais totais com MRO ao longo dos 3 anos seguintes \u00e0 implementa\u00e7\u00e3o\r\n    <a href=\"https:\/\/www.ey.com\/en_us\/insights\/energy-resources\/oil-gas\/transforming-mro-material-master-data-case-study\" class=\"src\" rel=\"nofollow noopener\" target=\"_blank\">\r\n      \u2197 Fonte: EY EUA\r\n    <\/a>\r\n  <\/span>\r\n\r\n  <ul>\r\n    <li>Uma an\u00e1lise interna identificou entradas duplicadas significativas no sistema ERP da empresa, com as mesmas pe\u00e7as registadas de v\u00e1rias formas nas diferentes instala\u00e7\u00f5es<\/li>\r\n\r\n    <li>Foram processados mais de 100 000 conjuntos de dados atrav\u00e9s de software de limpeza e normaliza\u00e7\u00e3o baseado em IA<\/li>\r\n\r\n    <li>Foi criado um modelo de mestre de materiais, em conformidade com as normas do setor, e aplicado em todas as instala\u00e7\u00f5es, acompanhado de regras de governa\u00e7\u00e3o destinadas a evitar a repeti\u00e7\u00e3o do problema<\/li>\r\n\r\n    <li>Os resultados inclu\u00edram a redu\u00e7\u00e3o do invent\u00e1rio duplicado, uma maior capacidade de negocia\u00e7\u00e3o de pre\u00e7os com os fornecedores e uma poupan\u00e7a prevista de 10% nas despesas anuais com MRO, atrav\u00e9s da preven\u00e7\u00e3o de custos e da redu\u00e7\u00e3o do invent\u00e1rio permanente<\/li>\r\n  <\/ul>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-224746a e-flex e-con-boxed e-con e-parent\" data-id=\"224746a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b3d3733 elementor-widget elementor-widget-html\" data-id=\"b3d3733\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"takeaway\">\r\n  <span class=\"takeaway-label\">CONCLUS\u00c3O PRINCIPAL<\/span>\r\n  <p>\r\n    Numa operadora t\u00edpica do setor do petr\u00f3leo e g\u00e1s que gasta $750M anualmente em MRO, uma melhoria de 10% ao longo de 3 anos traduz-se numa poupan\u00e7a acumulada de $75M. O estudo da EY demonstra que isto \u00e9 poss\u00edvel alcan\u00e7ar no \u00e2mbito de um \u00fanico ciclo de implementa\u00e7\u00e3o de MDM, quando a limpeza de dados com recurso \u00e0 IA \u00e9 aplicada de forma sistem\u00e1tica.\r\n  <\/p>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c9583ed e-con-full e-flex e-con e-child\" data-id=\"c9583ed\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a25f5f9 elementor-cta--skin-cover thecta elementor-widget elementor-widget-call-to-action\" data-id=\"a25f5f9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.verdantis.com\/wp-content\/uploads\/2025\/05\/drawing-wind-turbine-with-word-energy-it-scaled.jpg);\" role=\"img\" aria-label=\"An\u00e1lise de despesas de MRO\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tEst\u00e1 a gerir dados de MRO em v\u00e1rias instala\u00e7\u00f5es do setor do petr\u00f3leo e g\u00e1s ou em v\u00e1rias inst\u00e2ncias do SAP?\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\t Veja como a plataforma da Verdantis gere os dados de MRO em grande escala.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMyOTMyIiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\tDescubra a Verdantis para o setor do petr\u00f3leo e g\u00e1s\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5dd6fd2 e-flex e-con-boxed e-con e-parent\" data-id=\"5dd6fd2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69017da elementor-widget elementor-widget-heading\" data-id=\"69017da\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"mining-aging-equipment-remote-sites-no-storerooms\">Minera\u00e7\u00e3o: equipamento envelhecido, locais remotos, aus\u00eancia de armaz\u00e9ns<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1d5a586 e-flex e-con-boxed e-con e-parent\" data-id=\"1d5a586\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-04aa33a elementor-widget elementor-widget-text-editor\" data-id=\"04aa33a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A ind\u00fastria mineira constitui uma categoria \u00e0 parte no que diz respeito aos desafios relacionados com os dados de MRO. As opera\u00e7\u00f5es a c\u00e9u aberto n\u00e3o disp\u00f5em de armaz\u00e9ns. \u00c9 necess\u00e1rio rastrear pe\u00e7as e materiais atrav\u00e9s de etiquetas GPS, dados de telemetria e registos de ativos de equipamento, que se encontram frequentemente dispersos por v\u00e1rios sistemas com conectividade limitada \u00e0s plataformas ERP centrais.<\/p><p>As opera\u00e7\u00f5es subterr\u00e2neas enfrentam limita\u00e7\u00f5es de comunica\u00e7\u00e3o que criam lacunas de dados entre os acontecimentos no terreno e o que \u00e9 efetivamente registado.<\/p><p>E a maioria dos equipamentos \u2014 cami\u00f5es de transporte, dragas, trituradores, moinhos SAG \u2014 \u00e9 enorme, dispendiosa e, muitas vezes, tem j\u00e1 v\u00e1rias d\u00e9cadas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6dffa30 e-flex e-con-boxed e-con e-parent\" data-id=\"6dffa30\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2338ff7 elementor-widget elementor-widget-text-editor\" data-id=\"2338ff7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Desafios relacionados com pe\u00e7as sobressalentes e dados de ativos<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7342391 e-flex e-con-boxed e-con e-parent\" data-id=\"7342391\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a9b420 elementor-widget elementor-widget-text-editor\" data-id=\"6a9b420\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul><li><a href=\"https:\/\/www.verdantis.com\/mro-inventory-management\/\">Estudo do setor sobre a gest\u00e3o de invent\u00e1rio na \u00e1rea de MRO<\/a>\u00a0mostra que\u00a0<strong>entre 10 e 30% do stock total de MRO nas opera\u00e7\u00f5es mineiras \u00e9 de baixa rotatividade ou obsoleto<\/strong>, aumentando os custos de manuten\u00e7\u00e3o sem proporcionar qualquer benef\u00edcio em termos de cobertura operacional.<\/li><li><a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2026-01-15-gartner-predicts-60-percent-of-brands-will-use-agentic-ai-to-deliver-streamlined-one-to-one-interactions-by-2028\" rel=\"nofollow noopener\" target=\"_blank\">Gartner <\/a>prev\u00ea que <strong data-start=\"527\" data-end=\"651\">at\u00e9 2028, 60% de organiza\u00e7\u00f5es <\/strong>ir\u00e1 implementar IA ag\u00eanica para otimizar os fluxos de trabalho operacionais e a tomada de decis\u00f5es aut\u00f3noma.<\/li><li><a href=\"https:\/\/www.mckinsey.com\/~\/media\/mckinsey\/industries\/advanced%20electronics\/our%20insights\/why%20aftermarket%20and%20service%20are%20vital%20to%20oems%20and%20how%20to%20excel\/why-aftermarket-and-service-are-vital-to-oems-and-how-to-excel-vf.pdf\" data-lf-fd-inspected-lynor8xjeqn4wqjz=\"true\" rel=\"nofollow noopener\" target=\"_blank\">McKinsey &amp; Company<\/a> observa que equipamentos industriais, tais como turbinas, maquinaria de minera\u00e7\u00e3o e sistemas de produ\u00e7\u00e3o pesada, podem permanecer em servi\u00e7o durante <strong data-start=\"255\" data-end=\"275\">30 anos ou mais<\/strong>, apesar de muitos dos seus componentes internos terem ciclos de vida muito mais curtos.<\/li><\/ul><p style=\"padding-left: 40px;\">Isto cria desafios cont\u00ednuos na aquisi\u00e7\u00e3o de pe\u00e7as sobressalentes de modelos antigos e, muitas vezes, obriga as organiza\u00e7\u00f5es a identificar componentes substitutos ou equivalentes para manter a continuidade operacional.\u00a0<\/p><p style=\"padding-left: 40px;\">As pe\u00e7as de substitui\u00e7\u00e3o para equipamento mineiro com d\u00e9cadas de exist\u00eancia est\u00e3o dispon\u00edveis junto de um n\u00famero limitado de fabricantes, o que torna a identifica\u00e7\u00e3o de equivalentes comerciais atrav\u00e9s de dados de mestre de material precisos n\u00e3o s\u00f3 uma medida de redu\u00e7\u00e3o de custos, mas tamb\u00e9m um requisito para a continuidade operacional.<\/p><ul><li><strong>Monitoriza\u00e7\u00e3o do estado de ativos mineiros com base na Internet das Coisas (IoT)<\/strong>, an\u00e1lise de vibra\u00e7\u00f5es nos acionamentos dos transportadores, imagiologia t\u00e9rmica nos trituradores, dados de carga nos cami\u00f5es de transporte,\u00a0<strong>s\u00f3 gera alertas de manuten\u00e7\u00e3o que d\u00e3o lugar a a\u00e7\u00f5es concretas quando se baseia em registos precisos do equipamento<\/strong>. As hierarquias de ativos inconsistentes entre os sistemas ERP e CMMS fazem com que os alertas sejam encaminhados incorretamente ou se percam por completo, anulando o investimento na tecnologia de monitoriza\u00e7\u00e3o.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9519430 e-grid e-con-full e-con e-child\" data-id=\"9519430\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-5adb457 e-grid e-con-full e-con e-child\" data-id=\"5adb457\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cefc21f elementor-widget elementor-widget-heading\" data-id=\"cefc21f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">\u00abAo padronizar as descri\u00e7\u00f5es dos materiais, classificar as pe\u00e7as sobressalentes e otimizar os n\u00edveis m\u00ednimos e m\u00e1ximos de stock, evit\u00e1mos compras em excesso e reduzimos o valor global do stock, mantendo simultaneamente a disponibilidade das pe\u00e7as. A compara\u00e7\u00e3o entre os artigos dos fabricantes originais (OEM) e os seus equivalentes comerciais tamb\u00e9m contribuiu para reduzir as despesas com aquisi\u00e7\u00f5es.\u00bb<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4a95c91 elementor-widget elementor-widget-heading\" data-id=\"4a95c91\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-heading-title elementor-size-default\">Cliente do setor industrial, a Verdantis (mais de 90 000 artigos de manuten\u00e7\u00e3o, repara\u00e7\u00e3o e opera\u00e7\u00f5es (MRO) padronizados em v\u00e1rias f\u00e1bricas)<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-83d1c5f e-flex e-con-boxed e-con e-parent\" data-id=\"83d1c5f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9066d47 elementor-widget elementor-widget-html\" data-id=\"9066d47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"takeaway\">\r\n  <span class=\"takeaway-label\">CONCLUS\u00c3O PRINCIPAL<\/span>\r\n  <p>\r\n    No setor mineiro, a justifica\u00e7\u00e3o comercial para a gest\u00e3o de dados de material (MDM) come\u00e7a frequentemente com o invent\u00e1rio obsoleto e de baixa rotatividade (10-30% de stock) e com a identifica\u00e7\u00e3o de equivalentes comerciais para pe\u00e7as OEM envelhecidas. Ambos requerem um registo mestre de materiais limpo e enriquecido como ponto de partida. Sem ele, o armaz\u00e9m torna-se, na pr\u00e1tica, imposs\u00edvel de auditar.\r\n  <\/p>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c6c624f e-flex e-con-boxed e-con e-parent\" data-id=\"c6c624f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-02d881e elementor-widget elementor-widget-heading\" data-id=\"02d881e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"chemicals-when-bad-data-is-a-safety-issue\">Produtos qu\u00edmicos: quando os dados incorretos constituem um problema de seguran\u00e7a<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c273566 e-flex e-con-boxed e-con e-parent\" data-id=\"c273566\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d14e57a elementor-widget elementor-widget-text-editor\" data-id=\"d14e57a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>No setor qu\u00edmico e petroqu\u00edmico, os erros nos dados mestre t\u00eam consequ\u00eancias que v\u00e3o al\u00e9m da inefici\u00eancia na gest\u00e3o de stocks.\u00a0<\/p><p>Uma veda\u00e7\u00e3o de bomba encomendada com base numa descri\u00e7\u00e3o de material incompleta ou incorreta pode cumprir as especifica\u00e7\u00f5es funcionais no papel, mas falhar nas condi\u00e7\u00f5es reais do processo. Em ambientes com hidrocarbonetos ou produtos qu\u00edmicos reativos, isso n\u00e3o \u00e9 um erro de aquisi\u00e7\u00e3o. \u00c9 um incidente potencial.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c5cfeaf e-flex e-con-boxed e-con e-parent\" data-id=\"c5cfeaf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7a14195 elementor-widget elementor-widget-text-editor\" data-id=\"7a14195\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Dados de seguran\u00e7a e conformidade<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8b75342 e-flex e-con-boxed e-con e-parent\" data-id=\"8b75342\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7482624 elementor-widget elementor-widget-text-editor\" data-id=\"7482624\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"stat-list\"><li><a class=\"src\" href=\"https:\/\/www.gartner.com\/en\/supply-chain\/topics\/procurement\" rel=\"nofollow noopener\" target=\"_blank\">Gartner<\/a>\u00a0constatou que\u00a0<strong><span class=\"num\">49%<\/span>\u00a0dos respons\u00e1veis pela \u00e1rea de compras afirmam que os dados da sua organiza\u00e7\u00e3o n\u00e3o s\u00e3o suficientemente bons para apoiar os atuais programas de transforma\u00e7\u00e3o digital<\/strong>. No setor dos produtos qu\u00edmicos, onde os dados de aquisi\u00e7\u00e3o incluem classifica\u00e7\u00f5es de seguran\u00e7a, c\u00f3digos de materiais perigosos e atributos de compatibilidade de processos, as lacunas nos dados criam um risco regulamentar direto.<\/li><li><a class=\"src\" href=\"https:\/\/www.ibm.com\/thought-leadership\/institute-business-value\/report\/ai-procurement\" rel=\"nofollow noopener\" target=\"_blank\">Instituto IBM para o Valor Empresarial<\/a>\u00a0projetos que\u00a0<strong>As empresas que adotarem o processo de aquisi\u00e7\u00e3o baseado em IA ir\u00e3o verificar uma\u00a0<span class=\"num\">36%<\/span>\u00a0melhoria no acompanhamento da conformidade at\u00e9 2027<\/strong>. No setor qu\u00edmico, isto traduz-se diretamente numa melhor aplica\u00e7\u00e3o dos requisitos relativos \u00e0s especifica\u00e7\u00f5es dos materiais no momento da cria\u00e7\u00e3o da ordem de compra.<\/li><li>Numa implementa\u00e7\u00e3o documentada de MDM numa empresa qu\u00edmica global,\u00a0<strong>mais do que\u00a0<span class=\"num\">100,000<\/span>\u00a0os registos de material n\u00e3o harmonizados foram consolidados em v\u00e1rias l\u00ednguas<\/strong>\u00a0numa \u00fanica taxonomia global, com a IA a analisar os nomes dos fabricantes, a corrigir lacunas nos atributos e a eliminar duplicados nas inst\u00e2ncias regionais do ERP. (Fonte:\u00a0<a class=\"src\" href=\"https:\/\/www.verdantis.com\/manufacturing-master-data\/\">Estudo de caso da Verdantis<\/a>)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-46488f2 e-flex e-con-boxed e-con e-parent\" data-id=\"46488f2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-36fb206 elementor-widget elementor-widget-text-editor\" data-id=\"36fb206\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Aquisi\u00e7\u00f5es e controlo de despesas<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-addfa0b e-flex e-con-boxed e-con e-parent\" data-id=\"addfa0b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a23e4e8 elementor-widget elementor-widget-text-editor\" data-id=\"a23e4e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"stat-list\"><li><a class=\"src\" href=\"https:\/\/www.bcg.com\/publications\/2016\/lean-manufacturing-sourcing-procurement-more-spare-change-capturing-mro-advantage\" rel=\"nofollow noopener\" target=\"_blank\">BCG<\/a>\u00a0constatou que\u00a0<strong>As pe\u00e7as OEM exclusivas incluem\u00a0<span class=\"num\">40 a 70%<\/span>\u00a0relativas \u00e0 substitui\u00e7\u00e3o de m\u00e1quinas em f\u00e1bricas de produtos qu\u00edmicos<\/strong>, provenientes de fornecedores \u00fanicos com poder de negocia\u00e7\u00e3o limitado. Uma melhor gest\u00e3o das especifica\u00e7\u00f5es atrav\u00e9s do MDM permite o recurso a fontes alternativas de abastecimento, visando uma redu\u00e7\u00e3o de custos de 5-20% nesta categoria.<\/li><li>Quando os registos dos fornecedores apresentam inconsist\u00eancias e duplicados, as organiza\u00e7\u00f5es perdem a capacidade de visualizar o total de despesas com um determinado fornecedor.\u00a0<strong>A consolida\u00e7\u00e3o consistente dos dados mestre dos fornecedores elimina sistematicamente as despesas n\u00e3o autorizadas de\u00a0<span class=\"num\">40%<\/span>\u00a0em dire\u00e7\u00e3o a\u00a0<span class=\"num\">25%<\/span>\u00a0das despesas totais com MRO<\/strong>, revelando uma vantagem contratual que antes era invis\u00edvel.<\/li><li><a class=\"src\" href=\"https:\/\/www.ey.com\/en_us\/insights\/energy-resources\/oil-gas\/transforming-mro-material-master-data-case-study\" rel=\"nofollow noopener\" target=\"_blank\">EY<\/a>\u00a0Conforme demonstrado numa opera\u00e7\u00e3o de despesas de manuten\u00e7\u00e3o, repara\u00e7\u00e3o e revis\u00e3o (MRO) com a f\u00f3rmula $1B e cobertura contratual de 80%, uma gest\u00e3o de dados rigorosa cria um\u00a0<strong>oportunidade de redu\u00e7\u00e3o do custo l\u00edquido anualizada de\u00a0<span class=\"num\">$ 19,8 milh\u00f5es<\/span><\/strong>\u00a0apenas atrav\u00e9s da racionaliza\u00e7\u00e3o das aquisi\u00e7\u00f5es.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-edd3c9f e-flex e-con-boxed e-con e-parent\" data-id=\"edd3c9f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c7c61a1 elementor-widget elementor-widget-html\" data-id=\"c7c61a1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"takeaway\">\r\n  <span class=\"takeaway-label\">CONCLUS\u00c3O PRINCIPAL<\/span>\r\n  <p>\r\n    No setor qu\u00edmico, as regras de governa\u00e7\u00e3o do MDM que imp\u00f5em atributos obrigat\u00f3rios de seguran\u00e7a e compatibilidade aquando da cria\u00e7\u00e3o de registos t\u00eam dois objetivos simult\u00e2neos: reduzem os custos de aquisi\u00e7\u00e3o atrav\u00e9s de uma melhor consolida\u00e7\u00e3o de fornecedores e eliminam o fluxo de dados atrav\u00e9s do qual podem ocorrer substitui\u00e7\u00f5es de materiais perigosos. Estes n\u00e3o s\u00e3o benef\u00edcios distintos. Resultam da mesma infraestrutura de governa\u00e7\u00e3o.\r\n  <\/p>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b7308c6 e-flex e-con-boxed e-con e-parent\" data-id=\"b7308c6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-599b821 elementor-widget elementor-widget-heading\" data-id=\"599b821\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"manufacturing-mro-chaos-multi-plant-erp-the-20m-inventory-story\">Ind\u00fastria: O caos na manuten\u00e7\u00e3o, repara\u00e7\u00e3o e opera\u00e7\u00f5es (MRO), ERP para v\u00e1rias f\u00e1bricas, a hist\u00f3ria do invent\u00e1rio $20M<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fb2f168 e-flex e-con-boxed e-con e-parent\" data-id=\"fb2f168\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-abbe6c7 elementor-widget elementor-widget-text-editor\" data-id=\"abbe6c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O setor da ind\u00fastria transformadora abrange uma \u00e1rea mais vasta do que qualquer outra categoria aqui apresentada, desde fornecedores do setor autom\u00f3vel at\u00e9 produtores de cimento e linhas de embalagem de alimentos.\u00a0<\/p><p>O que t\u00eam em comum \u00e9 um padr\u00e3o previs\u00edvel de degrada\u00e7\u00e3o dos dados: cada aquisi\u00e7\u00e3o acrescenta um novo ERP, cada nova unidade acrescenta uma nova equipa com h\u00e1bitos de nomenclatura diferentes e, ao fim de alguns anos, o cat\u00e1logo de materiais tem quatro entradas para o mesmo rolamento e ningu\u00e9m tem a certeza de qual delas reflete os acordos de aquisi\u00e7\u00e3o atuais.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a3a89be e-flex e-con-boxed e-con e-parent\" data-id=\"a3a89be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-919b57e elementor-widget elementor-widget-text-editor\" data-id=\"919b57e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Exist\u00eancias e Capital de Giro<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9b5d26 e-flex e-con-boxed e-con e-parent\" data-id=\"a9b5d26\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c2681be elementor-widget elementor-widget-text-editor\" data-id=\"c2681be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"stat-list\"><li>O inqu\u00e9rito da Deloitte sobre o setor industrial para 2025 revelou que quase 70% dos fabricantes identificam a qualidade, a contextualiza\u00e7\u00e3o e a valida\u00e7\u00e3o dos dados como os maiores obst\u00e1culos \u00e0 implementa\u00e7\u00e3o da IA \u2014 o que, na verdade, \u00e9 apenas outra forma de dizer que as decis\u00f5es relativas ao invent\u00e1rio e \u00e0s aquisi\u00e7\u00f5es est\u00e3o a basear-se em suposi\u00e7\u00f5es sempre que os dados mestre n\u00e3o foram limpos. (<a href=\"https:\/\/www.deloitte.com\/global\/en\/alliances\/workday\/perspectives\/deloitte-manufacturing-trends-from-a-workday-lens.html\" rel=\"nofollow noopener\" target=\"_blank\">Fonte: Deloitte Manufacturing Trends 2025)<\/a><\/li><li>A an\u00e1lise da McKinsey de 2024 sobre a IA nas opera\u00e7\u00f5es industriais revelou que a integra\u00e7\u00e3o de uma gest\u00e3o de invent\u00e1rio baseada em IA permite redu\u00e7\u00f5es de 20 a 30% nos n\u00edveis de invent\u00e1rio, a par de poupan\u00e7as de 5 a 15% nas despesas com aquisi\u00e7\u00f5es. Esses n\u00fameros prov\u00eam de opera\u00e7\u00f5es em que os dados subjacentes relativos aos materiais eram suficientemente precisos para que a IA pudesse trabalhar com eles. Essa \u00e9 a parte que raramente aparece nas estat\u00edsticas de destaque. (Fonte: <a href=\"https:\/\/www.mckinsey.com\/industries\/industrials\/our-insights\/distribution-blog\/harnessing-the-power-of-ai-in-distribution-operations\" rel=\"nofollow noopener\" target=\"_blank\">McKinsey, \u00abAproveitar o Potencial da IA nas Opera\u00e7\u00f5es de Distribui\u00e7\u00e3o\u00bb, 2024<\/a>)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ff822fc elementor-widget elementor-widget-text-editor\" data-id=\"ff822fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Impacto na manuten\u00e7\u00e3o e no tempo de atividade<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed1dee4 e-flex e-con-boxed e-con e-parent\" data-id=\"ed1dee4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a6598a2 elementor-widget elementor-widget-text-editor\" data-id=\"a6598a2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"stat-list\"><li><a class=\"src\" href=\"https:\/\/oxmaint.com\/blog\/post\/2025-top-maintenance-trend-how-ai-is-transforming-maintenance\" rel=\"nofollow noopener\" target=\"_blank\">McKinsey<\/a>\u00a0constatou que\u00a0<strong>Os programas de manuten\u00e7\u00e3o preditiva que incluem uma gest\u00e3o de dados desde o in\u00edcio proporcionam\u00a0<span class=\"num\">1,8x<\/span>\u00a0maior ROI<\/strong>\u00a0do que aqueles que ignoram a base de dados mestre. Este \u00e9, possivelmente, o valor mais relevante para os fabricantes que est\u00e3o atualmente a planear investimentos em monitoriza\u00e7\u00e3o de condi\u00e7\u00f5es.<\/li><li><a class=\"src\" href=\"https:\/\/www.mckinsey.com\/capabilities\/operations\/our-insights\/a-smarter-way-to-digitize-maintenance-and-reliability\" rel=\"nofollow noopener\" target=\"_blank\">McKinsey<\/a>\u00a0demonstra tamb\u00e9m que\u00a0<strong>A gest\u00e3o digital das ordens de trabalho reduz os custos associados aos per\u00edodos de inatividade planeados em\u00a0<span class=\"num\">15 a 30%<\/span><\/strong>, mas apenas quando a hierarquia de equipamentos subjacente e os dados relativos \u00e0s pe\u00e7as sobressalentes forem suficientemente fi\u00e1veis para permitir um planeamento preciso.<\/li><li><a class=\"src\" href=\"https:\/\/worldmetrics.org\/master-data-management-industry-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\">MarketReportsWorld<\/a>\u00a0informa que\u00a0<strong>Os fabricantes com programas de MDM consolidados verificam que\u00a0<span class=\"num\">37%<\/span>\u00a0redu\u00e7\u00e3o da redund\u00e2ncia parcial<\/strong>\u00a0em toda a sua rede de fornecedores, reduzindo diretamente tanto a complexidade das aquisi\u00e7\u00f5es como os custos de armazenamento.<\/li><li><a class=\"src\" href=\"https:\/\/oxmaint.com\/blog\/post\/how-to-ensure-timely-availability-of-parts-and-materials-for-success\" rel=\"nofollow noopener\" target=\"_blank\">Estudo da McKinsey<\/a>\u00a0mostra que\u00a0<strong>cada $1 no stock de pe\u00e7as sobressalentes essenciais garante a seguran\u00e7a\u00a0<span class=\"num\">$7<\/span>\u00a0na margem de contribui\u00e7\u00e3o<\/strong>. A conclus\u00e3o: a qualidade dos dados relativos \u00e0s pe\u00e7as sobressalentes n\u00e3o \u00e9 um problema do centro de custos. \u00c9 uma estrat\u00e9gia de prote\u00e7\u00e3o das receitas.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ebd495 e-flex e-con-boxed e-con e-parent\" data-id=\"4ebd495\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3930b59 elementor-widget elementor-widget-text-editor\" data-id=\"3930b59\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">A migra\u00e7\u00e3o do ERP como fator impulsionador<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7288f88 e-flex e-con-boxed e-con e-parent\" data-id=\"7288f88\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a87e6d8 elementor-widget elementor-widget-text-editor\" data-id=\"a87e6d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"stat-list\"><li><a href=\"https:\/\/www.mordorintelligence.com\/industry-reports\/master-data-management-market\" rel=\"nofollow noopener\" target=\"_blank\">An\u00e1lise de mercado da Mordor Intelligence sobre a gest\u00e3o de dispositivos m\u00f3veis (MDM) para 2025<\/a> constatou que os programas S\/4HANA em fase inicial que integraram o MDM desde o in\u00edcio reduziram significativamente os prazos de transi\u00e7\u00e3o e a complexidade do sistema.<\/li><\/ul><p style=\"padding-left: 40px;\">Atualmente, o principal fator que impulsiona o investimento em MDM no setor da ind\u00fastria transformadora \u00e9 a migra\u00e7\u00e3o para o SAP S\/4HANA. <strong>Um programa de MDM bem implementado pode amortizar-se no prazo de 6 a 12 meses no setor da ind\u00fastria transformadora<\/strong>, principalmente atrav\u00e9s da racionaliza\u00e7\u00e3o do invent\u00e1rio e das poupan\u00e7as nas aquisi\u00e7\u00f5es obtidas durante a reorganiza\u00e7\u00e3o associada \u00e0 migra\u00e7\u00e3o.<\/p><ul class=\"stat-list\"><li><a class=\"src\" href=\"https:\/\/oxmaint.com\/blog\/post\/2025-top-maintenance-trend-how-ai-is-transforming-maintenance\" rel=\"nofollow noopener\" target=\"_blank\">Deloitte<\/a>\u00a0identifica\u00a0<strong>os dados de m\u00e1 qualidade como o principal obst\u00e1culo aos programas de transforma\u00e7\u00e3o digital industrial<\/strong>, sendo que os programas bem-sucedidos destinam cerca de 25% do or\u00e7amento total do projeto aos trabalhos de limpeza e integra\u00e7\u00e3o de dados.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1547123 e-flex e-con-boxed e-con e-parent\" data-id=\"1547123\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7d87d60 elementor-widget elementor-widget-html\" data-id=\"7d87d60\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"takeaway\">\r\n  <span class=\"takeaway-label\">CONCLUS\u00c3O PRINCIPAL<\/span>\r\n  <p>\r\n    O caso de invent\u00e1rio $20M da Verusen n\u00e3o se refere a circunst\u00e2ncias excecionais. Trata-se do que se torna vis\u00edvel quando inst\u00e2ncias fragmentadas do SAP s\u00e3o harmonizadas numa \u00fanica vis\u00e3o deduplicada. O invent\u00e1rio sempre esteve l\u00e1. Eram os dados que o ocultavam. Esse padr\u00e3o repete-se em praticamente todas as implementa\u00e7\u00f5es de MDM em v\u00e1rias f\u00e1bricas.\r\n  <\/p>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-da1e71f e-con-full e-flex e-con e-child\" data-id=\"da1e71f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7d9ee4 elementor-cta--skin-cover thecta elementor-widget elementor-widget-call-to-action\" data-id=\"b7d9ee4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"call-to-action.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-cta\">\n\t\t\t\t\t<div class=\"elementor-cta__bg-wrapper\">\n\t\t\t\t<div class=\"elementor-cta__bg elementor-bg\" style=\"background-image: url(https:\/\/www.verdantis.com\/wp-content\/uploads\/2025\/05\/drawing-wind-turbine-with-word-energy-it-scaled.jpg);\" role=\"img\" aria-label=\"An\u00e1lise de despesas de MRO\"><\/div>\n\t\t\t\t<div class=\"elementor-cta__bg-overlay\"><\/div>\n\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"elementor-cta__content\">\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__title elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tEst\u00e1 a gerir opera\u00e7\u00f5es de fabrico em v\u00e1rias f\u00e1bricas atrav\u00e9s de inst\u00e2ncias do SAP ou do Oracle?\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__description elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t\tVeja como a Verdantis gere a harmoniza\u00e7\u00e3o de dados de MRO em diferentes ambientes de ERP.\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-cta__button-wrapper elementor-cta__content-item elementor-content-item\">\n\t\t\t\t\t<a class=\"elementor-cta__button elementor-button elementor-size-\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjMyOTMyIiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\tVerdantis para o setor industrial\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c8e4e19 e-flex e-con-boxed e-con e-parent\" data-id=\"c8e4e19\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-14190bb elementor-widget elementor-widget-heading\" data-id=\"14190bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"food-and-beverage-the-food-grade-attribute-that-stops-a-recall\">Alimentos e Bebidas: O atributo de qualidade alimentar que evita um recall<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c1018d2 e-flex e-con-boxed e-con e-parent\" data-id=\"c1018d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9effd6e elementor-widget elementor-widget-text-editor\" data-id=\"9effd6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A produ\u00e7\u00e3o de alimentos e bebidas funciona com toler\u00e2ncias rigorosas. O tempo de inatividade dos equipamentos perturba os calend\u00e1rios de produ\u00e7\u00e3o, que foram planeados tendo em conta as mat\u00e9rias-primas perec\u00edveis. A substitui\u00e7\u00e3o de ingredientes tem implica\u00e7\u00f5es em termos de conformidade.\u00a0<\/p><p>Al\u00e9m disso, a gest\u00e3o de mais de 2 milh\u00f5es de SKUs em v\u00e1rias regi\u00f5es, com diferentes idiomas, requisitos de rotulagem e conven\u00e7\u00f5es de nomenclatura dos fornecedores, gera uma complexidade de dados com que a maioria dos outros setores nunca se depara. As consequ\u00eancias regulamentares de um erro nesta \u00e1rea s\u00e3o graves.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4ce10a9 e-flex e-con-boxed e-con e-parent\" data-id=\"4ce10a9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d0b85c5 elementor-widget elementor-widget-text-editor\" data-id=\"d0b85c5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Dados relativos \u00e0 conformidade e \u00e0 seguran\u00e7a<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cbf525a e-flex e-con-boxed e-con e-parent\" data-id=\"cbf525a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2144284 elementor-widget elementor-widget-text-editor\" data-id=\"2144284\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"stat-list\"><li>As linhas de produ\u00e7\u00e3o no setor da transforma\u00e7\u00e3o alimentar utilizam bombas, vedantes e lubrificantes que t\u00eam de possuir certifica\u00e7\u00e3o de qualidade alimentar para aplica\u00e7\u00f5es em contacto com o produto, ao abrigo de\u00a0<a class=\"src\" href=\"https:\/\/www.foodmanufacturing.com\/home\/article\/13248687\/master-data-management-the-next-key-ingredient-in-food-manufacturing\" rel=\"nofollow noopener\" target=\"_blank\">FSMA e FALCPA<\/a>\u00a0estruturas.\u00a0<strong>Sem os atributos obrigat\u00f3rios impostos pelo MDM aquando da cria\u00e7\u00e3o do registo, n\u00e3o existe qualquer mecanismo de controlo ao n\u00edvel do sistema que impe\u00e7a que um componente n\u00e3o conforme seja encomendado e instalado<\/strong>\u00a0numa aplica\u00e7\u00e3o em contacto com o produto.<\/li><li>Numa implementa\u00e7\u00e3o documentada no setor da restaura\u00e7\u00e3o,\u00a0<a class=\"src\" href=\"https:\/\/www.verdantis.com\/food-beverage\/\">Um fabricante imp\u00f4s requisitos obrigat\u00f3rios de \u00abqualidade alimentar\u00bb a todas as pe\u00e7as das bombas atrav\u00e9s de regras de gest\u00e3o de dados de produto (MDM)<\/a>.\u00a0<strong>Os erros nas encomendas que poderiam ter conduzido a incidentes de contamina\u00e7\u00e3o, recolhas de produtos e investiga\u00e7\u00f5es regulamentares foram eliminados ao n\u00edvel dos dados<\/strong>, antes de conseguirem chegar \u00e0 \u00e1rea de produ\u00e7\u00e3o.<\/li><li><a class=\"src\" href=\"https:\/\/www.foodmanufacturing.com\/home\/article\/13248687\/master-data-management-the-next-key-ingredient-in-food-manufacturing\" rel=\"nofollow noopener\" target=\"_blank\">Ind\u00fastria alimentar<\/a>\u00a0salienta que, com o MDM implementado, as empresas podem\u00a0<strong>determinar exatamente quais os lotes afetados durante um recall e proceder a um recall espec\u00edfico, em vez de um recall generalizado<\/strong>. A diferen\u00e7a financeira entre um recall direcionado e um recall generalizado pode facilmente atingir dezenas de milh\u00f5es de d\u00f3lares em produtos recuperados e perdas evitadas.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bc37be e-flex e-con-boxed e-con e-parent\" data-id=\"9bc37be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e07e4f elementor-widget elementor-widget-text-editor\" data-id=\"7e07e4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Escala operacional e ado\u00e7\u00e3o de tecnologia<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5a9d24b e-flex e-con-boxed e-con e-parent\" data-id=\"5a9d24b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5a18c06 elementor-widget elementor-widget-text-editor\" data-id=\"5a18c06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"stat-list\"><li><a class=\"src\" href=\"https:\/\/foodindustryexecutive.com\/2025\/10\/how-better-data-enables-faster-food-innovation-cycles\/\" rel=\"nofollow noopener\" target=\"_blank\">Relat\u00f3rio \u00abHorizons 2024\u00bb da CRB sobre a ind\u00fastria transformadora de alimentos e bebidas<\/a>\u00a0constatou que\u00a0<strong><span class=\"num\">48%<\/span>\u00a0Os fabricantes de alimentos e bebidas est\u00e3o agora a investir na automa\u00e7\u00e3o<\/strong>, o que requer, como pr\u00e9-requisito, dados mestre corretos para a integra\u00e7\u00e3o ao n\u00edvel das m\u00e1quinas com os sistemas ERP.<\/li><li><a class=\"src\" href=\"https:\/\/www.foodmanufacturing.com\/home\/article\/13248687\/master-data-management-the-next-key-ingredient-in-food-manufacturing\" rel=\"nofollow noopener\" target=\"_blank\">Monitor de Alimentos e Bebidas da RSM<\/a>\u00a0informa que\u00a0<strong><span class=\"num\">68%<\/span>\u00a0dos fabricantes de produtos alimentares previram um aumento dos investimentos em tecnologia<\/strong>\u00a0no seu \u00faltimo exerc\u00edcio financeiro, tendo a integra\u00e7\u00e3o de dados sido apontada como um dos principais obst\u00e1culos \u00e0 obten\u00e7\u00e3o dos retornos esperados desse investimento.<\/li><li>As empresas globais do setor da alimenta\u00e7\u00e3o e bebidas que operam em v\u00e1rios pa\u00edses enfrentam um desafio relacionado com os dados mestre multilingues.\u00a0<strong>Implementa\u00e7\u00f5es que abrangem\u00a0<span class=\"num\">Mais de 2 milh\u00f5es de SKUs<\/span>\u00a0em 8 regi\u00f5es e 12 l\u00ednguas<\/strong>\u00a0foram conclu\u00eddos atrav\u00e9s de um MDM baseado em IA, com tradu\u00e7\u00e3o, classifica\u00e7\u00e3o e normaliza\u00e7\u00e3o automatizadas, processos que anteriormente exigiam anos de trabalho manual por parte da equipa de dados.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6850b8c e-flex e-con-boxed e-con e-parent\" data-id=\"6850b8c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7040058 elementor-widget elementor-widget-html\" data-id=\"7040058\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"takeaway\">\r\n  <span class=\"takeaway-label\">CONCLUS\u00c3O PRINCIPAL<\/span>\r\n  <p>\r\n    No setor dos alimentos e bebidas, a an\u00e1lise de viabilidade do MDM inclui uma dimens\u00e3o de risco que n\u00e3o aparece na maioria dos c\u00e1lculos de ROI: a preven\u00e7\u00e3o dos custos associados a uma recolha de produtos. Uma \u00fanica recolha de grande escala, que a rastreabilidade de lotes gerida pelo MDM poderia ter reduzido a uma recolha pontual, representa frequentemente uma exposi\u00e7\u00e3o financeira superior ao custo total da implementa\u00e7\u00e3o do MDM.\r\n  <\/p>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-72fad46 e-flex e-con-boxed e-con e-parent\" data-id=\"72fad46\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-33f18cf elementor-widget elementor-widget-heading\" data-id=\"33f18cf\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"energy-and-building-materials-aging-infrastructure-long-asset-lives-post-merger-data\">Energia e Materiais de Constru\u00e7\u00e3o: Infraestruturas envelhecidas, longa vida \u00fatil dos ativos, dados p\u00f3s-fus\u00e3o<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b885088 e-flex e-con-boxed e-con e-parent\" data-id=\"b885088\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-aa13914 elementor-widget elementor-widget-text-editor\" data-id=\"aa13914\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>As empresas de energia e os fabricantes de materiais de constru\u00e7\u00e3o partilham uma caracter\u00edstica estrutural com outros setores com elevada concentra\u00e7\u00e3o de ativos: os seus dados operacionais est\u00e3o t\u00e3o distribu\u00eddos geograficamente como os seus ativos f\u00edsicos.\u00a0<\/p><p>No caso de uma rede de transporte e distribui\u00e7\u00e3o, isso significa que os transformadores e os equipamentos de comuta\u00e7\u00e3o foram instalados h\u00e1 30 a 40 anos por fabricantes que podem j\u00e1 n\u00e3o existir.\u00a0<\/p><p>Para um produtor de cimento ou de vidro, isso significa fornos e moinhos de processo cont\u00ednuo que funcionam 24 horas por dia, com uma margem de toler\u00e2ncia muito limitada para paragens n\u00e3o planeadas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3e29e86 e-flex e-con-boxed e-con e-parent\" data-id=\"3e29e86\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2b882e8 elementor-widget elementor-widget-text-editor\" data-id=\"2b882e8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Dados sobre energia e servi\u00e7os p\u00fablicos<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c93206c e-flex e-con-boxed e-con e-parent\" data-id=\"c93206c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c22ddc1 elementor-widget elementor-widget-text-editor\" data-id=\"c22ddc1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"stat-list\"><li><strong>Os sistemas de rede inteligente necessitam de dados precisos e em tempo real sobre os ativos para funcionarem<\/strong>. Abordar a quest\u00e3o do envelhecimento das infraestruturas de transporte e distribui\u00e7\u00e3o, ao mesmo tempo que se implementam novas tecnologias de rede, requer um registo de equipamentos fi\u00e1vel. <a href=\"https:\/\/www.weforum.org\/reports\/electricity-grid-modernisation\" rel=\"nofollow noopener\" target=\"_blank\"><span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">F\u00f3rum Econ\u00f3mico Mundial<\/span><\/span><\/a> observa que as opera\u00e7\u00f5es modernas da rede dependem fortemente de dados de alta qualidade sobre ativos e infraestruturas para garantir a fiabilidade, o planeamento da manuten\u00e7\u00e3o e a implementa\u00e7\u00e3o de tecnologias.<\/li><li>A elabora\u00e7\u00e3o de relat\u00f3rios ESG est\u00e1 a emergir como um novo caso de utiliza\u00e7\u00e3o do MDM no setor da energia.\u00a0<a class=\"src\" href=\"https:\/\/worldmetrics.org\/master-data-management-industry-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\">MarketReportsWorld<\/a>\u00a0informa que\u00a0<strong>mais\u00a0<span class=\"num\">1,300<\/span>\u00a0Empresas globais utilizaram o MDM para gerir dados relacionados com o ESG em 2024<\/strong>, acompanhando os indicadores de carbono, os riscos da cadeia de abastecimento e o abastecimento de materiais, no \u00e2mbito das obriga\u00e7\u00f5es de presta\u00e7\u00e3o de informa\u00e7\u00f5es regulamentares.<\/li><li><a class=\"src\" href=\"https:\/\/oxmaint.com\/blog\/post\/how-to-ensure-timely-availability-of-parts-and-materials-for-success\" rel=\"nofollow noopener\" target=\"_blank\">Gartner<\/a>\u00a0projetos que\u00a0<strong><span class=\"num\">86%<\/span>\u00a0menos transportes a\u00e9reos de emerg\u00eancia<\/strong>\u00a0ocorrem em organiza\u00e7\u00f5es com portais de fornecedores integrados com dados mestre precisos, reduzindo diretamente os custos de aquisi\u00e7\u00e3o de emerg\u00eancia em servi\u00e7os p\u00fablicos e opera\u00e7\u00f5es do setor energ\u00e9tico, onde as avarias em ativos remotos criam uma press\u00e3o imediata para o aprovisionamento.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7fffa0d e-flex e-con-boxed e-con e-parent\" data-id=\"7fffa0d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-bf3767a elementor-widget elementor-widget-text-editor\" data-id=\"bf3767a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Materiais de constru\u00e7\u00e3o<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-81d7f7f e-flex e-con-boxed e-con e-parent\" data-id=\"81d7f7f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c912890 elementor-widget elementor-widget-text-editor\" data-id=\"c912890\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"stat-list\"><li>As empresas do setor dos materiais de constru\u00e7\u00e3o \u2014 cimento, vidro, agregados e materiais para telhados \u2014 passaram por uma consolida\u00e7\u00e3o significativa atrav\u00e9s de fus\u00f5es e aquisi\u00e7\u00f5es na \u00faltima d\u00e9cada.\u00a0<strong>A harmoniza\u00e7\u00e3o dos dados ap\u00f3s a aquisi\u00e7\u00e3o constitui um requisito operacional imediato<\/strong>: n\u00e3o \u00e9 poss\u00edvel obter sinergias de aquisi\u00e7\u00e3o numa entidade resultante da fus\u00e3o se ambas as opera\u00e7\u00f5es estiverem a adquirir a mesma pe\u00e7a com nomes diferentes, a fornecedores diferentes e a pre\u00e7os diferentes, sem que exista um sistema que permita detetar a sobreposi\u00e7\u00e3o.<\/li><li>Na produ\u00e7\u00e3o de materiais de constru\u00e7\u00e3o em processo cont\u00ednuo,\u00a0<strong>uma \u00fanica paragem n\u00e3o planeada de um forno ou moinho pode custar centenas de milhares de d\u00f3lares em perdas de produ\u00e7\u00e3o e custos de energia associados ao rein\u00edcio do funcionamento<\/strong>. A qualidade dos dados relativos \u00e0s pe\u00e7as sobressalentes, nomeadamente a disponibilidade de registos de pe\u00e7as corretos e detalhados, associados a hierarquias de equipamentos precisas, contribui diretamente para a fiabilidade da manuten\u00e7\u00e3o nestes ambientes.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-fc37d5b e-flex e-con-boxed e-con e-parent\" data-id=\"fc37d5b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-115a3ad elementor-widget elementor-widget-html\" data-id=\"115a3ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"takeaway\">\r\n  <span class=\"takeaway-label\">CONCLUS\u00c3O PRINCIPAL<\/span>\r\n  <p>\r\n    Tanto no setor da energia como no dos materiais de constru\u00e7\u00e3o, o investimento em MDM tende a ser desencadeado por um de dois eventos: um programa de rede inteligente (Smart Grid) ou de infraestruturas digitais que n\u00e3o pode funcionar sem dados fi\u00e1veis sobre os ativos, ou uma integra\u00e7\u00e3o p\u00f3s-aquisi\u00e7\u00e3o que revela o qu\u00e3o incompat\u00edveis s\u00e3o, na realidade, os ambientes de dados herdados. Em ambos os casos, o MDM \u00e9 a solu\u00e7\u00e3o pr\u00e1tica, n\u00e3o uma melhoria opcional.\r\n  <\/p>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7205f9 e-flex e-con-boxed e-con e-parent\" data-id=\"a7205f9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-906a911 elementor-widget elementor-widget-heading\" data-id=\"906a911\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"what-mdm-actually-delivers-cross-industry-results\">O que o MDM realmente oferece: resultados em diversos setores<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-341a697 e-flex e-con-boxed e-con e-parent\" data-id=\"341a697\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8499a15 elementor-widget elementor-widget-text-editor\" data-id=\"8499a15\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Os dados relativos aos resultados da gest\u00e3o de ativos m\u00f3veis (MDM) em setores com grande volume de ativos prov\u00eam principalmente de estudos de caso de fornecedores, de empresas de investiga\u00e7\u00e3o independentes e de an\u00e1lises de consultoria realizadas ap\u00f3s a conclus\u00e3o dos projetos. Vale a pena ser transparente quanto a isso. Os n\u00fameros abaixo refletem os resultados de implementa\u00e7\u00f5es que foram conclu\u00eddas e avaliadas.<\/p><p>Representam o que \u00e9 poss\u00edvel alcan\u00e7ar, n\u00e3o o que \u00e9 garantido. Dito isto, o padr\u00e3o observado em v\u00e1rias fontes independentes \u00e9 suficientemente consistente para ser significativo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-25442e6 e-flex e-con-boxed e-con e-parent\" data-id=\"25442e6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ec1604 elementor-widget elementor-widget-text-editor\" data-id=\"3ec1604\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Aumentos de produtividade e efici\u00eancia<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8f883ba e-flex e-con-boxed e-con e-parent\" data-id=\"8f883ba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f015b9 elementor-widget elementor-widget-text-editor\" data-id=\"3f015b9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"stat-list\"><li><a class=\"src\" href=\"https:\/\/www.gartner.com\/en\/data-analytics\/topics\/master-data-management\" rel=\"nofollow noopener\" target=\"_blank\">Gartner<\/a>\u00a0os testes de desempenho mostram um\u00a0<strong><span class=\"num\">20%<\/span>\u00a0melhoria m\u00e9dia na precis\u00e3o dos dados<\/strong>\u00a0e um\u00a0<strong><span class=\"num\">15%<\/span>\u00a0ganho m\u00e9dio em termos de efici\u00eancia organizacional<\/strong>\u00a0para organiza\u00e7\u00f5es que implementam solu\u00e7\u00f5es de MDM. Estes s\u00e3o valores agregados; as empresas com um elevado n\u00famero de ativos, que partem de situa\u00e7\u00f5es iniciais mais fragmentadas, tendem a registar melhorias mais significativas.<\/li><li><a class=\"src\" href=\"https:\/\/worldmetrics.org\/master-data-management-industry-statistics\/\" rel=\"nofollow noopener\" target=\"_blank\">MarketReportsWorld<\/a>\u00a0relat\u00f3rios\u00a0<strong><span class=\"num\">67%<\/span>\u00a0ciclos de tomada de decis\u00e3o mais r\u00e1pidos<\/strong>\u00a0em organiza\u00e7\u00f5es com programas de MDM bem desenvolvidos, o que se deve ao facto de disporem de dados fi\u00e1veis e provenientes de uma \u00fanica fonte no momento em que as decis\u00f5es operacionais s\u00e3o tomadas, em vez de terem de recorrer \u00e0 reconcilia\u00e7\u00e3o manual entre sistemas.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c29499d e-flex e-con-boxed e-con e-parent\" data-id=\"c29499d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e6d6c0 elementor-widget elementor-widget-text-editor\" data-id=\"5e6d6c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Aquisi\u00e7\u00f5es e controlo de despesas<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bac88d0 e-flex e-con-boxed e-con e-parent\" data-id=\"bac88d0\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-587fdc0 elementor-widget elementor-widget-text-editor\" data-id=\"587fdc0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"stat-list\"><li><a class=\"src\" href=\"https:\/\/www.bcg.com\/publications\/2016\/lean-manufacturing-sourcing-procurement-more-spare-change-capturing-mro-advantage\" rel=\"nofollow noopener\" target=\"_blank\">BCG<\/a>\u00a0relatou o caso de um fabricante de a\u00e7o que reduziu as despesas com manuten\u00e7\u00e3o, repara\u00e7\u00e3o e renova\u00e7\u00e3o (MRO) em\u00a0<strong><span class=\"num\">10%<\/span>\u00a0e o volume de transa\u00e7\u00f5es por\u00a0<span class=\"num\">25%<\/span><\/strong>\u00a0atrav\u00e9s de um planeamento otimizado das pe\u00e7as sobressalentes e da gest\u00e3o do cat\u00e1logo, juntamente com um\u00a0<strong>15%: melhoria nos n\u00edveis de stock de pe\u00e7as sobressalentes<\/strong>\u00a0gra\u00e7as a melhores pr\u00e1ticas de gest\u00e3o de exist\u00eancias, possibilitadas por dados fi\u00e1veis.<\/li><li><strong>Redu\u00e7\u00e3o do frete a\u00e9reo de emerg\u00eancia de\u00a0<span class=\"num\">86%<\/span><\/strong>\u00a0em organiza\u00e7\u00f5es com portais de fornecedores integrados e dados mestre organizados (<a class=\"src\" href=\"https:\/\/oxmaint.com\/blog\/post\/how-to-ensure-timely-availability-of-parts-and-materials-for-success\" rel=\"nofollow noopener\" target=\"_blank\">Gartner<\/a>). O transporte de mercadorias de emerg\u00eancia \u00e9 uma das rubricas mais dispendiosas nas aquisi\u00e7\u00f5es de MRO industrial e uma das que se deve mais diretamente \u00e0 falta de dados sobre a disponibilidade de pe\u00e7as.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c2d0fdf e-flex e-con-boxed e-con e-parent\" data-id=\"c2d0fdf\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d47b3e0 elementor-widget elementor-widget-text-editor\" data-id=\"d47b3e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<table width=\"814\"><thead><tr><td><p><strong>Resultado<\/strong><\/p><\/td><td><p><strong>Resultado<\/strong><\/p><\/td><td><p><strong>Fonte<\/strong><\/p><\/td><\/tr><\/thead><tbody><tr><td><p>Melhoria da precis\u00e3o dos dados<\/p><\/td><td><p>+20%, em m\u00e9dia<\/p><\/td><td><p>Gartner<\/p><\/td><\/tr><tr><td><p>Aumento da efici\u00eancia organizacional<\/p><\/td><td><p>+15%, em m\u00e9dia<\/p><\/td><td><p>Gartner<\/p><\/td><\/tr><tr><td><p>Poupan\u00e7as nas despesas de MRO ao longo de 3 anos (Petr\u00f3leo e G\u00e1s)<\/p><\/td><td><p>~10% de despesas anuais<\/p><\/td><td><p>Estudo de caso da EY<\/p><\/td><\/tr><tr><td><p>Capital circulante libertado atrav\u00e9s da revis\u00e3o das exist\u00eancias<\/p><\/td><td><p>Redu\u00e7\u00e3o 8\u201312%<\/p><\/td><td><p>Bain<\/p><\/td><\/tr><tr><td><p>Redu\u00e7\u00e3o de frete de emerg\u00eancia<\/p><\/td><td><p>86% menos transportes a\u00e9reos<\/p><\/td><td><p>Gartner 2025<\/p><\/td><\/tr><tr><td><p>Multiplicador do ROI da manuten\u00e7\u00e3o preditiva<\/p><\/td><td><p>1,8x com a governa\u00e7\u00e3o de dados<\/p><\/td><td><p>McKinsey 2024<\/p><\/td><\/tr><tr><td><p>Redu\u00e7\u00e3o da redund\u00e2ncia de pe\u00e7as<\/p><\/td><td><p>37% nas redes de fornecedores<\/p><\/td><td><p>MarketReportsWorld<\/p><\/td><\/tr><tr><td><p>Redu\u00e7\u00e3o do tempo de inatividade com dados precisos sobre pe\u00e7as sobressalentes<\/p><\/td><td><p>Melhoria do 50%<\/p><\/td><td><p>Verdantis Research<\/p><\/td><\/tr><\/tbody><\/table>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5fef1a1 e-flex e-con-boxed e-con e-parent\" data-id=\"5fef1a1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-97af19b elementor-widget elementor-widget-html\" data-id=\"97af19b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"takeaway\">\r\n  <span class=\"takeaway-label\">CONCLUS\u00c3O PRINCIPAL<\/span>\r\n  <p>\r\n    O padr\u00e3o observado em todas as fontes \u00e9 consistente: o retorno financeiro mais r\u00e1pido do MDM em setores com grande volume de ativos prov\u00e9m da racionaliza\u00e7\u00e3o do invent\u00e1rio de MRO (semanas a meses), seguida da gest\u00e3o das despesas de aquisi\u00e7\u00e3o (meses) e, por fim, da melhoria da fiabilidade da manuten\u00e7\u00e3o (12 a 18 meses). Todos estes tr\u00eas resultados s\u00e3o possibilitados pela mesma capacidade subjacente: dados mestres de materiais e ativos limpos, enriquecidos e controlados.\r\n  <\/p>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-147e95c e-flex e-con-boxed e-con e-parent\" data-id=\"147e95c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9f2b321 elementor-widget elementor-widget-heading\" data-id=\"9f2b321\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"ai-native-mdm-in-2026-whats-actually-different-now\">MDM nativo de IA em 2026: O que \u00e9 que realmente mudou agora?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-041b30d e-flex e-con-boxed e-con e-parent\" data-id=\"041b30d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9db3c05 elementor-widget elementor-widget-text-editor\" data-id=\"9db3c05\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A maior mudan\u00e7a no MDM industrial nos \u00faltimos dois anos foi a redu\u00e7\u00e3o dr\u00e1stica do tempo de retorno do investimento. A <b>Mestre de materiais com 200 000 registos<\/b>\u00a0A normaliza\u00e7\u00e3o, que antes demorava 18 meses de trabalho manual, \u00e9 agora conclu\u00edda em semanas, gra\u00e7as ao enriquecimento e \u00e0 deduplica\u00e7\u00e3o baseados em IA.\u00a0<\/p><p>Essa mudan\u00e7a torna poss\u00edvel um tipo diferente de justifica\u00e7\u00e3o de investimento, uma vez que elimina a principal obje\u00e7\u00e3o ao investimento em MDM na maioria das organiza\u00e7\u00f5es industriais: \u00aba empresa n\u00e3o tem tempo para isso\u00bb.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a7b08be e-flex e-con-boxed e-con e-parent\" data-id=\"a7b08be\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d34135a elementor-widget elementor-widget-text-editor\" data-id=\"d34135a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Capacidades espec\u00edficas da IA que est\u00e3o a transformar a gest\u00e3o de dados de mestres (MDM) no setor industrial<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-48c7084 e-flex e-con-boxed e-con e-parent\" data-id=\"48c7084\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd20f06 elementor-widget elementor-widget-text-editor\" data-id=\"dd20f06\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<ul class=\"stat-list\"><li><strong>Enriquecimento aut\u00f3nomo dos registos de materiais:<\/strong>\u00a0Os modelos de IA treinados com dados de materiais industriais conseguem identificar especifica\u00e7\u00f5es em falta, cruzar informa\u00e7\u00f5es com cat\u00e1logos de fabricantes e preencher lacunas nos atributos sem que seja necess\u00e1rio que um ser humano pesquise cada registo. Um cat\u00e1logo com 40% registos incompletos pode, de forma realista, atingir um n\u00edvel de completude de 90%+ em poucas semanas.<\/li><li><strong>Harmoniza\u00e7\u00e3o multilingue:<\/strong>\u00a0As ferramentas de tradu\u00e7\u00e3o e classifica\u00e7\u00e3o baseadas em IA permitem a harmoniza\u00e7\u00e3o em tempo real dos registos de materiais em diferentes idiomas. Isto \u00e9 fundamental para empresas globais dos setores qu\u00edmico, alimentar e de bebidas e de produ\u00e7\u00e3o industrial que operam em ambientes ERP multilingues em 10 ou mais pa\u00edses.<\/li><li><strong>Identifica\u00e7\u00e3o de pe\u00e7as alternativas e equivalentes comerciais:<\/strong>\u00a0A IA cruza os registos de materiais com os cat\u00e1logos atualizados dos fornecedores para identificar automaticamente equivalentes funcionais para componentes obsoletos ou dif\u00edceis de adquirir. No setor mineiro e em instala\u00e7\u00f5es de produ\u00e7\u00e3o envelhecidas, esta capacidade evita diretamente paragens n\u00e3o planeadas causadas por falhas no abastecimento por parte dos fabricantes originais (OEM).<\/li><li><strong>Governa\u00e7\u00e3o cont\u00ednua e autolimpante:<\/strong>\u00a0As plataformas modernas nativas de IA funcionam como sistemas de governa\u00e7\u00e3o cont\u00ednua, aprendendo com a atividade de invent\u00e1rio, o hist\u00f3rico de compras e os padr\u00f5es de utiliza\u00e7\u00e3o para manter a qualidade dos dados sem a necessidade de ciclos peri\u00f3dicos de auditoria manual. Os dados mant\u00eam-se limpos porque a plataforma deteta e corrige desvios em tempo real.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6a0d11a e-flex e-con-boxed e-con e-parent\" data-id=\"6a0d11a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0cd5153 elementor-widget elementor-widget-html\" data-id=\"0cd5153\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"takeaway\">\r\n  <span class=\"takeaway-label\">CONCLUS\u00c3O PRINCIPAL<\/span>\r\n  <p>\r\n    As organiza\u00e7\u00f5es que criarem agora bases de dados de materiais organizadas e bem geridas ter\u00e3o uma vantagem estrutural em 2026 e 2027, \u00e0 medida que as compras de MRO (Manuten\u00e7\u00e3o, Repara\u00e7\u00e3o e Opera\u00e7\u00f5es) impulsionadas pela IA, a manuten\u00e7\u00e3o preditiva e os fluxos de trabalho de aquisi\u00e7\u00e3o aut\u00f3nomos se tornarem a norma. A base de dados n\u00e3o \u00e9 um projeto tecnol\u00f3gico. \u00c9 um pr\u00e9-requisito para tudo o que se seguir\u00e1.\r\n  <\/p>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-805c633 e-flex e-con-boxed e-con e-parent\" data-id=\"805c633\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0bc94fb elementor-widget elementor-widget-heading\" data-id=\"0bc94fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"how-verdantis-approaches-mdm-in-asset-heavy-industries\">Como a Verdantis aborda a gest\u00e3o de dados de ativos (MDM) em setores com grande volume de ativos<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-62455e9 elementor-widget elementor-widget-text-editor\" data-id=\"62455e9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O Verdantis foi concebido especificamente para responder aos desafios relacionados com os dados que as empresas dos setores da ind\u00fastria transformadora, do petr\u00f3leo e g\u00e1s, da minera\u00e7\u00e3o, dos produtos qu\u00edmicos, dos alimentos e bebidas e da energia enfrentam. Isso inclui dados de MRO, cat\u00e1logos de pe\u00e7as sobressalentes, hierarquias de equipamentos, registos de fornecedores e os ambientes com v\u00e1rias f\u00e1bricas e v\u00e1rios sistemas ERP que caracterizam estes setores.<\/p><p>A plataforma combina o enriquecimento baseado em IA com uma governa\u00e7\u00e3o cont\u00ednua que impede que os dados voltem a ficar fragmentados ap\u00f3s a normaliza\u00e7\u00e3o inicial.<\/p><p>A Verdantis integra a Agentic AI na <a href=\"https:\/\/www.verdantis.com\/what-is-master-data-management\/\">Gest\u00e3o de Dados Mestres<\/a>, indo al\u00e9m de projetos pontuais de limpeza de dados para agentes aut\u00f3nomos e com capacidade de autoaprendizagem que monitorizam, enriquecem e controlam continuamente a qualidade dos dados mestres \u2013 sem necessidade de interven\u00e7\u00e3o manual permanente para a manter.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6437bc4 elementor-widget elementor-widget-html\" data-id=\"6437bc4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<!-- VERDANTIS APPROACH -->\r\n<div class=\"page\" id=\"verdantis\">\r\n  <div class=\"verdantis-section\">\r\n\r\n    <div class=\"v-results\">\r\n      <div class=\"v-result\"><span class=\"vn\">2-50%<\/span><div class=\"vl\">Menos paragens n\u00e3o planeadas gra\u00e7as a pe\u00e7as sobressalentes em bom estado e aos dados mestre dos ativos<\/div><\/div>\r\n      <div class=\"v-result\"><span class=\"vn\">80%<\/span><div class=\"vl\">Fluxos de trabalho de manuten\u00e7\u00e3o mais r\u00e1pidos atrav\u00e9s da automatiza\u00e7\u00e3o das ordens de trabalho e da integra\u00e7\u00e3o de dados<\/div><\/div>\r\n      <div class=\"v-result\"><span class=\"vn\">36%<\/span><div class=\"vl\">Maior precis\u00e3o dos dados atrav\u00e9s do enriquecimento com recurso \u00e0 IA e da normaliza\u00e7\u00e3o dos nomes dos fabricantes<\/div><\/div>\r\n      <div class=\"v-result\"><span class=\"vn\">30%+<\/span><div class=\"vl\">Poupan\u00e7as nos custos de invent\u00e1rio atrav\u00e9s da dete\u00e7\u00e3o de duplicados e da identifica\u00e7\u00e3o de pe\u00e7as alternativas<\/div><\/div>\r\n    <\/div>\r\n\r\n    \r\n  <\/div>\r\n<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e2a4ca6 e-flex e-con-boxed e-con e-parent\" data-id=\"e2a4ca6\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b9fe0a6 elementor-widget elementor-widget-text-editor\" data-id=\"b9fe0a6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Capacidades espec\u00edficas da IA que est\u00e3o a transformar a gest\u00e3o de dados de mestres (MDM) no setor industrial<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-dd4afd3 e-con-full e-flex e-con e-child\" data-id=\"dd4afd3\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1265bd4 elementor-widget elementor-widget-heading\" data-id=\"1265bd4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">- Extra\u00e7\u00e3o sens\u00edvel ao contexto<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9154218 elementor-widget elementor-widget-text-editor\" data-id=\"9154218\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Os agentes de IA analisam fontes n\u00e3o estruturadas, incluindo manuais de equipamento, faturas de fornecedores, fichas t\u00e9cnicas, desenhos e documentos dos fabricantes originais (OEM), eliminando a introdu\u00e7\u00e3o manual de dados e os erros que da\u00ed adv\u00eam.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8023495 e-con-full e-flex e-con e-child\" data-id=\"8023495\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-645daa1 elementor-widget elementor-widget-heading\" data-id=\"645daa1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">- Aprofundamento da aprendizagem aut\u00f3noma<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84408f3 elementor-widget elementor-widget-text-editor\" data-id=\"84408f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Os dados extra\u00eddos s\u00e3o automaticamente classificados e enriquecidos com base em fontes verificadas, cat\u00e1logos dos fabricantes e taxonomias do setor, incluindo a UNSPSC e a eClass. A precis\u00e3o melhora continuamente, em vez de se deteriorar entre os ciclos de auditoria manual.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-08a0709 e-con-full e-flex e-con e-child\" data-id=\"08a0709\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c36c8cd elementor-widget elementor-widget-heading\" data-id=\"c36c8cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">- Governa\u00e7\u00e3o aut\u00f3noma<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c13df5 elementor-widget elementor-widget-text-editor\" data-id=\"8c13df5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Os agentes assinalam registos duplicados, aplicam regras obrigat\u00f3rias relativas aos atributos antes da aprova\u00e7\u00e3o de novos registos, identificam pe\u00e7as obsoletas e recomendam a sua elimina\u00e7\u00e3o, e acionam a procura de fornecedores alternativos quando as fontes preferenciais n\u00e3o est\u00e3o dispon\u00edveis ou os prazos de entrega s\u00e3o inaceit\u00e1veis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f7dab94 e-con-full e-flex e-con e-child\" data-id=\"f7dab94\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-071222c elementor-widget elementor-widget-heading\" data-id=\"071222c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">- Otimiza\u00e7\u00e3o cont\u00ednua<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5a02fc2 elementor-widget elementor-widget-text-editor\" data-id=\"5a02fc2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">A plataforma aprende em tempo real com o hist\u00f3rico de compras, os padr\u00f5es de consumo, as avarias e os movimentos de stock.<\/p><p class=\"my-2 [&amp;+p]:mt-4 [&amp;_strong:has(+br)]:inline-block [&amp;_strong:has(+br)]:pb-2\">Atualizar os par\u00e2metros de stock de modo a refletir a realidade operacional atual, em vez das estimativas iniciais que foram definidas h\u00e1 anos e nunca foram revistas.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d41f5ae e-flex e-con-boxed e-con e-parent\" data-id=\"d41f5ae\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-19a41cc elementor-widget elementor-widget-text-editor\" data-id=\"19a41cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Produtos e agentes essenciais para opera\u00e7\u00f5es com grande volume de ativos<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-045c5f1 e-con-full e-flex e-con e-child\" data-id=\"045c5f1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac95eb9 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"ac95eb9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.verdantis.com\/harmonize\/\">\n\t\t\t\t\t\t\tHarmonizar\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tNormaliza\u00e7\u00e3o e deduplica\u00e7\u00e3o do mestre de materiais, integradas de forma nativa com IA, em sistemas ERP e CMMS.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f6fb040 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"f6fb040\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.verdantis.com\/integrity\/\">\n\t\t\t\t\t\t\tIntegridade\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tGovernan\u00e7a cont\u00ednua e automatizada que garante o cumprimento das regras de qualidade dos dados no momento da cria\u00e7\u00e3o dos registos.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f009698 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"f009698\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.verdantis.com\/mro360\/\">\n\t\t\t\t\t\t\tMRO360\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tAvalia\u00e7\u00e3o da criticidade das pe\u00e7as sobressalentes, previs\u00f5es com IA e visibilidade do invent\u00e1rio em v\u00e1rias f\u00e1bricas.\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-940624b e-con-full e-flex e-con e-child\" data-id=\"940624b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b7da032 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"b7da032\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.verdantis.com\/automated-ai-enrichment-data-cleansing\/\">\n\t\t\t\t\t\t\tAutoEnrich IA\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tEnriquecimento baseado na Web com IA, que preenche os atributos em falta a partir dos dados dos fabricantes e das taxonomias do setor\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c9ee75d elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"c9ee75d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.verdantis.com\/parts-obsolescence-management\/\">\n\t\t\t\t\t\t\tSpareSeek IA\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tDetec\u00e7\u00e3o de obsolesc\u00eancia e recomenda\u00e7\u00e3o de equivalentes comerciais para pe\u00e7as OEM envelhecidas\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d185148 elementor-widget__width-initial elementor-widget elementor-widget-icon-box\" data-id=\"d185148\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.verdantis.com\/ai-multilingual-translation\/\">\n\t\t\t\t\t\t\tAutoTrans IA\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/span>\n\t\t\t\t\n\t\t\t\t\t\t\t\t\t<p class=\"elementor-icon-box-description\">\n\t\t\t\t\t\tTradu\u00e7\u00e3o multilingue e harmoniza\u00e7\u00e3o para implementa\u00e7\u00f5es globais em v\u00e1rias f\u00e1bricas\t\t\t\t\t<\/p>\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6f323e3 e-flex e-con-boxed e-con e-parent\" data-id=\"6f323e3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-74f69f7 elementor-widget elementor-widget-text-editor\" data-id=\"74f69f7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h4><span style=\"color: #003366;\">Integra\u00e7\u00e3o de plataformas e gest\u00e3o inteligente de pe\u00e7as sobressalentes<\/span><\/h4>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-481916f e-flex e-con-boxed e-con e-parent\" data-id=\"481916f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9fc892b elementor-widget elementor-widget-text-editor\" data-id=\"9fc892b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>O Verdantis integra-se diretamente com as principais plataformas de ERP e EAM, garantindo que os dados mestre, sem erros, fluam de forma consistente entre os sistemas de manuten\u00e7\u00e3o, invent\u00e1rio e aprovisionamento, sem que seja necess\u00e1rio substituir a infraestrutura existente.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d804f61 e-flex e-con-boxed e-con e-parent\" data-id=\"d804f61\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-024d455 elementor-widget elementor-widget-text-editor\" data-id=\"024d455\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Para al\u00e9m da integra\u00e7\u00e3o, a Verdantis oferece solu\u00e7\u00f5es avan\u00e7adas de gest\u00e3o de pe\u00e7as sobressalentes: dete\u00e7\u00e3o de obsolesc\u00eancia para identificar de forma proativa os riscos de abastecimento, avalia\u00e7\u00e3o da criticidade para dar prioridade a ativos e pe\u00e7as sobressalentes de elevado impacto, identifica\u00e7\u00e3o de equivalentes comerciais para reduzir a depend\u00eancia dos fabricantes originais (OEM) e estrat\u00e9gias de armazenamento otimizadas, alinhadas com a criticidade dos ativos e os dados reais de consumo.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-b64954d elementor-widget elementor-widget-heading\" data-id=\"b64954d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"mdm-success-stories\">Casos de sucesso de MDM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-49dcca8 e-flex e-con-boxed e-con e-parent\" data-id=\"49dcca8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-de23947 e-grid e-con-full e-con e-child\" data-id=\"de23947\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2c6cbe5 e-con-full e-flex e-con e-child\" data-id=\"2c6cbe5\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-79b983d elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"79b983d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" height=\"512\" viewbox=\"0 0 450 450\" width=\"512\"><g><g><g id=\"XMLID_1_\"><path d=\"m119.1 231.1-36.6 16.7 3.3-32z\"><\/path><path d=\"m162.9 251.1h-62.8l31.4-14.4z\"><\/path><path d=\"m177.2 215.8 3.3 32-36.6-16.7z\"><\/path><path d=\"m172.6 170.3 3 29.3-32.2-15.4z\"><\/path><path d=\"m169.5 208-38 17.4-38-17.4 38-18.1z\"><\/path><path d=\"m119.6 184.2-32.2 15.4 2.9-29.3z\"><\/path><path d=\"m131.5 141.5 34.6 20.5-34.6 16.5-34.6-16.5z\"><\/path><path d=\"m121.4 135.5-29.3 17.4 3.3-32.8z\"><\/path><path d=\"m167.6 120.1 3.3 32.8-29.3-17.4z\"><\/path><path d=\"m163.7 81 2.2 21.8-22.9-11.5z\"><\/path><path d=\"m161.2 111.9-29.7 17.6-29.7-17.6 29.7-14.8z\"><\/path><path d=\"m120 91.3-22.9 11.5 2.2-21.8z\"><\/path><path d=\"m146.3 78.2-14.8 7.4-14.8-7.4z\"><\/path><path d=\"m113.2 36.4c-2.2 3.8-6.8 6.4-11.2 6.3-4-.1-7.3-2.5-9.4-6.9-2-4.2-3.8-12-1.9-25.8 13.3 5.4 19.1 11 21.7 15 3.2 5 2.2 9 .8 11.4z\"><\/path><path d=\"m170.4 35.8c-2.1 4.4-5.4 6.8-9.4 6.9-4.4.2-9-2.4-11.1-6.3-1.4-2.4-2.4-6.4.8-11.4 2.6-4 8.4-9.6 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d=\"m246.4 261.4c-2.1 21.6-7 28.9-10.9 31-1 .5-4.1 2.2-10.9-1.5-20.6-11.3-41.6 8.6-43.8 10.8-3.8 3.2-6.3 3.1-7.9 2.7-10.3-2.5-20.7-26.9-27.3-43z\"><\/path><path d=\"m158.3 422.8c-.3 1.5-.6 3-.9 4.3-34.2-13.6-63.4-37.1-84-67.1 3.9-2.7 7.8-6.8 12.2-11.3 7.6-7.9 16.1-16.8 23.1-15.9 3.9.5 7.8 4 11.6 10.6 10 17 30.5 24.8 32.8 25.6 15.4 6.5 9 36.1 5.2 53.8z\"><\/path><\/g><\/g><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8c8de77 elementor-widget elementor-widget-heading\" data-id=\"8c8de77\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Energia, Petr\u00f3leo e G\u00e1s<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20c5cbb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"20c5cbb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjM1MTk0IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leia o estudo de caso<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-898de61 e-con-full e-flex e-con e-child\" data-id=\"898de61\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c088acb elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"c088acb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewbox=\"0 0 512 512\"><g><path d=\"m148.7 50.5h19.9c7.9 0 14.2 6.4 14.2 14.2v20c0 7.8-6.4 14.2-14.2 14.2h-19.9c-7.9 0-14.2-6.4-14.2-14.2v-20c0-7.8 6.4-14.2 14.2-14.2zm53.6 128h27c9.4 0 17.1 7.7 17.1 17.1v26.9c0 9.4-7.7 17.1-17.1 17.1h-27c-9.4 0-17.1-7.7-17.1-17.1v-26.9c-.1-9.4 7.6-17.1 17.1-17.1zm26.9 12.1h-27c-2.8 0-5.1 2.3-5.1 5.1v26.9c0 2.8 2.3 5.1 5.1 5.1h27c2.8 0 5.1-2.3 5.1-5.1v-26.9c0-2.9-2.3-5.1-5.1-5.1zm188.3 10.9v25.3h56.3c-2.7-5.2-8.5-10.2-16.2-14.4-11.1-6.1-25.6-10.2-40.1-10.9zm-70 53.2c-6-2.9-10.1-9-10.3-15.9h-63.9c-3.3 0-6-2.7-6-6.2.1-11.3 9.8-22.6 24.3-30.7 12.6-7.1 29-12 45.6-12.5.2-5.8 3.1-11.1 7.7-14.4-9.9-38.7-44.8-66.2-85.4-66.2-17.5 0-33.7 5.1-47.4 13.8-14.1 9-25.5 21.9-32.6 37.2-1.2 2.8-4.4 4.3-7.3 3.3-9.5-3.1-19.4-3.8-29.3-2.2v16.3c0 2.9-.7 5.6-2 8l13.7 13.7c1.2 1.2 1.8 2.7 1.8 4.3v39.1h6.9c14.9 0 27 12 27 27.5 0 5.4 4.4 9.8 9.8 9.8h77c11.1 0 20.2 9.1 20.2 20.2v6.7h16.2c14 0 22.7 12 18.8 25.8l-2.6 9c6.3-1.5 12.2-3.9 17.7-7.2v-79.4zm-10.3-27.9v-25.3c-14.5.5-28.8 4.8-39.7 10.9-7.7 4.3-13.6 9.4-16.4 14.4zm61.9-43.2h-43.5c-3.5 0-6.4 2.9-6.4 6.4v48.2c0 3.5 2.9 6.4 6.4 6.4h43.5c3.5 0 6.4-2.9 6.4-6.4v-48.2c0-3.5-2.9-6.4-6.4-6.4zm-3.9 73.5h-35.7v180.2h35.7zm-10.5-163.3h19.9c7.9 0 14.2 6.4 14.2 14.2v20c0 7.9-6.4 14.3-14.2 14.3h-19.9c-7.8 0-14.2-6.4-14.2-14.3v-20c0-7.8 6.4-14.2 14.2-14.2zm-284.4 281.2h205.6c.7 0 1.2.1 1.8.3l13.1-46.3c1.6-5.8-.9-10.5-7.3-10.5h-183.6c-7.5 0-15.4 6.5-17.5 13.7zm204.1 12h-207.5l-11.3 39.8c-1.6 5.7.9 10.5 7.2 10.5h183.8c7.5 0 15.4-6.5 17.4-13.8zm-118.9 17.6c3.3 0 6 2.7 6 6 0 8-13.1 8-13.1 0 0-3.3 2.7-6 6-6zm79.6 0c3.3 0 6 2.7 6 6s-2.7 6-6 6h-18.4c-3.3 0-6-2.7-6-6s2.7-6 6-6zm-137.9 0c3.3 0 6 2.7 6 6 0 8-13.1 8-13.1 0 0-3.3 2.7-6 6-6zm29.1 0c3.3 0 6 2.7 6 6 0 8-13.1 8-13.1 0 0-3.3 2.7-6 6-6zm49.9-63c3.3 0 6 2.7 6 6 0 8-13.1 8-13.1 0 0-3.3 2.7-6 6-6zm-58.3 0c3.3 0 6 2.7 6 6 0 8-13.1 8-13.1 0 0-3.3 2.7-6 6-6zm29.1 0c3.3 0 6 2.7 6 6 0 8-13.1 8-13.1 0 0-3.3 2.7-6 6-6zm-47.1-35.1h155.5v-6.7c0-4.5-3.7-8.2-8.2-8.2h-77c-12.1 0-21.8-9.7-21.8-22.3 0-8.2-6.7-15-15-15h-67.6c-8.2 0-15 6.8-15 15v130.7l20-71c3.5-12.3 16.3-22.5 29.1-22.5zm-61.1 28.4v-65.6c0-14.9 12.1-27 27-27h48.6v-36.7l-12.5-12.5c-1.9.8-4 1.2-6.2 1.2h-27c-.5 0-.9 0-1.3 0-3.2 6.4-5.3 13.3-6.2 20.5-.3 2.5-2.1 4.6-4.7 5.1-43.1 9.2-63.2 59.5-38.4 95.9 5.4 7.8 12.5 14.4 20.7 19.1zm56.9-189.8h-27c-2.8 0-5.1 2.3-5.1 5.1v27c0 2.8 2.3 5.1 5.1 5.1h27c2.8 0 5.1-2.3 5.1-5.1v-27c0-2.8-2.3-5.1-5.1-5.1z\"><\/path><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fb097d7 elementor-widget elementor-widget-heading\" data-id=\"fb097d7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Metais e Minera\u00e7\u00e3o<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e605e0 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"3e605e0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjM1MTk3IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leia o estudo de caso<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6b01aba e-con-full e-flex e-con e-child\" data-id=\"6b01aba\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4a175fb elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"4a175fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"solid\" viewbox=\"0 0 32 32\"><path d=\"m26 19.25h-.25v-1.25c0-.96-.79-1.75-1.75-1.75h-2c-.96 0-1.75.79-1.75 1.75v1.25h-.25c-.96 0-1.75.79-1.75 1.75v9c0 .96.79 1.75 1.75 1.75h6c.96 0 1.75-.79 1.75-1.75v-9c0-.96-.79-1.75-1.75-1.75zm-1.29 5.99-.68 2c-.11.31-.4.51-.71.51-.08 0-.16-.01-.24-.04-.39-.13-.6-.56-.47-.95l.34-1.01h-.95c-.24 0-.47-.12-.61-.31-.14-.2-.18-.45-.1-.68l.68-2c.13-.39.56-.61.95-.47.39.13.6.56.47.95l-.34 1.01h.95c.24 0 .47.12.61.31.14.2.1801.45.1.68z\"><\/path><circle cx=\"14\" cy=\"14\" r=\"5.25\"><\/circle><path d=\"m27.12 11.4-2.59-.4301c-.23-.79-.55-1.55-.95-2.27l1.54-2.14c.21-.3.18-.71-.08-.97l-2.63-2.63c-.26-.26-.67-.29-.97-.08l-2.14 1.54c-.72-.4-1.48-.72-2.27-.95l-.43-2.59c-.06-.36-.37-.63-.7401-.63h-3.72c-.37 0-.68.27-.74.63l-.43 2.59c-.79.23-1.55.55-2.27.95l-2.14-1.54c-.3-.21-.71-.18-.97.08l-2.63 2.63c-.26.2599-.29.67-.08.97l1.54 2.14c-.4.72-.72 1.48-.95 2.27l-2.59.4301c-.36.06-.63.37-.63.74v3.72c0 .37.27.68.63.74l2.59.4301c.23.79.55 1.55.95 2.27l-1.54 2.14c-.21.3-.18.71.08.97l2.63 2.63c.26.26.67.29.97.08l2.14-1.54c.72.4 1.48.72 2.27.95l.43 2.59c.06.36.37.63.74.63h3.72c.3701 0 .6801-.27.7401-.63l.15-.9v-5.22c0-.32.05-.62.14-.91-.87.42-1.86.66-2.89.66-3.72 0-6.75-3.03-6.75-6.75s3.03-6.75 6.75-6.75 6.75 3.03 6.75 6.75c0 .35-.03.7-.09 1.04.41-.19.86-.29 1.34-.29h2c1.3 0 2.43.77 2.94 1.88l.18-.03c.36-.06.63-.37.63-.74v-3.72c0-.37-.27-.68-.63-.74z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fa941c3 elementor-widget elementor-widget-heading\" data-id=\"fa941c3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Servi\u00e7os p\u00fablicos<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9de14e1 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9de14e1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjM1MjAwIiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leia o estudo de caso<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-93879a2 e-con-full e-flex e-con e-child\" data-id=\"93879a2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2fd9828 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"2fd9828\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" data-name=\"Layer 1\" viewbox=\"0 0 512 512\"><path d=\"M212.192,361.863V282.744a4.409,4.409,0,0,1,4.4-4.4h25.913V312.3h.028a6.927,6.927,0,0,0,11.205,5.476L260.8,312.3l6.549,5.138a6.993,6.993,0,0,0,11.714-5.138V278.341h25.912a4.409,4.409,0,0,1,4.4,4.4v79.119a4.433,4.433,0,0,1-4.4,4.432H216.6A4.433,4.433,0,0,1,212.192,361.863Zm44.259-63.792a6.954,6.954,0,0,1,8.609-.028l.057.028v-19.73h-8.666ZM81.024,366.3h88.348a4.44,4.44,0,0,0,4.433-4.432V282.744a4.416,4.416,0,0,0-4.433-4.4H143.489V312.3a6.993,6.993,0,0,1-11.714,5.138L125.2,312.3l-7.028,5.476a6.928,6.928,0,0,1-11.206-5.476h-.028V278.341H81.024a4.433,4.433,0,0,0-4.432,4.4v79.119A4.458,4.458,0,0,0,81.024,366.3Zm48.465-68.252.056.028v-19.73h-8.666v19.73A6.955,6.955,0,0,1,129.489,298.043ZM346.974,348.71V366.3h81.687V348.71a18.491,18.491,0,0,0-18.432-18.432H365.405A18.491,18.491,0,0,0,346.974,348.71ZM133.412,239.727a6.961,6.961,0,0,0,10.9,8.666l12.956-16.315a7.037,7.037,0,0,0,1.524-4.347V166.564H91.609v61.167h.028a7.005,7.005,0,0,0,1.5,4.347l12.956,16.315a6.961,6.961,0,0,0,10.9-8.666l-11.432-14.4V197.783h39.291v27.549Zm276.817,76.607a31.018,31.018,0,0,1,6.521.677l-8.271-148.358a61.8,61.8,0,0,1-41.323,0l-8.271,148.358a31.015,31.015,0,0,1,6.52-.677Zm93.712,109.208a45.439,45.439,0,0,1-45.331,45.332H53.39a45.318,45.318,0,1,1,0-90.635H458.61A45.433,45.433,0,0,1,503.941,425.542Zm-428.421,0A15.708,15.708,0,1,0,59.8,441.265,15.7,15.7,0,0,0,75.52,425.542Zm78.47,0a15.708,15.708,0,1,0-15.7,15.723A15.7,15.7,0,0,0,153.99,425.542Zm78.5,0a15.722,15.722,0,1,0-15.722,15.723A15.72,15.72,0,0,0,232.487,425.542Zm78.47,0a15.722,15.722,0,1,0-15.722,15.723A15.7,15.7,0,0,0,310.957,425.542Zm78.47,0a15.709,15.709,0,1,0-15.722,15.723A15.7,15.7,0,0,0,389.427,425.542Zm78.5,0A15.723,15.723,0,1,0,452.2,441.265,15.721,15.721,0,0,0,467.925,425.542ZM340.228,110.7a47.59,47.59,0,1,1,47.59,47.562A47.6,47.6,0,0,1,340.228,110.7Zm27.521,0a20.069,20.069,0,1,0,20.069-20.069A20.075,20.075,0,0,0,367.749,110.7Zm-39.63,14.9a61.524,61.524,0,0,1,15.468-57.694L179.055,33.533a54.264,54.264,0,0,1-10.642,39.6ZM125.2,94.586a54.375,54.375,0,0,1-16.54-2.568v60.6h33.109v-60.6A54.423,54.423,0,0,1,125.2,94.586ZM84.891,40.335A40.322,40.322,0,1,1,125.2,80.643,40.319,40.319,0,0,1,84.891,40.335Zm25.066,0A15.242,15.242,0,1,0,125.2,25.093,15.25,15.25,0,0,0,109.957,40.335Zm95.207,176.811,2.653-4.46a46.182,46.182,0,0,1-5.758-13.915l-5.052-1.271-6.125-1.524a57.186,57.186,0,0,1,0-15.637l6.125-1.553,5.052-1.27a46.171,46.171,0,0,1,5.758-13.915l-2.653-4.461-3.246-5.447a57.575,57.575,0,0,1,11.037-11.037L218.4,145.9l4.46,2.682a46.249,46.249,0,0,1,13.916-5.787l1.27-5.024,1.553-6.153a56.982,56.982,0,0,1,15.609,0l1.552,6.153,1.27,5.024a46.238,46.238,0,0,1,13.916,5.787l4.46-2.682,5.448-3.246a58.378,58.378,0,0,1,11.036,11.037l-3.246,5.447-2.653,4.461a46.171,46.171,0,0,1,5.758,13.915l5.024,1.27,6.154,1.553a57.291,57.291,0,0,1,0,15.637l-6.154,1.524-5.024,1.271a46.182,46.182,0,0,1-5.758,13.915l2.653,4.46,3.246,5.448a57.745,57.745,0,0,1-11.036,11.065l-5.448-3.274-4.46-2.654a46.177,46.177,0,0,1-13.916,5.758l-1.27,5.053-1.552,6.125a55.6,55.6,0,0,1-15.609,0l-1.553-6.125-1.27-5.053a46.188,46.188,0,0,1-13.916-5.758l-4.46,2.654-5.447,3.274a56.961,56.961,0,0,1-11.037-11.065Zm18.856-28.989a23.372,23.372,0,1,0,23.371-23.371A23.382,23.382,0,0,0,224.02,188.157ZM67.757,512H444.242V484.818H67.757Z\"><\/path><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aeee869 elementor-widget elementor-widget-heading\" data-id=\"aeee869\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Produ\u00e7\u00e3o<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aadc92a elementor-align-center elementor-widget elementor-widget-button\" data-id=\"aadc92a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjM1MTg3IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leia o estudo de caso<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-7284aae e-con-full e-flex e-con e-child\" data-id=\"7284aae\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-27481ab elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"27481ab\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" viewbox=\"0 0 64 64\" width=\"512\" height=\"512\"><g id=\"GLYPH\"><g id=\"_03-Valentine_copy_5\" data-name=\"03-Valentine copy 5\"><path 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class=\"elementor-element elementor-element-8e30e7a elementor-widget elementor-widget-heading\" data-id=\"8e30e7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\"><a href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjM1MjAzIiwidG9nZ2xlIjpmYWxzZX0%3D\">Alimenta\u00e7\u00e3o e Bebidas<\/a><\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9eb1bf9 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"9eb1bf9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjM1MjAzIiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leia o estudo de caso<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f3228fb e-con-full e-flex e-con e-child\" data-id=\"f3228fb\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3ca8365 elementor-view-default elementor-widget elementor-widget-icon\" data-id=\"3ca8365\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"icon.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-wrapper\">\n\t\t\t<div class=\"elementor-icon\">\n\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" id=\"Layer_1\" viewbox=\"0 0 64 64\"><g><path d=\"m12.8041992 21.2264442h10.375c.5522461 0 1-.4477539 1-1v-3.0496826c0-.5523071-.4477539-1-1-1h-10.375c-.5523071 0-1 .4476929-1 1v3.0496826c0 .5522461.4476929 1 1 1z\"><\/path><path d=\"m21.7800293 36.380619h-14.3500366v12.419983h14.3500366zm-5.960022 9.1900025c-1.0200195 1.0200195-2.6799927 1.0200195-3.7000122 0s-1.0200195-2.6699829 0-3.7000122l.4273682-.4273682c.0012817.0012817.0016479.0031128.0029297.0043945l3.6963501 3.6963501zm2.2700196-2.2700195-.4293213.4293213-3.6963501-3.6963501c-.0012817-.0012817-.0031128-.0016479-.0043945-.0029297l.4300537-.4299927c1.0199585-1.0200195 2.6799927-1.0200195 3.7000122 0 .5099487.5099487.7699585 1.1900024.7699585 1.8499756 0 .6699829-.2600098 1.3400268-.7699585 1.8499756z\"><\/path><path d=\"m22.7833252 23.2264442h-9.583313v4.8641968l-5.7700195 4.6900024v1.5999756h15.3500366c.5599976 0 1 .4500122 1 1v14.419983c0 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0-.8599854-.0900268-1.7000123-.2800293-2.5100098z\"><\/path><circle cx=\"48.17\" cy=\"16.305\" r=\"3.672\"><\/circle><circle cx=\"37.818\" cy=\"12.634\" r=\"2.953\"><\/circle><\/g><\/svg>\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b6dcd6 elementor-widget elementor-widget-heading\" data-id=\"0b6dcd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Produtos qu\u00edmicos <\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-397f7cd elementor-align-center elementor-widget elementor-widget-button\" data-id=\"397f7cd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjM1MjA2IiwidG9nZ2xlIjpmYWxzZX0%3D\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Leia o estudo de caso<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Estat\u00edsticas sobre MDM, dimens\u00e3o do mercado, an\u00e1lise de crescimento e tend\u00eancias do setor que moldam o futuro dos dados empresariais.<\/p>","protected":false},"author":4,"featured_media":41053,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-40990","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.verdantis.com\/pt\/wp-json\/wp\/v2\/posts\/40990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.verdantis.com\/pt\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.verdantis.com\/pt\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.verdantis.com\/pt\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.verdantis.com\/pt\/wp-json\/wp\/v2\/comments?post=40990"}],"version-history":[{"count":0,"href":"https:\/\/www.verdantis.com\/pt\/wp-json\/wp\/v2\/posts\/40990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.verdantis.com\/pt\/wp-json\/wp\/v2\/media\/41053"}],"wp:attachment":[{"href":"https:\/\/www.verdantis.com\/pt\/wp-json\/wp\/v2\/media?parent=40990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.verdantis.com\/pt\/wp-json\/wp\/v2\/categories?post=40990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.verdantis.com\/pt\/wp-json\/wp\/v2\/tags?post=40990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}