{"id":26988,"date":"2025-02-25T16:49:07","date_gmt":"2025-02-25T11:19:07","guid":{"rendered":"https:\/\/www.verdantis.com\/?p=26988"},"modified":"2026-01-12T16:00:08","modified_gmt":"2026-01-12T10:30:08","slug":"les-defis-lies-au-mdm","status":"publish","type":"post","link":"https:\/\/www.verdantis.com\/fr\/les-defis-lies-au-mdm\/","title":{"rendered":"Les d\u00e9fis li\u00e9s \u00e0 la gestion des donn\u00e9es de r\u00e9f\u00e9rence"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"26988\" class=\"elementor elementor-26988\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-669e111c e-con-full e-flex e-con e-parent\" data-id=\"669e111c\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fd31015 elementor-widget elementor-widget-heading\" data-id=\"fd31015\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"what-is-master-data-management\">Qu'est-ce que la gestion des donn\u00e9es de r\u00e9f\u00e9rence ?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2191bae elementor-widget elementor-widget-text-editor\" data-id=\"2191bae\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-pre-wrap break-words\">La gestion des donn\u00e9es de r\u00e9f\u00e9rence (MDM) est une m\u00e9thodologie globale qui vise \u00e0 identifier, r\u00e9gir et maintenir les actifs de donn\u00e9es les plus strat\u00e9giques d\u2019une organisation. Il ne s\u2019agit pas simplement d\u2019une solution technologique, mais d\u2019un ensemble d\u2019outils, de processus et de cadres de gouvernance con\u00e7us pour offrir une vue unique et fiable des informations essentielles \u00e0 l\u2019activit\u00e9. <a href=\"https:\/\/www.verdantis.com\/what-is-master-data-management\/\">Cet article<\/a> aborde en d\u00e9tail la gestion des donn\u00e9es de r\u00e9f\u00e9rence et son importance.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b062d63 e-con-full e-flex e-con e-parent\" data-id=\"b062d63\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-dd8ee9a elementor-widget elementor-widget-text-editor\" data-id=\"dd8ee9a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"text-lg font-bold text-text-100 mt-1 -mb-1.5\" id=\"breaking-down-master-data\">Analyse des donn\u00e9es de r\u00e9f\u00e9rence<\/h3>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-918cc22 elementor-widget elementor-widget-text-editor\" data-id=\"918cc22\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-pre-wrap break-words\">Les donn\u00e9es de r\u00e9f\u00e9rence d\u00e9signent les entit\u00e9s de donn\u00e9es fondamentales et non transactionnelles qui sont indispensables au fonctionnement d'une organisation. Elles comprennent g\u00e9n\u00e9ralement :<\/p><ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"><li class=\"whitespace-normal break-words\"><p><strong>Donn\u00e9es sur les mat\u00e9riaux \u2013\u00a0<\/strong>Mati\u00e8res premi\u00e8res, composants, sp\u00e9cifications, r\u00e8gles de substitution, informations relatives \u00e0 la conformit\u00e9, etc.<\/p><\/li><li><p><strong>Donn\u00e9es clients<\/strong> \u2013 Noms, coordonn\u00e9es, pr\u00e9f\u00e9rences, historique des achats et donn\u00e9es d\u00e9mographiques<\/p><\/li><li class=\"whitespace-normal break-words\"><p><strong>Donn\u00e9es sur le produit<\/strong> \u2013 R\u00e9f\u00e9rences, descriptions, caract\u00e9ristiques techniques, prix et classifications<\/p><\/li><li class=\"whitespace-normal break-words\"><p><strong>Donn\u00e9es relatives aux salari\u00e9s<\/strong> \u2013 Informations sur le personnel, les fonctions, les liens hi\u00e9rarchiques et les qualifications<\/p><\/li><li><p><strong>Donn\u00e9es relatives aux fournisseurs<\/strong> \u2013 Informations sur l'entreprise, contrats et historique des relations<\/p><\/li><li><p><strong>Donn\u00e9es financi\u00e8res \u2013 <\/strong>Plan comptable, centres de co\u00fbts, centres de profit, entit\u00e9s juridiques, hi\u00e9rarchies financi\u00e8res, etc.<\/p><\/li><\/ul><p>L'objectif m\u00eame de la mise en place d'un syst\u00e8me de donn\u00e9es de r\u00e9f\u00e9rence, qui s'appuie sur un \u00ab enregistrement de r\u00e9f\u00e9rence \u00bb comme source unique de v\u00e9rit\u00e9, est d'am\u00e9liorer l'efficacit\u00e9, de fluidifier et de simplifier les processus internes \u00e0 mesure que l'entreprise se d\u00e9veloppe.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-419a623 e-con-full e-flex e-con e-parent\" data-id=\"419a623\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a074534 elementor-widget elementor-widget-text-editor\" data-id=\"a074534\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>D'une mani\u00e8re g\u00e9n\u00e9rale, les d\u00e9fis \u00e0 relever peuvent \u00eatre class\u00e9s en plusieurs cat\u00e9gories non exhaustives, comme d\u00e9taill\u00e9 ci-dessous.<\/p><p>1. Difficult\u00e9s rencontr\u00e9es lors de la mise en place d'un syst\u00e8me ERP ou de la migration vers une nouvelle version d'un syst\u00e8me source existant<\/p><p>2. Difficult\u00e9s sp\u00e9cifiques li\u00e9es au maintien de la coh\u00e9rence des donn\u00e9es pendant les phases op\u00e9rationnelles<\/p><p>3. D\u00e9fis techniques et li\u00e9s aux processus<\/p><p>4. Les d\u00e9fis strat\u00e9giques et de gestion propres aux grandes entreprises\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b839f2 elementor-widget elementor-widget-text-editor\" data-id=\"4b839f2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cet article a pour objectif de r\u00e9pertorier certaines de ces contraintes propres \u00e0 la mise en \u0153uvre ou au d\u00e9ploiement \u00e0 grande \u00e9chelle d'une solution MDM, et de proposer les meilleures solutions et mesures possibles que les entreprises peuvent envisager pour y rem\u00e9dier.\u00a0<\/p><p>Voici les principaux d\u00e9fis techniques auxquels les entreprises pourraient \u00eatre confront\u00e9es concernant leurs donn\u00e9es de r\u00e9f\u00e9rence existantes :\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-d01770f e-con-full e-flex e-con e-parent\" data-id=\"d01770f\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-6e02203 e-con-full form1 e-flex e-con e-child\" data-id=\"6e02203\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-eeb5eb2 e-con-full form1 e-flex e-con e-child\" data-id=\"eeb5eb2\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-2397754 e-con-full e-flex e-con e-child\" data-id=\"2397754\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5915d92 elementor-widget elementor-widget-heading\" data-id=\"5915d92\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Veillez \u00e0 ce que vos donn\u00e9es de r\u00e9f\u00e9rence soient exactes et bien organis\u00e9es pour am\u00e9liorer les r\u00e9sultats de votre entreprise<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a0fa3bb elementor-widget elementor-widget-heading\" data-id=\"a0fa3bb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">D\u00e9monstration de faisabilit\u00e9 gratuite sur vos propres donn\u00e9es d'\u00e9chantillon<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a02c42b e-con-full e-flex e-con e-child\" data-id=\"a02c42b\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3f78567 elementor-widget elementor-widget-metform\" data-id=\"3f78567\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"metform.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"mf-response-props-id-23691\" data-previous-steps-style=\"\" data-editswitchopen=\"\" data-response_type=\"alert\" data-erroricon=\"fas fa-exclamation-triangle\" data-successicon=\"fas fa-check\" data-messageposition=\"top\" class=\"mf-scroll-top-no\">\n\t\t<div class=\"formpicker_warper formpicker_warper_editable\" data-metform-formpicker-key=\"23691\" >\n\t\t\t\t\n\t\t\t<div class=\"mf-widget-container\">\n\t\t\t\t\r\n\t\t<div\r\n\t\t\tid=\"metform-wrap-3f78567-23691\"\r\n\t\t\tclass=\"mf-form-wrapper\"\r\n\t\t\tdata-form-id=\"23691\"\r\n\t\t\tdata-action=\"https:\/\/www.verdantis.com\/fr\/wp-json\/metform\/v1\/entries\/insert\/23691\"\r\n\t\t\tdata-wp-nonce=\"4ccc3017cb\"\r\n\t\t\tdata-form-nonce=\"c6d21576ca\"\r\n\t\t\tdata-quiz-summery = \"false\"\r\n\t\t\tdata-save-progress = \"false\"\r\n\t\t\tdata-form-type=\"general-form\"\r\n\t\t\tdata-stop-vertical-effect=\"\"\r\n\t\t\t><\/div>\r\n\r\n\r\n\t\t<!----------------------------- \r\n\t\t\t* controls_data : find the the props passed indie of data attribute\r\n\t\t\t* props.SubmitResponseMarkup : contains the markup of error or success message\r\n\t\t\t* https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/JavaScript\/Reference\/Template_literals\r\n\t\t--------------------------- -->\r\n\r\n\t\t\t\t<script type=\"text\/mf\" class=\"mf-template\">\r\n\t\t\tfunction controls_data (value){\r\n\t\t\t\tlet currentWrapper = \"mf-response-props-id-23691\";\r\n\t\t\t\tlet currentEl = document.getElementById(currentWrapper);\r\n\t\t\t\t\r\n\t\t\t\treturn currentEl ? currentEl.dataset[value] : false\r\n\t\t\t}\r\n\r\n\r\n\t\t\tlet is_edit_mode = '' ? true : false;\r\n\t\t\tlet message_position = controls_data('messageposition') || 'top';\r\n\r\n\t\t\t\r\n\t\t\tlet message_successIcon = controls_data('successicon') || '';\r\n\t\t\tlet message_errorIcon = controls_data('erroricon') || '';\r\n\t\t\tlet message_editSwitch = controls_data('editswitchopen') === 'yes' ? true : false;\r\n\t\t\tlet message_proClass = controls_data('editswitchopen') === 'yes' ? 'mf_pro_activated' : '';\r\n\t\t\t\r\n\t\t\tlet is_dummy_markup = is_edit_mode && message_editSwitch ? true : false;\r\n\r\n\t\t\t\r\n\t\t\treturn html`\r\n\t\t\t\t<form\r\n\t\t\t\t\tclassName=\"metform-form-content\"\r\n\t\t\t\t\tref=${parent.formContainerRef}\r\n\t\t\t\t\tonSubmit=${ validation.handleSubmit( parent.handleFormSubmit ) }\r\n\t\t\t\t\r\n\t\t\t\t\t>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t${is_dummy_markup ? message_position === 'top' ?  props.ResponseDummyMarkup(message_successIcon, message_proClass) : '' : ''}\r\n\t\t\t\t\t${is_dummy_markup ? ' ' :  message_position === 'top' ? props.SubmitResponseMarkup`${parent}${state}${message_successIcon}${message_errorIcon}${message_proClass}` : ''}\r\n\r\n\t\t\t\t\t<!--------------------------------------------------------\r\n\t\t\t\t\t*** IMPORTANT \/ DANGEROUS ***\r\n\t\t\t\t\t${html``} must be used as in immediate child of \"metform-form-main-wrapper\"\r\n\t\t\t\t\tclass otherwise multistep form will not run at all\r\n\t\t\t\t\t---------------------------------------------------------->\r\n\r\n\t\t\t\t\t<div className=\"metform-form-main-wrapper\" key=${'hide-form-after-submit'} ref=${parent.formRef}>\r\n\t\t\t\t\t${html`\r\n\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" key=\"2\" data-elementor-id=\"23691\" className=\"elementor elementor-23691\" data-elementor-post-type=\"metform-form\">\n\t\t\t\t\t\t<section className=\"elementor-section elementor-top-section elementor-element elementor-element-477805c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"477805c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div className=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div className=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00e94c5\" data-id=\"00e94c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div className=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section className=\"elementor-section elementor-inner-section elementor-element elementor-element-d2693af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2693af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div className=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div className=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ff58a6e\" data-id=\"ff58a6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div className=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div className=\"elementor-element elementor-element-b104bf6 elementor-widget elementor-widget-mf-text\" data-id=\"b104bf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;mf-first-name&quot;}\" data-widget_type=\"mf-text.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div className=\"mf-input-wrapper\">\r\n\t\t\t\r\n\t\t\t<input\r\n\t\t\t\ttype=\"text\"\r\n\t\t\t\tclassName=\"mf-input mf-conditional-input\"\r\n\t\t\t\tid=\"mf-input-text-b104bf6\"\r\n\t\t\t\tname=\"mf-first-name\"\r\n\t\t\t\tplaceholder=\"${ parent.decodeEntities(`Your name here`) } \"\r\n\t\t\t\t\t\t\t\t\tonInput=${parent.handleChange}\r\n\t\t\t\t\tonBlur=${parent.handleChange}\r\n\t\t\t\t\taria-invalid=${validation.errors['mf-first-name'] ? 'true' : 'false'}\r\n\t\t\t\t\tref=${el =>{\r\n\t\t\t\t\t\t\t\t\t\t\t\tparent.activateValidation({\"message\":\"This field is required.\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":true,\"expression\":\"null\"}, el)\r\n\t\t\t\t\t}}\r\n\t\t\t\t\t\t\t\t\/>\r\n\r\n\t\t\t\t\t\t\t<${validation.ErrorMessage}\r\n\t\t\t\t\terrors=${validation.errors}\r\n\t\t\t\t\tname=\"mf-first-name\"\r\n\t\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\r\n\t\t\t\t\t\/>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div className=\"elementor-element elementor-element-bdccbcc elementor-widget elementor-widget-mf-email\" data-id=\"bdccbcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;mf-email&quot;}\" data-widget_type=\"mf-email.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div className=\"mf-input-wrapper\">\r\n\t\t\t\r\n\t\t\t<input \r\n\t\t\t\ttype=\"email\" \r\n\t\t\t\t \r\n\t\t\t\tdefaultValue=\"\" \r\n\t\t\t\tclassName=\"mf-input mf-conditional-input\" \r\n\t\t\t\tid=\"mf-input-email-bdccbcc\" \r\n\t\t\t\tname=\"mf-email\" \r\n\t\t\t\tplaceholder=\"${ parent.decodeEntities(`Add email`) } \" \r\n\t\t\t\t \r\n\t\t\t\tonBlur=${parent.handleChange} onFocus=${parent.handleChange} aria-invalid=${validation.errors['mf-email'] ? 'true' : 'false' } \r\n\t\t\t\tref=${el=> parent.activateValidation({\"message\":\"This field is required.\",\"emailMessage\":\"Veuillez saisir une adresse de messagerie valide\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":true,\"expression\":\"null\"}, el)}\r\n\t\t\t\t\t\t\t\/>\r\n\r\n\t\t\t\t\t\t<${validation.ErrorMessage} \r\n\t\t\t\terrors=${validation.errors} \r\n\t\t\t\tname=\"mf-email\" \r\n\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\r\n\t\t\t\/>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div className=\"elementor-element elementor-element-c9b6106 elementor-widget elementor-widget-mf-text\" data-id=\"c9b6106\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;mf-subject&quot;}\" data-widget_type=\"mf-text.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div className=\"mf-input-wrapper\">\r\n\t\t\t\r\n\t\t\t<input\r\n\t\t\t\ttype=\"text\"\r\n\t\t\t\tclassName=\"mf-input mf-conditional-input\"\r\n\t\t\t\tid=\"mf-input-text-c9b6106\"\r\n\t\t\t\tname=\"mf-subject\"\r\n\t\t\t\tplaceholder=\"${ parent.decodeEntities(`Company`) } \"\r\n\t\t\t\t\t\t\t\t\tonInput=${parent.handleChange}\r\n\t\t\t\t\tonBlur=${parent.handleChange}\r\n\t\t\t\t\taria-invalid=${validation.errors['mf-subject'] ? 'true' : 'false'}\r\n\t\t\t\t\tref=${el =>{\r\n\t\t\t\t\t\t\t\t\t\t\t\tparent.activateValidation({\"message\":\"This field is required.\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":true,\"expression\":\"null\"}, el)\r\n\t\t\t\t\t}}\r\n\t\t\t\t\t\t\t\t\/>\r\n\r\n\t\t\t\t\t\t\t<${validation.ErrorMessage}\r\n\t\t\t\t\terrors=${validation.errors}\r\n\t\t\t\t\tname=\"mf-subject\"\r\n\t\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\r\n\t\t\t\t\t\/>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div className=\"elementor-element elementor-element-2d6695d elementor-widget elementor-widget-mf-telephone\" data-id=\"2d6695d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;mf-telephone&quot;}\" data-widget_type=\"mf-telephone.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div className=\"mf-input-wrapper\">\n\t\t\t\n\t\t\t<input\n\t\t\t\ttype=\"tel\"\n\t\t\t\tclassName=\"mf-input \"\n\t\t\t\tid=\"mf-input-telephone-2d6695d\" \n\t\t\t\tname=\"mf-telephone\"\n\t\t\t\tplaceholder=\"${ parent.decodeEntities(`Contact Number`) } \"\n\t\t\t\t\t\t\t\t\tonInput=${parent.handleChange}\n\t\t\t\t\taria-invalid=${validation.errors['mf-telephone'] ? 'true' : 'false'}\n\t\t\t\t\tref=${el => parent.activateValidation({\"message\":\"This field is required.\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":true,\"expression\":\"null\"}, el)}\n\t\t\t\t\t\t\t\t\/>\n\t\t\t\n\t\t\t\t\t\t\t<${validation.ErrorMessage}\n\t\t\t\t\terrors=${validation.errors}\n\t\t\t\t\tname=\"mf-telephone\"\n\t\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\n\t\t\t\t\t\/>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div className=\"elementor-element elementor-element-ec8264c elementor-widget elementor-widget-mf-text\" data-id=\"ec8264c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;mf-text-message01&quot;}\" data-widget_type=\"mf-text.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div className=\"mf-input-wrapper\">\r\n\t\t\t\r\n\t\t\t<input\r\n\t\t\t\ttype=\"text\"\r\n\t\t\t\tclassName=\"mf-input \"\r\n\t\t\t\tid=\"mf-input-text-ec8264c\"\r\n\t\t\t\tname=\"mf-text-message01\"\r\n\t\t\t\tplaceholder=\"${ parent.decodeEntities(`Message`) } \"\r\n\t\t\t\t\t\t\t\t\tonInput=${parent.handleChange}\r\n\t\t\t\t\tonBlur=${parent.handleChange}\r\n\t\t\t\t\taria-invalid=${validation.errors['mf-text-message01'] ? 'true' : 'false'}\r\n\t\t\t\t\tref=${el =>{\r\n\t\t\t\t\t\t\t\t\t\t\t\tparent.activateValidation({\"message\":\"Ce champ est n\\u00e9cessaire.\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":false,\"expression\":\"null\"}, el)\r\n\t\t\t\t\t}}\r\n\t\t\t\t\t\t\t\t\/>\r\n\r\n\t\t\t\t\t\t\t<${validation.ErrorMessage}\r\n\t\t\t\t\terrors=${validation.errors}\r\n\t\t\t\t\tname=\"mf-text-message01\"\r\n\t\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\r\n\t\t\t\t\t\/>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div className=\"elementor-element elementor-element-e5e6be7 elementor-widget__width-auto elementor-widget elementor-widget-mf-button\" data-id=\"e5e6be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mf-button.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div className=\"mf-btn-wraper mf-conditional-input\" data-mf-form-conditional-logic-requirement=\"\">\r\n\t\t\t\t\t\t\t<button type=\"submit\" className=\"metform-btn metform-submit-btn \" id=\"\">\r\n\t\t\t\t\t<span>${ parent.decodeEntities(`Send Message`) } <\/span>\r\n\t\t\t\t<\/button>\r\n\t\t\t        <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t`}\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t${is_dummy_markup ? message_position === 'bottom' ? props.ResponseDummyMarkup(message_successIcon, message_proClass) : '' : ''}\r\n\t\t\t\t\t${is_dummy_markup ? ' ' : message_position === 'bottom' ? props.SubmitResponseMarkup`${parent}${state}${message_successIcon}${message_errorIcon}${message_proClass}` : ''}\r\n\t\t\t\t\r\n\t\t\t\t<\/form>\r\n\t\t\t`\r\n\t\t<\/script>\r\n\r\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-8cc7782 elementor-widget elementor-widget-heading\" data-id=\"8cc7782\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Vos donn\u00e9es sont en s\u00e9curit\u00e9 et utilis\u00e9es exclusivement aux fins pr\u00e9vues. Nous accordons la priorit\u00e9 \u00e0 la protection de votre vie priv\u00e9e et veillons \u00e0 la s\u00e9curit\u00e9 de vos informations.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e871b00 e-flex e-con-boxed e-con e-parent\" data-id=\"e871b00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a9ca7ff elementor-widget elementor-widget-heading\" data-id=\"a9ca7ff\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"technical-challenges\">D\u00e9fis techniques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-82d7e68 e-flex e-con-boxed e-con e-parent\" data-id=\"82d7e68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ae7daf2 elementor-widget elementor-widget-text-editor\" data-id=\"ae7daf2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En raison du volume consid\u00e9rable de donn\u00e9es g\u00e9n\u00e9r\u00e9es quotidiennement par les grandes entreprises, les ensembles de donn\u00e9es du fichier de r\u00e9f\u00e9rence ERP peuvent atteindre des tailles colossales, ce qui entra\u00eene plusieurs d\u00e9fis, pour la plupart d'ordre technique.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2c4aac9 e-flex e-con-boxed e-con e-parent\" data-id=\"2c4aac9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-20c5afd elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"20c5afd\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"1-resource-intensive-data-normalization\">1. Normalisation des donn\u00e9es n\u00e9cessitant d'importantes ressources<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53a6987 e-flex e-con-boxed e-con e-parent\" data-id=\"53a6987\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6f9aa6d elementor-widget elementor-widget-text-editor\" data-id=\"6f9aa6d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<article class=\"text-token-text-primary w-full\" dir=\"auto\" data-testid=\"conversation-turn-338\" data-scroll-anchor=\"true\"><div class=\"text-base my-auto mx-auto py-5 [--thread-content-margin:--spacing(4)] @[37rem]:[--thread-content-margin:--spacing(6)] @[70rem]:[--thread-content-margin:--spacing(12)] px-(--thread-content-margin)\"><div class=\"[--thread-content-max-width:32rem] @[34rem]:[--thread-content-max-width:40rem] @[64rem]:[--thread-content-max-width:48rem] mx-auto flex max-w-(--thread-content-max-width) flex-1 text-base gap-4 md:gap-5 lg:gap-6 group\/turn-messages focus-visible:outline-hidden\" tabindex=\"-1\"><div class=\"group\/conversation-turn relative flex w-full min-w-0 flex-col agent-turn\"><div class=\"relative flex-col gap-1 md:gap-3\"><div class=\"flex max-w-full flex-col grow\"><div class=\"min-h-8 text-message relative flex w-full flex-col items-end gap-2 text-start break-words whitespace-normal [.text-message+&amp;]:mt-5\" dir=\"auto\" data-message-author-role=\"assistant\" data-message-id=\"c8c81204-3bc2-4f47-b128-7a7fea66d4af\" data-message-model-slug=\"gpt-4o\"><div class=\"flex w-full flex-col gap-1 empty:hidden first:pt-[3px]\"><div class=\"markdown prose dark:prose-invert w-full break-words light\"><p class=\"\" data-start=\"0\" data-end=\"626\">Les entreprises qui cherchent \u00e0 rem\u00e9dier \u00e0 la mauvaise qualit\u00e9 de leurs donn\u00e9es constatent souvent qu'il n'existe pas de logique unique permettant de normaliser des donn\u00e9es de r\u00e9f\u00e9rence complexes, en particulier pour les mat\u00e9riaux et les pi\u00e8ces MRO dont les fiches techniques sont sp\u00e9cifiques et comportent de nombreuses propri\u00e9t\u00e9s.<\/p><p>En l'absence d'une gouvernance claire, les probl\u00e8mes li\u00e9s aux donn\u00e9es varient consid\u00e9rablement et ne peuvent \u00eatre r\u00e9solus \u00e0 grande \u00e9chelle par le seul recours aux r\u00e8gles traditionnelles. De ce fait, les entreprises s'appuient fortement sur une normalisation manuelle, r\u00e9alis\u00e9e par des intervenants humains. Les nuances propres \u00e0 chaque secteur compliquent encore davantage la situation, ce qui n\u00e9cessite des approches de traitement sur mesure.<\/p><p>C'est pourquoi les entreprises traditionnelles sp\u00e9cialis\u00e9es dans la gestion des donn\u00e9es de march\u00e9 (MDM) s'appuient souvent sur de grandes \u00e9quipes d'analystes effectuant des t\u00e2ches manuelles, g\u00e9n\u00e9ralement bas\u00e9es dans des r\u00e9gions \u00e0 faibles co\u00fbts, pour g\u00e9rer et normaliser efficacement les donn\u00e9es.<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/article>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f42285d elementor-widget elementor-widget-text-editor\" data-id=\"f42285d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"diff-highlight\">Dans<\/span> le <span class=\"diff-highlight\">span<\/span> <span class=\"diff-highlight\">de<\/span> cinq ans, le <span class=\"diff-highlight\">utilisation<\/span> L'utilisation de l'intelligence artificielle dans les processus m\u00e9tier a <span class=\"diff-highlight\">fondamentalement<\/span> <span class=\"diff-highlight\">modifi\u00e9<\/span> Gestion des donn\u00e9es de r\u00e9f\u00e9rence.\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Oui, il y a plusieurs probl\u00e8mes <a href=\"https:\/\/www.datacamp.com\/blog\/ai-hallucination\" data-wplink-edit=\"true\" rel=\"nofollow noopener\" target=\"_blank\">comme des hallucinations<\/a>\u00a0et les difficult\u00e9s inh\u00e9rentes \u00e0 l'entra\u00eenement d'un mod\u00e8le d'IA \u00e0 partir de donn\u00e9es relatives \u00e0 plusieurs fournisseurs, pi\u00e8ces et produits dans divers secteurs d'activit\u00e9, mais la situation \u00e9volue rapidement.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Ces changements s'op\u00e8rent \u00e0 un rythme si rapide qu'en l'espace d'une seule ann\u00e9e, chez Verdantis, nous sommes pass\u00e9s d'un processus de nettoyage des donn\u00e9es de r\u00e9f\u00e9rence enti\u00e8rement manuel \u00e0 un processus pilot\u00e9 par l'IA et valid\u00e9 par des humains.<\/span><\/p><p><span style=\"text-align: var(--text-align);\">Cela signifie que non seulement ce mod\u00e8le garantit une normalisation des donn\u00e9es bien plus efficace, mais qu\u2019il apprend \u00e9galement en continu \u00e0 g\u00e9rer correctement chaque enregistrement de donn\u00e9es de r\u00e9f\u00e9rence.<\/span><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Quoi qu'il en soit, voici quelques d\u00e9fis li\u00e9s \u00e0 la normalisation des donn\u00e9es, particuli\u00e8rement gourmands en ressources, qui sont inh\u00e9rents \u00e0 la plupart des progiciels de gestion int\u00e9gr\u00e9s (ERP)\u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-652229b e-flex e-con-boxed e-con e-parent\" data-id=\"652229b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-549d3c8 elementor-widget elementor-widget-text-editor\" data-id=\"549d3c8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1. <b>Identification des doublons<\/b> \u2013 Identification des doublons de niveau 1 dans les fichiers de r\u00e9f\u00e9rence \u00ab Fournisseurs \u00bb, \u00ab Clients \u00bb et \u00ab MRO \u00bb \u00e0 l'aide de propri\u00e9t\u00e9s telles que la r\u00e9f\u00e9rence fabricant, le num\u00e9ro d'identification fiscale (TIN) du fournisseur et les adresses e-mail des clients. Identification des doublons de niveau 2 \u00e0 l'aide d'un score de confiance g\u00e9n\u00e9r\u00e9 par l'IA.\u00a0 \u00a0<\/p><p>2. <b>Normalisation des donn\u00e9es \u2013 <\/b>Structurer du texte non format\u00e9 en champs clairs et pr\u00e9d\u00e9finis afin d'obtenir des donn\u00e9es normalis\u00e9es, propres et pr\u00eates \u00e0 \u00eatre automatis\u00e9es. Par exemple : normaliser les noms d'entreprises ou les adresses de sites web selon un format standard unique, ou encore normaliser les unit\u00e9s de mesure des pi\u00e8ces d\u00e9tach\u00e9es en une seule unit\u00e9 de mesure globale.\u00a0 \u00a0 \u00a0 \u00a0<\/p><p>3. <b>Extraction des attributs<\/b> \u2013 Extraire les informations cl\u00e9s d\u2019une fiche de r\u00e9f\u00e9rence donn\u00e9e.\u00a0<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Par exemple : extraire la ville du fournisseur \u00e0 partir de l'adresse, extraire les caract\u00e9ristiques des pi\u00e8ces \u00e0 partir de la description du produit, etc.<\/span><\/p><p><strong>Exemple : normalisation des donn\u00e9es relatives aux pi\u00e8ces de rechange MRO au sein d'une entreprise industrielle internationale<\/strong><\/p><p class=\"\" data-start=\"221\" data-end=\"654\">Une entreprise industrielle internationale pr\u00e9sente en Am\u00e9rique du Nord, en Europe et en Asie compte plus de <strong data-start=\"316\" data-end=\"351\">300 000 fiches article<\/strong>, y compris les pi\u00e8ces de rechange MRO, provenant de milliers de fournisseurs. Au fil des ans, ces donn\u00e9es ont \u00e9t\u00e9 saisies par diff\u00e9rentes \u00e9quipes \u00e0 travers les r\u00e9gions, chacune utilisant ses propres conventions de nommage, unit\u00e9s de mesure (par exemple, \u00ab mm \u00bb ou \u00ab pouces \u00bb) et langues. Une seule pi\u00e8ce, telle qu\u2019une <strong data-start=\"615\" data-end=\"634\">valve hydraulique<\/strong> pourrait \u00eatre r\u00e9pertori\u00e9 comme suit :<\/p><ul data-start=\"656\" data-end=\"738\"><li class=\"\" data-start=\"656\" data-end=\"680\"><p class=\"\" data-start=\"658\" data-end=\"680\"><em data-start=\"658\" data-end=\"678\">Vanne hydraulique 2 pouces en acier<\/em><\/p><\/li><li class=\"\" data-start=\"681\" data-end=\"707\"><p class=\"\" data-start=\"683\" data-end=\"707\"><em data-start=\"683\" data-end=\"705\">Vanne hydraulique, 2 pouces<\/em><\/p><\/li><li class=\"\" data-start=\"708\" data-end=\"738\"><p class=\"\" data-start=\"710\" data-end=\"738\"><em data-start=\"710\" data-end=\"738\">Vanne hydraulique de 2 pouces, en acier inoxydable<\/em><\/p><\/li><\/ul><p class=\"\" data-start=\"740\" data-end=\"898\">En l'absence de format ou de taxonomie standard, l'entreprise avait du mal \u00e0 identifier les doublons, ce qui entra\u00eenait <strong data-start=\"831\" data-end=\"847\">surpeuplement<\/strong>, <strong data-start=\"849\" data-end=\"867\">d\u00e9penses non conformes<\/strong>, et <strong data-start=\"873\" data-end=\"895\">retards dans la maintenance<\/strong>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-455bf97 e-flex e-con-boxed e-con e-parent\" data-id=\"455bf97\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5932c7a elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"5932c7a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"2-disparate-systems\">2. Syst\u00e8mes disparates<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a9994d2 e-flex e-con-boxed e-con e-parent\" data-id=\"a9994d2\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-089926f elementor-widget elementor-widget-text-editor\" data-id=\"089926f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Beaucoup pensent souvent que les entreprises utilisent g\u00e9n\u00e9ralement un seul syst\u00e8me ERP et qu'une int\u00e9gration avec ce syst\u00e8me garantira donc une harmonie totale des op\u00e9rations.\u00a0<\/p><p>Ce n'est pourtant pas vraiment le cas : plusieurs entreprises utilisent en effet plusieurs syst\u00e8mes ERP sources, notamment dans diff\u00e9rentes zones g\u00e9ographiques, car chacun d'entre eux offre des avantages diff\u00e9rents en fonction de la localisation, de la langue et des exigences syst\u00e9miques.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">De plus, il n'est pas rare que les entreprises prennent en charge \u00e0 la fois les anciennes et les nouvelles versions d'un m\u00eame syst\u00e8me ERP ou EAM, ce qui aggrave encore le probl\u00e8me.\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fd18ce9 elementor-widget elementor-widget-text-editor\" data-id=\"fd18ce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c9tant donn\u00e9 que les donn\u00e9es de r\u00e9f\u00e9rence de chacun de ces syst\u00e8mes sources peuvent avoir \u00e9t\u00e9 configur\u00e9es diff\u00e9remment, la seule solution logique dans de tels cas consiste \u00e0 int\u00e9grer toutes les bases de donn\u00e9es dans un logiciel central de gestion des donn\u00e9es de r\u00e9f\u00e9rence.\u00a0\u00a0<\/p><p><strong>Exemple :<\/strong> Une entreprise internationale peut utiliser SAP en Europe, Oracle aux \u00c9tats-Unis et un outil d\u00e9velopp\u00e9 en interne en Asie. En l'absence d'une gouvernance unifi\u00e9e des donn\u00e9es de r\u00e9f\u00e9rence, un m\u00eame article pourrait \u00eatre r\u00e9pertori\u00e9 trois fois avec de l\u00e9g\u00e8res variations, ce qui entra\u00eenerait des niveaux de stock inexacts, des retards dans les commandes et des erreurs dans les rapports financiers.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ad6906 e-flex e-con-boxed e-con e-parent\" data-id=\"9ad6906\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-d38a1ba elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"d38a1ba\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"3-data-management-sensitivity\">3. Gestion des donn\u00e9es et caract\u00e8re sensible des donn\u00e9es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3c97e85 e-flex e-con-boxed e-con e-parent\" data-id=\"3c97e85\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6fb941e elementor-widget elementor-widget-text-editor\" data-id=\"6fb941e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1. <b>Conforme au RGPD<\/b> \u2013 La gestion des donn\u00e9es de r\u00e9f\u00e9rence, notamment celles relatives aux clients et aux prospects, peut s'av\u00e9rer d\u00e9licate compte tenu des l\u00e9gislations r\u00e9gionales et nationales telles que la loi CAN-SPAM et le RGPD\u00a0 \u00a0 \u00a0<\/p><p>2. <b>L\u00e9gislation relative aux donn\u00e9es<\/b> \u2013 Les donn\u00e9es cl\u00e9s, en particulier dans certains secteurs \u00e0 forte intensit\u00e9 d'actifs, sont r\u00e9gies par des politiques sp\u00e9cifiques \u00e0 chaque entreprise visant \u00e0 pr\u00e9venir le vol de donn\u00e9es confidentielles<\/p><p>3. <b>Donn\u00e9es sensibles <\/b>\u2013 Les fiches de donn\u00e9es de r\u00e9f\u00e9rence de certains secteurs et de certaines entreprises sont particuli\u00e8rement sensibles, comme dans le domaine de la d\u00e9fense, des organismes publics, etc., ce qui rend la gestion des donn\u00e9es\u00a0 \u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7df430e elementor-widget elementor-widget-text-editor\" data-id=\"7df430e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La situation se complique encore davantage lorsqu'il faut regrouper des informations de premi\u00e8re main provenant de plusieurs syst\u00e8mes non-ERP, tels qu'un logiciel CRM, un logiciel tiers de gestion des actifs, des plateformes de donn\u00e9es, etc.\u00a0 \u00a0<\/p><p><strong>Exemple :\u00a0<\/strong><strong>Mauvaise gestion des donn\u00e9es sensibles des clients au sein d'une entreprise internationale de distribution<\/strong><span class=\"diff-highlight\"><br \/><\/span><br \/>Une entreprise mondiale de distribution au d\u00e9tail <span class=\"diff-highlight\">roul\u00e9<\/span> <span class=\"diff-highlight\">dehors<\/span> les donn\u00e9es clients dans l'ensemble de <span class=\"diff-highlight\">le<\/span> r\u00e9gions <span class=\"diff-highlight\">o\u00f9<\/span> <span class=\"diff-highlight\">ils<\/span> <span class=\"diff-highlight\">exploit\u00e9<\/span> mais <span class=\"diff-highlight\">a fait<\/span> <span class=\"diff-highlight\">pas<\/span> <span class=\"diff-highlight\">mettre<\/span> <span class=\"diff-highlight\">le<\/span> <span class=\"diff-highlight\">appropri\u00e9<\/span> contr\u00f4les d'acc\u00e8s <span class=\"diff-highlight\">dans<\/span> <span class=\"diff-highlight\">lieu<\/span> <span class=\"diff-highlight\">\u00e0<\/span> <span class=\"diff-highlight\">le<\/span> <span class=\"diff-highlight\">donn\u00e9es<\/span>. <span class=\"diff-highlight\">Pour<\/span> <span class=\"diff-highlight\">exemple<\/span><span class=\"diff-highlight\">,<\/span> <span class=\"diff-highlight\">sensible<\/span> des champs tels que les pr\u00e9f\u00e9rences de d\u00e9sabonnement et l'historique des achats \u00e9taient <span class=\"diff-highlight\">tout<\/span> accessible \u00e0 plusieurs \u00e9quipes. <span class=\"diff-highlight\">Par cons\u00e9quent<\/span>, un client europ\u00e9en ayant exerc\u00e9 son droit de retrait en vertu du RGPD <span class=\"diff-highlight\">termin\u00e9<\/span> <span class=\"diff-highlight\">haut<\/span> <span class=\"diff-highlight\">r\u00e9ception<\/span> <span class=\"diff-highlight\">a<\/span> <span class=\"diff-highlight\">marketing<\/span> <span class=\"diff-highlight\">e-mail<\/span> de <span class=\"diff-highlight\">leur<\/span> Syst\u00e8me am\u00e9ricain, <span class=\"diff-highlight\">qui<\/span> <span class=\"diff-highlight\">puis<\/span> <span class=\"diff-highlight\">lanc\u00e9<\/span> une enqu\u00eate de conformit\u00e9. <span class=\"diff-highlight\">Le<\/span> <span class=\"diff-highlight\">paiement<\/span> fournisseur<span class=\"diff-highlight\">\u00bb<\/span><span class=\"diff-highlight\">s<\/span> les coordonn\u00e9es bancaires \u00e9taient les suivantes : <span class=\"diff-highlight\">actif<\/span> <span class=\"diff-highlight\">dans<\/span> services sans lien entre eux<span class=\"diff-highlight\">.<\/span> <span class=\"diff-highlight\">Dans<\/span> <span class=\"diff-highlight\">autre<\/span> <span class=\"diff-highlight\">mots<\/span>, <span class=\"diff-highlight\">l\u00e0-bas<\/span> <span class=\"diff-highlight\">\u00e9tait<\/span> <span class=\"diff-highlight\">a<\/span> absence de contr\u00f4le d'acc\u00e8s bas\u00e9 sur les r\u00f4les et de propri\u00e9t\u00e9 des donn\u00e9es<span class=\"diff-highlight\">,<\/span> <span class=\"diff-highlight\">qui<\/span> <span class=\"diff-highlight\">r\u00e9v\u00e9l\u00e9<\/span> r\u00e9glementaires et <span class=\"diff-highlight\">principal<\/span> risque interne.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-33d1cd9 e-flex e-con-boxed e-con e-parent\" data-id=\"33d1cd9\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-044f623 elementor-widget elementor-widget-heading\" data-id=\"044f623\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"4-missing-information\">4. Informations manquantes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9bfab42 e-flex e-con-boxed e-con e-parent\" data-id=\"9bfab42\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7e8059e elementor-widget elementor-widget-text-editor\" data-id=\"7e8059e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>En raison d'erreurs humaines ou d'un manque d'informations, certaines fiches de donn\u00e9es de r\u00e9f\u00e9rence peuvent tout simplement ne pas contenir des informations ou des donn\u00e9es qui auraient d\u00fb \u00eatre obligatoires.\u00a0\u00a0<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">De nombreux autres enregistrements peuvent ne pas contenir d'informations sur des champs qui auraient pu \u00eatre utiles, mais qui n'\u00e9taient pas obligatoires.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Cela signifie que, pour que ces donn\u00e9es aient une utilit\u00e9 concr\u00e8te, les enregistrements devraient \u00eatre enrichis d'informations et de donn\u00e9es pertinentes.\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Tout comme la normalisation des donn\u00e9es, ce processus exigeait \u00e9galement d'\u00e9normes ressources, entra\u00eenait des d\u00e9passements de co\u00fbts et \u00e9tait difficile \u00e0 mettre en \u0153uvre dans des d\u00e9lais serr\u00e9s avant l'av\u00e8nement de l'intelligence artificielle. <\/span><\/p><p>Nous vous invitons \u00e0 visionner cette courte vid\u00e9o pour en savoir plus sur notre solution bas\u00e9e sur l'IA\u00a0<b>Enrichissement automatique par IA<\/b>\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-379f6ff e-flex e-con-boxed e-con e-parent\" data-id=\"379f6ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6a301cc elementor-widget elementor-widget-video\" data-id=\"6a301cc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2025\/06\/AutoEnrich-AI.mp4\" controls=\"\" preload=\"metadata\" controlslist=\"nodownload\"><\/video>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-12ee32b e-flex e-con-boxed e-con e-parent\" data-id=\"12ee32b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e4043d9 elementor-widget elementor-widget-text-editor\" data-id=\"e4043d9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Aujourd'hui, des mod\u00e8les d'IA tels qu'Auto Enrich AI sont capables d'explorer et d'analyser de mani\u00e8re autonome le Web ouvert, de nombreuses bases de donn\u00e9es de catalogues de fournisseurs ainsi que les donn\u00e9es internes d'une entreprise, afin d'enrichir les enregistrements individuels \u00e0 grande \u00e9chelle.\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-461014a e-flex e-con-boxed e-con e-parent\" data-id=\"461014a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-0523cf3 elementor-widget elementor-widget-heading\" data-id=\"0523cf3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"5-data-silos-and-system-integration-issues\">5. Silos de donn\u00e9es et probl\u00e8mes d'int\u00e9gration des syst\u00e8mes<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-334f43f e-flex e-con-boxed e-con e-parent\" data-id=\"334f43f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c1706b elementor-widget elementor-widget-text-editor\" data-id=\"3c1706b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>La plupart des entreprises se d\u00e9veloppent de mani\u00e8re organique, en se dotant progressivement de diff\u00e9rents syst\u00e8mes destin\u00e9s \u00e0 diverses fonctions : un CRM pour les ventes, un ERP pour les op\u00e9rations, des outils sp\u00e9cialis\u00e9s pour le marketing, etc. Chaque syst\u00e8me devient alors un \u00ab silo \u00bb potentiel, contenant sa propre version des informations relatives aux clients, aux produits ou aux fournisseurs.<\/p><p>Le d\u00e9fi consiste \u00e0 int\u00e9grer ces syst\u00e8mes disparates afin de cr\u00e9er une vue unifi\u00e9e des donn\u00e9es sans perturber les processus m\u00e9tier existants. Dans un cas concret, une entreprise de t\u00e9l\u00e9communications avec laquelle nous avons collabor\u00e9 a d\u00e9couvert que ses clients figuraient dans sept syst\u00e8mes diff\u00e9rents, chacun contenant des coordonn\u00e9es et des informations sur les services contradictoires. Cela a entra\u00een\u00e9 des efforts marketing redondants et une certaine confusion au sein du service client.<\/p><p><strong>Exemple : les silos de donn\u00e9es fournisseurs dans le secteur de l'industrie manufacturi\u00e8re<br \/><\/strong>Une entreprise industrielle internationale utilisant diff\u00e9rents syst\u00e8mes ERP selon les r\u00e9gions disposait d'enregistrements fournisseurs fragment\u00e9s : les m\u00eames fournisseurs figuraient sous des noms, des coordonn\u00e9es et des conditions diff\u00e9rentes. Ce manque d'int\u00e9gration entra\u00eenait des paiements en double, des retards d'approvisionnement et une mauvaise visibilit\u00e9 sur les performances des fournisseurs. L'absence d'une vue unifi\u00e9e des donn\u00e9es de r\u00e9f\u00e9rence a conduit \u00e0 des inefficacit\u00e9s op\u00e9rationnelles et \u00e0 une augmentation des co\u00fbts.<strong><br \/><\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8642556 e-flex e-con-boxed e-con e-parent\" data-id=\"8642556\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-cae87be elementor-widget elementor-widget-heading\" data-id=\"cae87be\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">Reconnu par les leaders du secteur \u00e0 travers le monde<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3ca80fd e-con-full e-flex e-con e-child\" data-id=\"3ca80fd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-03f88c0 elementor-widget elementor-widget-image-carousel\" data-id=\"03f88c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:100,&quot;speed&quot;:5000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;4&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Carrousel d&#039;images\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 sur 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/1.webp\" alt=\"1\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 sur 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/2.webp\" alt=\"2\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 sur 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/3.webp\" alt=\"3\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 sur 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/4-1.webp\" alt=\"4-1\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 sur 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/5.webp\" alt=\"5\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 sur 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/6.webp\" alt=\"6\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9ada920 e-flex e-con-boxed e-con e-parent\" data-id=\"9ada920\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-c9b4e6e elementor-widget elementor-widget-heading\" data-id=\"c9b4e6e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"managerial-strategic-challenges\">D\u00e9fis manag\u00e9riaux et strat\u00e9giques<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-b89a1dd e-flex e-con-boxed e-con e-parent\" data-id=\"b89a1dd\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3a83ec4 elementor-widget elementor-widget-text-editor\" data-id=\"3a83ec4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>On peut sans doute consid\u00e9rer qu'il s'agit l\u00e0 de certains des probl\u00e8mes les plus difficiles \u00e0 r\u00e9soudre dans le domaine de la gestion des donn\u00e9es mobiles (MDM). Ces probl\u00e8mes d\u00e9coulent principalement de protocoles de gouvernance inad\u00e9quats, d'erreurs humaines in\u00e9vitables et de l'absence de processus de validation clairement d\u00e9finis.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a17ace7 e-flex e-con-boxed e-con e-parent\" data-id=\"a17ace7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6740057 elementor-widget elementor-widget-heading\" data-id=\"6740057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"1-data-stewardship\">1. Gestion des donn\u00e9es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c40e88f e-flex e-con-boxed e-con e-parent\" data-id=\"c40e88f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ac3d4fc elementor-widget elementor-widget-text-editor\" data-id=\"ac3d4fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les entreprises en phase de croissance sont confront\u00e9es \u00e0 des normes et protocoles de gestion des donn\u00e9es insuffisants. L'id\u00e9e m\u00eame de mettre en place une proc\u00e9dure op\u00e9rationnelle standard pour un sujet aussi \u00e9l\u00e9mentaire que les donn\u00e9es relatives aux fournisseurs peut sembler \u00e9trange et rudimentaire.<\/p><p>Il s'agit toutefois d'une d\u00e9cision judicieuse, susceptible d'\u00e9viter des corrections de donn\u00e9es r\u00e9p\u00e9titives et co\u00fbteuses.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Le processus commence toutefois par le haut : une organisation qui s'attache \u00e0 prendre des d\u00e9cisions fond\u00e9es sur les donn\u00e9es mettra naturellement en \u0153uvre la \u00ab gestion des donn\u00e9es \u00bb de mani\u00e8re descendante et \u00e0 tous les niveaux ; une organisation qui ne la consid\u00e8re que comme un simple \u00e9l\u00e9ment d'une liste de contr\u00f4le risque bien davantage de se retrouver confront\u00e9e \u00e0\u00a0<a href=\"https:\/\/www.cio.com\/article\/278677\/enterprise-resource-planning-10-famous-erp-disasters-dustups-and-disappointments.html\" rel=\"nofollow noopener\" target=\"_blank\">un d\u00e9sastre li\u00e9 \u00e0 un progiciel de gestion int\u00e9gr\u00e9 (ERP) d\u00fb \u00e0 des probl\u00e8mes de gestion des donn\u00e9es<\/a>.\u00a0\u00a0<\/span><\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Une fois d\u00e9finies, les solutions technologiques permettent d'assurer la gestion responsable des donn\u00e9es en rendant obligatoire la saisie des donn\u00e9es dans les champs obligatoires, en validant ces donn\u00e9es et en convertissant les formats. <a href=\"https:\/\/andyleonard.blog\/2007\/10\/master-data-management-101-standardize-units-of-measure\/\" rel=\"nofollow noopener\" target=\"_blank\">et les unit\u00e9s de mesure<\/a> en ensembles de donn\u00e9es normalis\u00e9s.\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a914ac1 elementor-widget elementor-widget-text-editor\" data-id=\"a914ac1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1. Taxonomies incoh\u00e9rentes<\/p><p>2. Fiches techniques contradictoires<\/p><p>3. Unit\u00e9s de mesure impr\u00e9cises<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a8da2f3 e-flex e-con-boxed e-con e-parent\" data-id=\"a8da2f3\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-8a0ec8d elementor-widget elementor-widget-image\" data-id=\"8a0ec8d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2025\/02\/Challenges-in-Master-Data-Management.png\" class=\"attachment-large size-large wp-image-31133\" alt=\"Cette illustration met en \u00e9vidence les principaux d\u00e9fis techniques et strat\u00e9giques li\u00e9s \u00e0 la gestion des donn\u00e9es de r\u00e9f\u00e9rence.\" srcset=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2025\/02\/Challenges-in-Master-Data-Management.png 1024w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2025\/02\/Challenges-in-Master-Data-Management-300x225.png 300w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2025\/02\/Challenges-in-Master-Data-Management-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6335832 e-flex e-con-boxed e-con e-parent\" data-id=\"6335832\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ddbcdec elementor-widget elementor-widget-heading\" data-id=\"ddbcdec\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"2-governance-and-ownership-complications\">2. Probl\u00e8mes li\u00e9s \u00e0 la gouvernance et \u00e0 la propri\u00e9t\u00e9<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-adfa0f7 e-flex e-con-boxed e-con e-parent\" data-id=\"adfa0f7\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-581fbf7 elementor-widget elementor-widget-text-editor\" data-id=\"581fbf7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u00c0 qui \u00ab appartiennent \u00bb les donn\u00e9es clients : au service marketing, au service commercial ou au service client ? Qui d\u00e9cide de la mani\u00e8re dont les informations sur les produits doivent \u00eatre structur\u00e9es : l'\u00e9quipe de merchandising ou celle de la cha\u00eene d'approvisionnement ?<\/p><p>Le d\u00e9fi consiste \u00e0 mettre en place des cadres clairs de gouvernance des donn\u00e9es qui d\u00e9finissent les responsabilit\u00e9s et instaurent une obligation de rendre compte en mati\u00e8re de qualit\u00e9 des donn\u00e9es. Sans cette clart\u00e9, les initiatives de gestion des donn\u00e9es \u00e9chouent souvent, car aucune \u00e9quipe ne se sent responsable de garantir l'exactitude et l'exhaustivit\u00e9 des donn\u00e9es.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-0d86860 e-flex e-con-boxed e-con e-parent\" data-id=\"0d86860\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3cf3d4f elementor-widget__width-initial elementor-widget elementor-widget-heading\" data-id=\"3cf3d4f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"3-business-team-buy-in\">3. Adh\u00e9sion de l'\u00e9quipe op\u00e9rationnelle<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-db3936b e-flex e-con-boxed e-con e-parent\" data-id=\"db3936b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-813141c elementor-widget elementor-widget-text-editor\" data-id=\"813141c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Il est facile pour les journalistes, les fournisseurs et les \u00e9diteurs de logiciels d'affirmer que \u00ab les donn\u00e9es sont le nouveau p\u00e9trole \u00bb. Cependant, la r\u00e9alit\u00e9 sur le terrain est que la plupart des \u00e9quipes op\u00e9rationnelles ont du mal \u00e0 percevoir concr\u00e8tement la valeur de donn\u00e9es abondantes, pertinentes et compl\u00e8tes.\u00a0<\/p><p>Bien que les avantages de donn\u00e9es claires, fiables et coh\u00e9rentes soient bien connus, les \u00e9quipes op\u00e9rationnelles ne sont g\u00e9n\u00e9ralement pas en mesure d'en appr\u00e9hender la valeur dans son ensemble.\u00a0<\/p><p>Les donn\u00e9es de r\u00e9f\u00e9rence, en particulier dans les secteurs \u00e0 forte intensit\u00e9 d'actifs, ont tendance \u00e0 \u00eatre omnipr\u00e9sentes dans toutes les fonctions de l'organisation et ont une incidence sur les \u00e9quipes charg\u00e9es de la maintenance, des achats, de la production, de la cha\u00eene d'approvisionnement, des produits, des ventes et de la gestion de la demande.\u00a0<\/p><p>Demander \u00e0 chacun d'entre eux de saisir, de mettre \u00e0 jour et d'assumer la responsabilit\u00e9 de ce qui semble \u00eatre une t\u00e2che redondante et r\u00e9p\u00e9titive rel\u00e8ve de la gageure. Recruter du personnel d\u00e9di\u00e9 \u00e0 cette fin repr\u00e9sente un investissement suppl\u00e9mentaire qui suscite la col\u00e8re des \u00e9quipes financi\u00e8res et des ressources humaines.<span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">\u00a0 \u00a0\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-819758d elementor-widget elementor-widget-text-editor\" data-id=\"819758d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Cependant, la technologie \u00e9tant aujourd\u2019hui plus accessible \u00e0 tous, les \u00e9quipes op\u00e9rationnelles prennent de plus en plus conscience de l\u2019int\u00e9r\u00eat de constituer des ensembles de donn\u00e9es fiables, pouvant \u00eatre utilis\u00e9s pour l\u2019apprentissage automatique afin d\u2019am\u00e9liorer les r\u00e9sultats concrets. Les entreprises peuvent organiser de mani\u00e8re proactive des d\u00e9monstrations, des discussions, des ateliers et pr\u00e9senter des exemples de r\u00e9ussite qui valident clairement l\u2019int\u00e9r\u00eat d\u2019investir dans une culture ax\u00e9e sur les donn\u00e9es.<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Malheureusement, il s'agit l\u00e0 d'un d\u00e9fi qui n\u00e9cessite l'adh\u00e9sion des dirigeants et des responsables, et aucune solution technologique ou logicielle ne peut l'acc\u00e9l\u00e9rer ni le r\u00e9soudre.\u00a0 \u00a0 \u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3359bd6 elementor-widget elementor-widget-text-editor\" data-id=\"3359bd6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>1. Alignement entre les \u00e9quipes m\u00e9tier et informatiques<br \/>2. Calendrier de d\u00e9ploiement<br \/>3. R\u00e9ticence au changement<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ed4255d e-flex e-con-boxed e-con e-parent\" data-id=\"ed4255d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b336b2d elementor--h-position-center elementor--v-position-middle elementor-arrows-position-inside elementor-widget elementor-widget-slides\" data-id=\"b336b2d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;navigation&quot;:&quot;arrows&quot;,&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:5000,&quot;infinite&quot;:&quot;yes&quot;,&quot;transition&quot;:&quot;slide&quot;,&quot;transition_speed&quot;:500}\" data-widget_type=\"slides.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper\">\n\t\t\t\t\t<div class=\"elementor-slides-wrapper elementor-main-swiper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"Transparences\" dir=\"ltr\" data-animation=\"fadeInRight\">\n\t\t\t\t<div class=\"swiper-wrapper elementor-slides\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-repeater-item-8111b3c swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><a class=\"swiper-slide-inner\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjI4ODQ3IiwidG9nZ2xlIjpmYWxzZX0%3D\"><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Consolidation SAP ERP pour une entreprise du secteur des produits forestiers figurant au classement Fortune 500<\/div><div  class=\"elementor-button elementor-slide-button elementor-size-sm\">T\u00e9l\u00e9chargement gratuit d'une \u00e9tude de cas <\/div><\/div><\/a><\/div><div class=\"elementor-repeater-item-3280b34 swiper-slide\" role=\"group\" aria-roledescription=\"slide\"><div class=\"swiper-slide-bg\" role=\"img\"><\/div><a class=\"swiper-slide-inner\" href=\"#elementor-action%3Aaction%3Dpopup%3Aopen%26settings%3DeyJpZCI6IjI4NjIzIiwidG9nZ2xlIjpmYWxzZX0%3D\"><div class=\"swiper-slide-contents\"><div class=\"elementor-slide-heading\">Am\u00e9liorer la performance op\u00e9rationnelle gr\u00e2ce \u00e0 une meilleure qualit\u00e9 des donn\u00e9es dans le secteur de l'\u00e9lectricit\u00e9<\/div><div  class=\"elementor-button elementor-slide-button elementor-size-sm\">T\u00e9l\u00e9chargement gratuit d'une \u00e9tude de cas <\/div><\/div><\/a><\/div>\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-prev\" role=\"button\" tabindex=\"0\" aria-label=\"Previous slide\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-left\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M646 125C629 125 613 133 604 142L308 442C296 454 292 471 292 487 292 504 296 521 308 533L604 854C617 867 629 875 646 875 663 875 679 871 692 858 704 846 713 829 713 812 713 796 708 779 692 767L438 487 692 225C700 217 708 204 708 187 708 171 704 154 692 142 675 129 663 125 646 125Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"elementor-swiper-button elementor-swiper-button-next\" role=\"button\" tabindex=\"0\" aria-label=\"Next slide\">\n\t\t\t\t\t\t\t<svg aria-hidden=\"true\" class=\"e-font-icon-svg e-eicon-chevron-right\" viewbox=\"0 0 1000 1000\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M696 533C708 521 713 504 713 487 713 471 708 454 696 446L400 146C388 133 375 125 354 125 338 125 325 129 313 142 300 154 292 171 292 187 292 204 296 221 308 233L563 492 304 771C292 783 288 800 288 817 288 833 296 850 308 863 321 871 338 875 354 875 371 875 388 867 400 854L696 533Z\"><\/path><\/svg>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-466f3ff e-flex e-con-boxed e-con e-parent\" data-id=\"466f3ff\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5f62301 elementor-widget elementor-widget-heading\" data-id=\"5f62301\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"4-approvals-reviews\">4. Autorisations et examens<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-881db2e e-flex e-con-boxed e-con e-parent\" data-id=\"881db2e\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-af87e69 elementor-widget elementor-widget-text-editor\" data-id=\"af87e69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"\" data-start=\"0\" data-end=\"634\">Les processus de validation et de r\u00e9vision sont essentiels pour garantir la qualit\u00e9 des donn\u00e9es de r\u00e9f\u00e9rence, mais ils sont souvent \u00e0 l'origine de goulots d'\u00e9tranglement op\u00e9rationnels et strat\u00e9giques. Les retards sont dus \u00e0 un manque de clart\u00e9 dans la r\u00e9partition des r\u00f4les, \u00e0 un manque de sens de l'urgence et \u00e0 une responsabilit\u00e9 mal d\u00e9finie, en particulier lorsque des mises \u00e0 jour critiques, telles que l'ajout de nouveaux fournisseurs ou la cr\u00e9ation d'articles, s'imposent.<\/p><p>En l'absence d'un cadre coh\u00e9rent, les diff\u00e9rentes unit\u00e9s op\u00e9rationnelles g\u00e8rent les autorisations et les validations de mani\u00e8re h\u00e9t\u00e9rog\u00e8ne, ce qui entra\u00eene une qualit\u00e9 des donn\u00e9es in\u00e9gale et affaiblit la gouvernance d'entreprise. De plus, l'absence de pistes d'audit, de documentation et de clart\u00e9 quant aux r\u00f4les accro\u00eet les risques li\u00e9s \u00e0 la conformit\u00e9 et r\u00e9duit la visibilit\u00e9 sur l'identit\u00e9 des personnes ayant approuv\u00e9 les modifications et les raisons de ces approbations.<\/p><p class=\"\" data-start=\"636\" data-end=\"1242\">Pour surmonter ces difficult\u00e9s, les organisations doivent adopter des flux de travail standardis\u00e9s et automatis\u00e9s qui garantissent le respect des r\u00e8gles m\u00e9tier et assurent la tra\u00e7abilit\u00e9. Lorsque la gouvernance des donn\u00e9es de r\u00e9f\u00e9rence est int\u00e9gr\u00e9e \u00e0 un syst\u00e8me centralis\u00e9, elle permet de mettre en place des processus tra\u00e7ables, avec des r\u00e9visions et des validations coh\u00e9rentes et rapides dans tous les services.<\/p><p>Ces solutions permettent non seulement de rationaliser la prise de d\u00e9cision, mais aussi d'am\u00e9liorer la pr\u00e9cision des donn\u00e9es et la conformit\u00e9 r\u00e9glementaire. Les outils logiciels sp\u00e9cialement con\u00e7us pour la gouvernance des donn\u00e9es de r\u00e9f\u00e9rence y contribuent en favorisant une gestion structur\u00e9e, la tra\u00e7abilit\u00e9 et la transparence, \u00e9l\u00e9ments essentiels pour obtenir des donn\u00e9es fiables et de haute qualit\u00e9 \u00e0 grande \u00e9chelle.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f343d54 e-flex e-con-boxed e-con e-parent\" data-id=\"f343d54\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e3e1e2 elementor-widget elementor-widget-heading\" data-id=\"5e3e1e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"5-multi-domain-master-data-effectiveness\">5. Efficacit\u00e9 des donn\u00e9es de r\u00e9f\u00e9rence multi-domaines<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-95f0f22 e-flex e-con-boxed e-con e-parent\" data-id=\"95f0f22\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-73e9dbe elementor-widget elementor-widget-text-editor\" data-id=\"73e9dbe\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Comme nous l'avons vu pr\u00e9c\u00e9demment, la gestion centralis\u00e9e des donn\u00e9es de r\u00e9f\u00e9rence contribue \u00e0 l'optimisation des processus et \u00e0 l'efficacit\u00e9 au sein des diff\u00e9rentes \u00e9quipes, et la valeur qu'elle apporte, m\u00eame dans un contexte de silos, est incontestable.\u00a0<\/p><p><span style=\"color: var( --e-global-color-text ); font-family: var( --e-global-typography-text-font-family ), Sans-serif; text-align: var(--text-align);\">Toutefois, pour g\u00e9n\u00e9rer une valeur r\u00e9elle et concr\u00e8te gr\u00e2ce \u00e0 des donn\u00e9es de r\u00e9f\u00e9rence propres, son efficacit\u00e9 r\u00e9side dans la fusion des informations disponibles <a href=\"https:\/\/www.verdantis.com\/multi-domain-mdm\/\">dans plusieurs domaines li\u00e9s aux donn\u00e9es de r\u00e9f\u00e9rence<\/a>.\u00a0<\/span><\/p><p>Malheureusement, tr\u00e8s peu d'entreprises disposent des moyens n\u00e9cessaires pour exploiter pleinement les donn\u00e9es de r\u00e9f\u00e9rence dans l'ensemble de leurs fonctions m\u00e9tier, tandis que la plupart d'entre elles n'appliquent ces pratiques que dans quelques domaines sp\u00e9cifiques, tels que les achats, la cha\u00eene d'approvisionnement ou la gestion des fournisseurs.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f6656f elementor-widget elementor-widget-text-editor\" data-id=\"9f6656f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Voici quelques-unes des principales difficult\u00e9s rencontr\u00e9es dans le domaine de la gestion des donn\u00e9es de r\u00e9f\u00e9rence. Nous avons r\u00e9pertori\u00e9 ci-dessous d'autres \u00e9l\u00e9ments afin de dresser une liste plus exhaustive des d\u00e9fis auxquels les entreprises sont g\u00e9n\u00e9ralement confront\u00e9es.\u00a0 \u00a0 \u00a0\u00a0<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c83842c e-flex e-con-boxed e-con e-parent\" data-id=\"c83842c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-440749a elementor-widget elementor-widget-heading\" data-id=\"440749a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"how-to-overcome-these-challenges\">Comment surmonter ces difficult\u00e9s<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-c13ec90 e-flex e-con-boxed e-con e-parent\" data-id=\"c13ec90\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-389ada8 elementor-widget elementor-widget-heading\" data-id=\"389ada8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"start-small-and-scale-strategically\">Commencez modestement et d\u00e9veloppez-vous de mani\u00e8re strat\u00e9gique<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3f04ab5 e-flex e-con-boxed e-con e-parent\" data-id=\"3f04ab5\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b9134c elementor-widget elementor-widget-text-editor\" data-id=\"5b9134c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-pre-wrap break-words\">Plut\u00f4t que de tenter de mettre en \u0153uvre le MDM \u00e0 l'\u00e9chelle de l'entreprise d'un seul coup, envisagez plut\u00f4t :<\/p><ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"><li class=\"whitespace-normal break-words\">En commen\u00e7ant par un domaine de donn\u00e9es essentiel (comme les donn\u00e9es clients ou les donn\u00e9es produits)<\/li><li class=\"whitespace-normal break-words\">Se concentrer sur les processus m\u00e9tier \u00e0 fort impact<\/li><li class=\"whitespace-normal break-words\">D\u00e9montrer la valeur ajout\u00e9e avant de se d\u00e9velopper<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ba90c56 e-flex e-con-boxed e-con e-parent\" data-id=\"ba90c56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3c12e02 elementor-widget elementor-widget-heading\" data-id=\"3c12e02\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"invest-in-data-quality-tools-and-processes\">Investir dans des outils et des processus li\u00e9s \u00e0 la qualit\u00e9 des donn\u00e9es<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-5df9218 e-flex e-con-boxed e-con e-parent\" data-id=\"5df9218\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a8afb31 elementor-widget elementor-widget-text-editor\" data-id=\"a8afb31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-pre-wrap break-words\">Les plateformes modernes de gestion des donn\u00e9es offrent des fonctionnalit\u00e9s puissantes pour :<\/p><ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"><li class=\"whitespace-normal break-words\"><p>D\u00e9duplication automatis\u00e9e<\/p><\/li><li class=\"whitespace-normal break-words\"><p>Normalisation des formats et des valeurs<\/p><\/li><li class=\"whitespace-normal break-words\"><p>Enrichissement des donn\u00e9es \u00e0 partir de sources fiables<\/p><\/li><li class=\"whitespace-normal break-words\"><p>Suivi continu de la qualit\u00e9 des donn\u00e9es<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-8cd490c e-flex e-con-boxed e-con e-parent\" data-id=\"8cd490c\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a1e7df3 elementor-widget elementor-widget-heading\" data-id=\"a1e7df3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"establish-clear-governance-structures\">Mettre en place des structures de gouvernance claires<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-53f0276 e-flex e-con-boxed e-con e-parent\" data-id=\"53f0276\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-9b65322 elementor-widget elementor-widget-text-editor\" data-id=\"9b65322\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-pre-wrap break-words\">Pour \u00eatre efficace, la gestion des appareils mobiles (MDM) n\u00e9cessite :<\/p><ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"><li class=\"whitespace-normal break-words\">R\u00f4les et responsabilit\u00e9s clairement d\u00e9finis en mati\u00e8re de propri\u00e9t\u00e9 des donn\u00e9es<\/li><li class=\"whitespace-normal break-words\">Des proc\u00e9dures claires concernant les modifications et les mises \u00e0 jour des donn\u00e9es<\/li><li class=\"whitespace-normal break-words\">Contr\u00f4les r\u00e9guliers de la qualit\u00e9 des donn\u00e9es<\/li><li class=\"whitespace-normal break-words\">Comit\u00e9s interfonctionnels de gouvernance des donn\u00e9es<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a12d60d e-con-full e-flex e-con e-parent\" data-id=\"a12d60d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-91e1138 elementor-widget elementor-widget-heading\" data-id=\"91e1138\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"balance-technology-and-process-improvements\">Trouver le juste \u00e9quilibre entre les avanc\u00e9es technologiques et l'am\u00e9lioration des processus<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-bcdc6c1 e-flex e-con-boxed e-con e-parent\" data-id=\"bcdc6c1\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-332afb5 elementor-widget elementor-widget-text-editor\" data-id=\"332afb5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-pre-wrap break-words\">N'oubliez pas que la gestion des appareils mobiles (MDM) ne se r\u00e9sume pas \u00e0 un simple d\u00e9fi technologique :<\/p><ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"><li class=\"whitespace-normal break-words\">La technologie permet une meilleure gestion des donn\u00e9es<\/li><li class=\"whitespace-normal break-words\">Mais ce sont les processus et les personnes qui d\u00e9terminent la r\u00e9ussite<\/li><li class=\"whitespace-normal break-words\">La formation et la gestion du changement sont des \u00e9l\u00e9ments essentiels<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-835789f e-flex e-con-boxed e-con e-parent\" data-id=\"835789f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f2ef8 elementor-widget elementor-widget-heading\" data-id=\"e5f2ef8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"tie-mdm-to-business-outcomes\">Lier la gestion des appareils mobiles (MDM) aux r\u00e9sultats de l'entreprise<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-9597b50 e-flex e-con-boxed e-con e-parent\" data-id=\"9597b50\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a636791 elementor-widget elementor-widget-text-editor\" data-id=\"a636791\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p class=\"whitespace-pre-wrap break-words\">Les initiatives MDM les plus fructueuses sont directement li\u00e9es aux objectifs de l'entreprise :<\/p><ul class=\"[&amp;:not(:last-child)_ul]:pb-1 [&amp;:not(:last-child)_ol]:pb-1 list-disc space-y-1.5 pl-7\"><li class=\"whitespace-normal break-words\">Am\u00e9lioration de l'exp\u00e9rience client<\/li><li class=\"whitespace-normal break-words\">Un marketing plus efficace<\/li><li class=\"whitespace-normal break-words\">Am\u00e9lioration de l'efficacit\u00e9 op\u00e9rationnelle<\/li><li class=\"whitespace-normal break-words\">Meilleure conformit\u00e9 r\u00e9glementaire<\/li><li class=\"whitespace-normal break-words\">Des rapports et des analyses plus pr\u00e9cis<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ddb941a e-flex e-con-boxed e-con e-parent\" data-id=\"ddb941a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-50dc5d6 elementor-widget elementor-widget-heading\" data-id=\"50dc5d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"conclusion-the-path-forward\">Conclusion : la voie \u00e0 suivre<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4d33f71 e-flex e-con-boxed e-con e-parent\" data-id=\"4d33f71\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2046ae1 elementor-widget elementor-widget-text-editor\" data-id=\"2046ae1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les d\u00e9fis li\u00e9s \u00e0 la gestion des donn\u00e9es de r\u00e9f\u00e9rence <span class=\"diff-highlight\">peut<\/span> <span class=\"diff-highlight\">\u00eatre<\/span> <span class=\"diff-highlight\">complexe<\/span><span class=\"diff-highlight\">.<\/span> <span class=\"diff-highlight\">Cela<\/span> <span class=\"diff-highlight\">a d\u00e9clar\u00e9<\/span><span class=\"diff-highlight\">,<\/span> <span class=\"diff-highlight\">ils<\/span> <span class=\"diff-highlight\">sont<\/span> pas <span class=\"diff-highlight\">impossible<\/span> <span class=\"diff-highlight\">\u00e0<\/span> <span class=\"diff-highlight\">surmonter<\/span>. <span class=\"diff-highlight\">Si<\/span> <span class=\"diff-highlight\">votre<\/span> <span class=\"diff-highlight\">organisation<\/span> <span class=\"diff-highlight\">prend<\/span> <span class=\"diff-highlight\">a<\/span> <span class=\"diff-highlight\">strat\u00e9gique<\/span> <span class=\"diff-highlight\">approche<\/span> <span class=\"diff-highlight\">\u00e0<\/span> <span class=\"diff-highlight\">MDM<\/span> <span class=\"diff-highlight\">(<\/span>gouvernance, technologie et orientation vers les r\u00e9sultats commerciaux<span class=\"diff-highlight\">)<\/span><span class=\"diff-highlight\">,<\/span> <span class=\"diff-highlight\">puis<\/span> <span class=\"diff-highlight\">toi<\/span> <span class=\"diff-highlight\">peut<\/span> <span class=\"diff-highlight\">convertir<\/span> donn\u00e9es provenant d'un <span class=\"diff-highlight\">fardeau<\/span> pour en faire un avantage concurrentiel.<\/p><p>La gestion des donn\u00e9es de r\u00e9f\u00e9rence (MDM) est indispensable pour toute entreprise qui traite des donn\u00e9es. Et ce, malgr\u00e9 les d\u00e9fis courants li\u00e9s \u00e0 la gestion des donn\u00e9es de r\u00e9f\u00e9rence. Cependant, si vous <span class=\"diff-highlight\">savait<\/span> <span class=\"diff-highlight\">quoi<\/span> <span class=\"diff-highlight\">d\u00e9fis<\/span> vous pourriez \u00eatre confront\u00e9 \u00e0 <span class=\"diff-highlight\">dans<\/span> le processus de mise en \u0153uvre, <span class=\"diff-highlight\">toi<\/span> serait <span class=\"diff-highlight\">capable<\/span> \u00e0 <span class=\"diff-highlight\">identifier<\/span> et <span class=\"diff-highlight\">emp\u00eacher<\/span> <span class=\"diff-highlight\">ceux-l\u00e0<\/span> <span class=\"diff-highlight\">probl\u00e8mes<\/span> avant qu'ils <span class=\"diff-highlight\">tour<\/span> des probl\u00e8mes.<\/p><p>Dans un <span class=\"diff-highlight\">environnement<\/span> <span class=\"diff-highlight\">que<\/span> <span class=\"diff-highlight\">entend<\/span> donn\u00e9es <span class=\"diff-highlight\">renvoy\u00e9<\/span> <span class=\"diff-highlight\">\u00e0<\/span> <span class=\"diff-highlight\">comme<\/span> <span class=\"diff-highlight\">&#8216;<\/span>le nouveau p\u00e9trole<span class=\"diff-highlight\">&#8216;<\/span>, MDM <span class=\"diff-highlight\">va<\/span> <span class=\"diff-highlight\">\u00eatre<\/span> la raffinerie <span class=\"diff-highlight\">rotation<\/span> <span class=\"diff-highlight\">le<\/span> brut <span class=\"diff-highlight\">donn\u00e9es<\/span> en une activit\u00e9 lucrative <span class=\"diff-highlight\">informations<\/span>. Par <span class=\"diff-highlight\">apprentissage<\/span> <span class=\"diff-highlight\">\u00c0 propos de<\/span><span class=\"diff-highlight\">,<\/span> et <span class=\"diff-highlight\">s'attaquer \u00e0<\/span> <span class=\"diff-highlight\">le<\/span> <span class=\"diff-highlight\">ci-dessous<\/span> d\u00e9fis, organisations <span class=\"diff-highlight\">va<\/span> <span class=\"diff-highlight\">sculpter<\/span> <span class=\"diff-highlight\">dehors<\/span> <span class=\"diff-highlight\">a<\/span> <span class=\"diff-highlight\">effacer<\/span> <span class=\"diff-highlight\">chemin<\/span> <span class=\"diff-highlight\">donc<\/span> <span class=\"diff-highlight\">ils<\/span> peut <span class=\"diff-highlight\">optimiser<\/span> le <span class=\"diff-highlight\">valeur<\/span> de leurs donn\u00e9es <span class=\"diff-highlight\">\u00e0<\/span> faire <span class=\"diff-highlight\">mieux<\/span><span class=\"diff-highlight\">,<\/span> des d\u00e9cisions prises avec davantage d'assurance.<\/p><p>Le <span class=\"diff-highlight\">souvent<\/span><span class=\"diff-highlight\">&#8211;<\/span><span class=\"diff-highlight\">difficile<\/span> voyage <span class=\"diff-highlight\">vers<\/span> une gestion efficace des donn\u00e9es de r\u00e9f\u00e9rence <span class=\"diff-highlight\">est<\/span> <span class=\"diff-highlight\">a<\/span> <span class=\"diff-highlight\">int\u00e9ressant<\/span> <span class=\"diff-highlight\">s'efforcer<\/span> <span class=\"diff-highlight\">pour<\/span> les organisations qui <span class=\"diff-highlight\">surmonter<\/span> <span class=\"diff-highlight\">leur<\/span> d\u00e9fis <span class=\"diff-highlight\">et<\/span> <span class=\"diff-highlight\">se rendre compte<\/span> <span class=\"diff-highlight\">plus clair<\/span> donn\u00e9es, <span class=\"diff-highlight\">plus all\u00e9g\u00e9<\/span> op\u00e9rations, et <span class=\"diff-highlight\">plus grand<\/span> <span class=\"diff-highlight\">observance<\/span> <span class=\"diff-highlight\">\u00e0<\/span> initiatives de transformation num\u00e9rique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1dd114b e-flex e-con-boxed e-con e-parent\" data-id=\"1dd114b\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-69ea6dc elementor-widget elementor-widget-text-editor\" data-id=\"69ea6dc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Les d\u00e9fis li\u00e9s \u00e0 la gestion des donn\u00e9es de r\u00e9f\u00e9rence <span class=\"diff-highlight\">peut<\/span> <span class=\"diff-highlight\">\u00eatre<\/span> <span class=\"diff-highlight\">complexe<\/span><span class=\"diff-highlight\">.<\/span> <span class=\"diff-highlight\">Cela<\/span> <span class=\"diff-highlight\">a d\u00e9clar\u00e9<\/span><span class=\"diff-highlight\">,<\/span> <span class=\"diff-highlight\">ils<\/span> <span class=\"diff-highlight\">sont<\/span> pas <span class=\"diff-highlight\">impossible<\/span> <span class=\"diff-highlight\">\u00e0<\/span> <span class=\"diff-highlight\">surmonter<\/span>. <span class=\"diff-highlight\">Si<\/span> <span class=\"diff-highlight\">votre<\/span> <span class=\"diff-highlight\">organisation<\/span> <span class=\"diff-highlight\">prend<\/span> <span class=\"diff-highlight\">a<\/span> <span class=\"diff-highlight\">strat\u00e9gique<\/span> <span class=\"diff-highlight\">approche<\/span> <span class=\"diff-highlight\">\u00e0<\/span> <span class=\"diff-highlight\">MDM<\/span> <span class=\"diff-highlight\">(<\/span>gouvernance, technologie et orientation vers les r\u00e9sultats commerciaux<span class=\"diff-highlight\">)<\/span><span class=\"diff-highlight\">,<\/span> <span class=\"diff-highlight\">puis<\/span> <span class=\"diff-highlight\">toi<\/span> <span class=\"diff-highlight\">peut<\/span> <span class=\"diff-highlight\">convertir<\/span> donn\u00e9es provenant d'un <span class=\"diff-highlight\">fardeau<\/span> pour en faire un avantage concurrentiel.<\/p><p>La gestion des donn\u00e9es de r\u00e9f\u00e9rence (MDM) est indispensable pour toute entreprise qui traite des donn\u00e9es. Et ce, malgr\u00e9 les d\u00e9fis courants li\u00e9s \u00e0 la gestion des donn\u00e9es de r\u00e9f\u00e9rence. Cependant, si vous <span class=\"diff-highlight\">savait<\/span> <span class=\"diff-highlight\">quoi<\/span> <span class=\"diff-highlight\">d\u00e9fis<\/span> vous pourriez \u00eatre confront\u00e9 \u00e0 <span class=\"diff-highlight\">dans<\/span> le processus de mise en \u0153uvre, <span class=\"diff-highlight\">toi<\/span> serait <span class=\"diff-highlight\">capable<\/span> \u00e0 <span class=\"diff-highlight\">identifier<\/span> et <span class=\"diff-highlight\">emp\u00eacher<\/span> <span class=\"diff-highlight\">ceux-l\u00e0<\/span> <span class=\"diff-highlight\">probl\u00e8mes<\/span> avant qu'ils <span class=\"diff-highlight\">tour<\/span> des probl\u00e8mes.<\/p><p>Dans un <span class=\"diff-highlight\">environnement<\/span> <span class=\"diff-highlight\">que<\/span> <span class=\"diff-highlight\">entend<\/span> donn\u00e9es <span class=\"diff-highlight\">renvoy\u00e9<\/span> <span class=\"diff-highlight\">\u00e0<\/span> <span class=\"diff-highlight\">comme<\/span> <span class=\"diff-highlight\">&#8216;<\/span>le nouveau p\u00e9trole<span class=\"diff-highlight\">&#8216;<\/span>, MDM <span class=\"diff-highlight\">va<\/span> <span class=\"diff-highlight\">\u00eatre<\/span> la raffinerie <span class=\"diff-highlight\">rotation<\/span> <span class=\"diff-highlight\">le<\/span> brut <span class=\"diff-highlight\">donn\u00e9es<\/span> en une activit\u00e9 lucrative <span class=\"diff-highlight\">informations<\/span>. Par <span class=\"diff-highlight\">apprentissage<\/span> <span class=\"diff-highlight\">\u00c0 propos de<\/span><span class=\"diff-highlight\">,<\/span> et <span class=\"diff-highlight\">s'attaquer \u00e0<\/span> <span class=\"diff-highlight\">le<\/span> <span class=\"diff-highlight\">ci-dessous<\/span> d\u00e9fis, organisations <span class=\"diff-highlight\">va<\/span> <span class=\"diff-highlight\">sculpter<\/span> <span class=\"diff-highlight\">dehors<\/span> <span class=\"diff-highlight\">a<\/span> <span class=\"diff-highlight\">effacer<\/span> <span class=\"diff-highlight\">chemin<\/span> <span class=\"diff-highlight\">donc<\/span> <span class=\"diff-highlight\">ils<\/span> peut <span class=\"diff-highlight\">optimiser<\/span> le <span class=\"diff-highlight\">valeur<\/span> de leurs donn\u00e9es <span class=\"diff-highlight\">\u00e0<\/span> faire <span class=\"diff-highlight\">mieux<\/span><span class=\"diff-highlight\">,<\/span> des d\u00e9cisions prises avec davantage d'assurance.<\/p><p>Le <span class=\"diff-highlight\">souvent<\/span><span class=\"diff-highlight\">&#8211;<\/span><span class=\"diff-highlight\">difficile<\/span> voyage <span class=\"diff-highlight\">vers<\/span> une gestion efficace des donn\u00e9es de r\u00e9f\u00e9rence <span class=\"diff-highlight\">est<\/span> <span class=\"diff-highlight\">a<\/span> <span class=\"diff-highlight\">int\u00e9ressant<\/span> <span class=\"diff-highlight\">s'efforcer<\/span> <span class=\"diff-highlight\">pour<\/span> les organisations qui <span class=\"diff-highlight\">surmonter<\/span> <span class=\"diff-highlight\">leur<\/span> d\u00e9fis <span class=\"diff-highlight\">et<\/span> <span class=\"diff-highlight\">se rendre compte<\/span> <span class=\"diff-highlight\">plus clair<\/span> donn\u00e9es, <span class=\"diff-highlight\">plus all\u00e9g\u00e9<\/span> op\u00e9rations, et <span class=\"diff-highlight\">plus grand<\/span> <span class=\"diff-highlight\">observance<\/span> <span class=\"diff-highlight\">\u00e0<\/span> initiatives de transformation num\u00e9rique.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Comprendre et relever les d\u00e9fis les plus importants li\u00e9s \u00e0 la gestion des donn\u00e9es de r\u00e9f\u00e9rence pour optimiser l'efficacit\u00e9 des processus <\/p>","protected":false},"author":6,"featured_media":28911,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-26988","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.verdantis.com\/fr\/wp-json\/wp\/v2\/posts\/26988","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.verdantis.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.verdantis.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.verdantis.com\/fr\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.verdantis.com\/fr\/wp-json\/wp\/v2\/comments?post=26988"}],"version-history":[{"count":0,"href":"https:\/\/www.verdantis.com\/fr\/wp-json\/wp\/v2\/posts\/26988\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.verdantis.com\/fr\/wp-json\/wp\/v2\/media\/28911"}],"wp:attachment":[{"href":"https:\/\/www.verdantis.com\/fr\/wp-json\/wp\/v2\/media?parent=26988"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.verdantis.com\/fr\/wp-json\/wp\/v2\/categories?post=26988"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.verdantis.com\/fr\/wp-json\/wp\/v2\/tags?post=26988"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}