{"id":26923,"date":"2025-04-14T19:31:17","date_gmt":"2025-04-14T14:01:17","guid":{"rendered":"https:\/\/www.verdantis.com\/?p=26923"},"modified":"2026-01-12T16:02:09","modified_gmt":"2026-01-12T10:32:09","slug":"%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a8%d9%8a%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d9%82%d8%b7%d8%a7%d8%b9-%d8%a7%d9%84%d8%aa%d8%ac%d8%b2","status":"publish","type":"post","link":"https:\/\/www.verdantis.com\/ar\/%d8%a5%d8%af%d8%a7%d8%b1%d8%a9-%d8%a7%d9%84%d8%a8%d9%8a%d8%a7%d9%86%d8%a7%d8%aa-%d8%a7%d9%84%d8%a3%d8%b3%d8%a7%d8%b3%d9%8a%d8%a9-%d9%81%d9%8a-%d9%82%d8%b7%d8%a7%d8%b9-%d8%a7%d9%84%d8%aa%d8%ac%d8%b2\/","title":{"rendered":"\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0648\u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"26923\" class=\"elementor elementor-26923\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-ec8a7f8 e-flex e-con-boxed e-con e-parent\" data-id=\"ec8a7f8\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-77312ca e-con-full e-flex e-con e-child\" data-id=\"77312ca\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-603903a elementor-widget elementor-widget-heading\" data-id=\"603903a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"introduction\">\u0645\u0642\u062f\u0645\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-43cea2a elementor-widget elementor-widget-text-editor\" data-id=\"43cea2a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">\u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0645\u062a\u063a\u064a\u0631\u0629 \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631\u060c \u062a\u064f\u0639\u062f \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0634\u0631\u064a\u0627\u0646 \u0627\u0644\u062d\u064a\u0627\u0629 \u0644\u0643\u0644 \u0645\u0624\u0633\u0633\u0629 \u0646\u0627\u062c\u062d\u0629. \u0641\u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646\u060c \u064a\u0639\u062a\u0645\u062f \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0639\u0644\u0649 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062f\u0642\u064a\u0642\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u0629 \u0644\u062f\u0639\u0645 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0645 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629. \u0648\u0645\u0639 \u0630\u0644\u0643\u060c \u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0643\u0648\u0646 \u0647\u0630\u0647 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0645\u0628\u0639\u062b\u0631\u0629 \u0648\u0645\u062a\u0628\u0627\u064a\u0646\u0629 \u0648\u0645\u0644\u064a\u0626\u0629 \u0628\u0627\u0644\u0623\u062e\u0637\u0627\u0621\u060c \u0645\u0645\u0627 \u064a\u0639\u064a\u0642 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u0627\u0644\u0646\u0645\u0648. <\/span><\/p><p>\u0648\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (MDM)\u060c \u0627\u0644\u062a\u064a \u062a\u0648\u0641\u0631 \u0645\u0635\u062f\u0631\u064b\u0627 \u0648\u062d\u064a\u062f\u064b\u0627 \u0648\u0645\u0648\u062b\u0648\u0642\u064b\u0627 \u0644\u0644\u062d\u0642\u064a\u0642\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629. \u0648\u0639\u0644\u0649 \u0627\u0644\u0631\u063a\u0645 \u0645\u0646 \u0623\u0646 \u0639\u0645\u0644\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (MDM) \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0642\u062f \u062a\u0645 \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0639\u0642\u0648\u062f\u060c \u0625\u0644\u0627 \u0623\u0646 \u0638\u0647\u0648\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a (AI) \u0642\u062f \u063a\u064a\u0651\u0631 \u0627\u0644\u0637\u0631\u064a\u0642\u0629 \u0627\u0644\u062a\u064a \u062a\u062a\u0639\u0627\u0645\u0644 \u0628\u0647\u0627 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0645\u0639 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629\u060c \u0644\u0627 \u0633\u064a\u0645\u0627 \u0641\u064a \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u062a\u0639\u0642\u064a\u062f\u064b\u0627 \u0645\u062b\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0644\u0645\u0648\u0627\u062f. \u0641\u064a \u0647\u0630\u0627 \u0627\u0644\u0645\u0642\u0627\u0644\u060c \u0646\u0646\u0627\u0642\u0634 \u0627\u0644\u062f\u0648\u0631 \u0627\u0644\u0631\u0626\u064a\u0633\u064a \u0627\u0644\u0630\u064a \u062a\u0644\u0639\u0628\u0647 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0648\u062a\u0642\u0646\u064a\u0627\u062a \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0645\u0633\u062a\u062e\u062f\u0645\u0629\u060c \u0648\u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u0641\u0639\u0627\u0644\u0629 \u0627\u0644\u0645\u0642\u062a\u0631\u062d\u0629\u060c \u0645\u0639 \u062a\u0633\u0644\u064a\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0645\u062f\u0649 \u0627\u062e\u062a\u0644\u0627\u0641 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0639\u0646 \u0628\u062f\u064a\u0644\u0647\u0627 \u0627\u0644\u0645\u0639\u0627\u0635\u0631 \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/p><p>\u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0630\u064a \u064a\u062a\u0633\u0645 \u0628\u0645\u0646\u0627\u0641\u0633\u0629 \u0634\u062f\u064a\u062f\u0629 \u0648\u064a\u0642\u0648\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u064a\u064f\u0639\u062f \u0627\u0645\u062a\u0644\u0627\u0643 \u0628\u064a\u0627\u0646\u0627\u062a \u0635\u062d\u064a\u062d\u0629 \u0648\u0645\u062a\u0633\u0642\u0629 \u0648\u0645\u0646\u0633\u0642\u0629 \u0628\u0634\u0643\u0644 \u062c\u064a\u062f \u0623\u0645\u0631\u064b\u0627 \u0645\u062d\u0648\u0631\u064a\u064b\u0651\u0627 \u0641\u064a \u062a\u0639\u0638\u064a\u0645 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a. \u062a\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (MDM) \u0631\u0643\u064a\u0632\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0623\u0647\u062f\u0627\u0641 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0636\u0645\u0627\u0646 \u0648\u062c\u0648\u062f \u0645\u0635\u062f\u0631 \u0648\u0627\u062d\u062f \u0645\u0648\u062b\u0648\u0642 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0645\u062c\u0627\u0644\u0627\u062a \u0645\u062a\u0639\u062f\u062f\u0629. \u062a\u062a\u0646\u0627\u0648\u0644 \u0647\u0630\u0647 \u0627\u0644\u0645\u0642\u0627\u0644\u0629 \u062f\u0648\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u0648\u0646\u0647\u062c\u0647\u0627 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u0648\u0627\u0644\u062d\u0644\u0648\u0644 \u0627\u0644\u062a\u064a \u062a\u0642\u062f\u0645\u0647\u0627\u060c \u0648\u0643\u064a\u0641 \u062a\u062e\u062a\u0644\u0641 \u0639\u0646 \u0627\u0644\u0623\u0633\u0627\u0644\u064a\u0628 \u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-6e714dd e-con-full form1 e-flex e-con e-child\" data-id=\"6e714dd\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-662aaf9 e-con-full form1 e-flex e-con e-child\" data-id=\"662aaf9\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-ceeef18 e-con-full e-flex e-con e-child\" data-id=\"ceeef18\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5e983de elementor-widget elementor-widget-heading\" data-id=\"5e983de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u0627\u062d\u062c\u0632 \u0645\u0648\u0639\u062f\u064b\u0627 \u0627\u0633\u062a\u0634\u0627\u0631\u064a\u064b\u0627 \u0645\u0639 \u0623\u062d\u062f \u062e\u0628\u0631\u0627\u0626\u0646\u0627 \u0627\u0644\u0645\u062a\u062e\u0635\u0635\u064a\u0646 \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e27fb0e elementor-widget elementor-widget-heading\" data-id=\"e27fb0e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u0627\u062e\u062a\u0628\u0627\u0631 \u0645\u062c\u0627\u0646\u064a \u0644\u0625\u062b\u0628\u0627\u062a \u0635\u062d\u0629 \u0627\u0644\u0645\u0641\u0647\u0648\u0645 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u064a\u0646\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ebfcf6a e-con-full e-flex e-con e-child\" data-id=\"ebfcf6a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<div class=\"elementor-element elementor-element-b6f2e17 elementor-widget elementor-widget-metform\" data-id=\"b6f2e17\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"metform.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div id=\"mf-response-props-id-23691\" data-previous-steps-style=\"\" data-editswitchopen=\"\" data-response_type=\"alert\" data-erroricon=\"fas fa-exclamation-triangle\" data-successicon=\"fas fa-check\" data-messageposition=\"top\" class=\"mf-scroll-top-no\">\n\t\t<div class=\"formpicker_warper formpicker_warper_editable\" data-metform-formpicker-key=\"23691\" >\n\t\t\t\t\n\t\t\t<div class=\"mf-widget-container\">\n\t\t\t\t\r\n\t\t<div\r\n\t\t\tid=\"metform-wrap-b6f2e17-23691\"\r\n\t\t\tclass=\"mf-form-wrapper\"\r\n\t\t\tdata-form-id=\"23691\"\r\n\t\t\tdata-action=\"https:\/\/www.verdantis.com\/ar\/wp-json\/metform\/v1\/entries\/insert\/23691\"\r\n\t\t\tdata-wp-nonce=\"f0e6c9efad\"\r\n\t\t\tdata-form-nonce=\"c7f80c70d2\"\r\n\t\t\tdata-quiz-summery = \"false\"\r\n\t\t\tdata-save-progress = \"false\"\r\n\t\t\tdata-form-type=\"general-form\"\r\n\t\t\tdata-stop-vertical-effect=\"\"\r\n\t\t\t><\/div>\r\n\r\n\r\n\t\t<!----------------------------- \r\n\t\t\t* controls_data : find the the props passed indie of data attribute\r\n\t\t\t* props.SubmitResponseMarkup : contains the markup of error or success message\r\n\t\t\t* https:\/\/developer.mozilla.org\/en-US\/docs\/Web\/JavaScript\/Reference\/Template_literals\r\n\t\t--------------------------- -->\r\n\r\n\t\t\t\t<script type=\"text\/mf\" class=\"mf-template\">\r\n\t\t\tfunction controls_data (value){\r\n\t\t\t\tlet currentWrapper = \"mf-response-props-id-23691\";\r\n\t\t\t\tlet currentEl = document.getElementById(currentWrapper);\r\n\t\t\t\t\r\n\t\t\t\treturn currentEl ? currentEl.dataset[value] : false\r\n\t\t\t}\r\n\r\n\r\n\t\t\tlet is_edit_mode = '' ? true : false;\r\n\t\t\tlet message_position = controls_data('messageposition') || 'top';\r\n\r\n\t\t\t\r\n\t\t\tlet message_successIcon = controls_data('successicon') || '';\r\n\t\t\tlet message_errorIcon = controls_data('erroricon') || '';\r\n\t\t\tlet message_editSwitch = controls_data('editswitchopen') === 'yes' ? true : false;\r\n\t\t\tlet message_proClass = controls_data('editswitchopen') === 'yes' ? 'mf_pro_activated' : '';\r\n\t\t\t\r\n\t\t\tlet is_dummy_markup = is_edit_mode && message_editSwitch ? true : false;\r\n\r\n\t\t\t\r\n\t\t\treturn html`\r\n\t\t\t\t<form\r\n\t\t\t\t\tclassName=\"metform-form-content\"\r\n\t\t\t\t\tref=${parent.formContainerRef}\r\n\t\t\t\t\tonSubmit=${ validation.handleSubmit( parent.handleFormSubmit ) }\r\n\t\t\t\t\r\n\t\t\t\t\t>\r\n\t\t\t\r\n\t\t\t\r\n\t\t\t\t\t${is_dummy_markup ? message_position === 'top' ?  props.ResponseDummyMarkup(message_successIcon, message_proClass) : '' : ''}\r\n\t\t\t\t\t${is_dummy_markup ? ' ' :  message_position === 'top' ? props.SubmitResponseMarkup`${parent}${state}${message_successIcon}${message_errorIcon}${message_proClass}` : ''}\r\n\r\n\t\t\t\t\t<!--------------------------------------------------------\r\n\t\t\t\t\t*** IMPORTANT \/ DANGEROUS ***\r\n\t\t\t\t\t${html``} must be used as in immediate child of \"metform-form-main-wrapper\"\r\n\t\t\t\t\tclass otherwise multistep form will not run at all\r\n\t\t\t\t\t---------------------------------------------------------->\r\n\r\n\t\t\t\t\t<div className=\"metform-form-main-wrapper\" key=${'hide-form-after-submit'} ref=${parent.formRef}>\r\n\t\t\t\t\t${html`\r\n\t\t\t\t\t\t\t\t<div data-elementor-type=\"wp-post\" key=\"2\" data-elementor-id=\"23691\" className=\"elementor elementor-23691\" data-elementor-post-type=\"metform-form\">\n\t\t\t\t\t\t<section className=\"elementor-section elementor-top-section elementor-element elementor-element-477805c elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"477805c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div className=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div className=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-00e94c5\" data-id=\"00e94c5\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div className=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section className=\"elementor-section elementor-inner-section elementor-element elementor-element-d2693af elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d2693af\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div className=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div className=\"elementor-column elementor-col-100 elementor-inner-column elementor-element elementor-element-ff58a6e\" data-id=\"ff58a6e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div className=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div className=\"elementor-element elementor-element-b104bf6 elementor-widget elementor-widget-mf-text\" data-id=\"b104bf6\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;mf-first-name&quot;}\" data-widget_type=\"mf-text.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div className=\"mf-input-wrapper\">\r\n\t\t\t\r\n\t\t\t<input\r\n\t\t\t\ttype=\"text\"\r\n\t\t\t\tclassName=\"mf-input mf-conditional-input\"\r\n\t\t\t\tid=\"mf-input-text-b104bf6\"\r\n\t\t\t\tname=\"mf-first-name\"\r\n\t\t\t\tplaceholder=\"${ parent.decodeEntities(`Your name here`) } \"\r\n\t\t\t\t\t\t\t\t\tonInput=${parent.handleChange}\r\n\t\t\t\t\tonBlur=${parent.handleChange}\r\n\t\t\t\t\taria-invalid=${validation.errors['mf-first-name'] ? 'true' : 'false'}\r\n\t\t\t\t\tref=${el =>{\r\n\t\t\t\t\t\t\t\t\t\t\t\tparent.activateValidation({\"message\":\"This field is required.\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":true,\"expression\":\"null\"}, el)\r\n\t\t\t\t\t}}\r\n\t\t\t\t\t\t\t\t\/>\r\n\r\n\t\t\t\t\t\t\t<${validation.ErrorMessage}\r\n\t\t\t\t\terrors=${validation.errors}\r\n\t\t\t\t\tname=\"mf-first-name\"\r\n\t\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\r\n\t\t\t\t\t\/>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div className=\"elementor-element elementor-element-bdccbcc elementor-widget elementor-widget-mf-email\" data-id=\"bdccbcc\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;mf-email&quot;}\" data-widget_type=\"mf-email.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div className=\"mf-input-wrapper\">\r\n\t\t\t\r\n\t\t\t<input \r\n\t\t\t\ttype=\"email\" \r\n\t\t\t\t \r\n\t\t\t\tdefaultValue=\"\" \r\n\t\t\t\tclassName=\"mf-input mf-conditional-input\" \r\n\t\t\t\tid=\"mf-input-email-bdccbcc\" \r\n\t\t\t\tname=\"mf-email\" \r\n\t\t\t\tplaceholder=\"${ parent.decodeEntities(`Add email`) } \" \r\n\t\t\t\t \r\n\t\t\t\tonBlur=${parent.handleChange} onFocus=${parent.handleChange} aria-invalid=${validation.errors['mf-email'] ? 'true' : 'false' } \r\n\t\t\t\tref=${el=> parent.activateValidation({\"message\":\"This field is required.\",\"emailMessage\":\"Please enter a valid Email address\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":true,\"expression\":\"null\"}, el)}\r\n\t\t\t\t\t\t\t\/>\r\n\r\n\t\t\t\t\t\t<${validation.ErrorMessage} \r\n\t\t\t\terrors=${validation.errors} \r\n\t\t\t\tname=\"mf-email\" \r\n\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\r\n\t\t\t\/>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div className=\"elementor-element elementor-element-c9b6106 elementor-widget elementor-widget-mf-text\" data-id=\"c9b6106\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;mf-subject&quot;}\" data-widget_type=\"mf-text.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div className=\"mf-input-wrapper\">\r\n\t\t\t\r\n\t\t\t<input\r\n\t\t\t\ttype=\"text\"\r\n\t\t\t\tclassName=\"mf-input mf-conditional-input\"\r\n\t\t\t\tid=\"mf-input-text-c9b6106\"\r\n\t\t\t\tname=\"mf-subject\"\r\n\t\t\t\tplaceholder=\"${ parent.decodeEntities(`Company`) } \"\r\n\t\t\t\t\t\t\t\t\tonInput=${parent.handleChange}\r\n\t\t\t\t\tonBlur=${parent.handleChange}\r\n\t\t\t\t\taria-invalid=${validation.errors['mf-subject'] ? 'true' : 'false'}\r\n\t\t\t\t\tref=${el =>{\r\n\t\t\t\t\t\t\t\t\t\t\t\tparent.activateValidation({\"message\":\"This field is required.\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":true,\"expression\":\"null\"}, el)\r\n\t\t\t\t\t}}\r\n\t\t\t\t\t\t\t\t\/>\r\n\r\n\t\t\t\t\t\t\t<${validation.ErrorMessage}\r\n\t\t\t\t\terrors=${validation.errors}\r\n\t\t\t\t\tname=\"mf-subject\"\r\n\t\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\r\n\t\t\t\t\t\/>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div className=\"elementor-element elementor-element-2d6695d elementor-widget elementor-widget-mf-telephone\" data-id=\"2d6695d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;mf-telephone&quot;}\" data-widget_type=\"mf-telephone.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div className=\"mf-input-wrapper\">\n\t\t\t\n\t\t\t<input\n\t\t\t\ttype=\"tel\"\n\t\t\t\tclassName=\"mf-input \"\n\t\t\t\tid=\"mf-input-telephone-2d6695d\" \n\t\t\t\tname=\"mf-telephone\"\n\t\t\t\tplaceholder=\"${ parent.decodeEntities(`Contact Number`) } \"\n\t\t\t\t\t\t\t\t\tonInput=${parent.handleChange}\n\t\t\t\t\taria-invalid=${validation.errors['mf-telephone'] ? 'true' : 'false'}\n\t\t\t\t\tref=${el => parent.activateValidation({\"message\":\"This field is required.\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":true,\"expression\":\"null\"}, el)}\n\t\t\t\t\t\t\t\t\/>\n\t\t\t\n\t\t\t\t\t\t\t<${validation.ErrorMessage}\n\t\t\t\t\terrors=${validation.errors}\n\t\t\t\t\tname=\"mf-telephone\"\n\t\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\n\t\t\t\t\t\/>\n\t\t\t\n\t\t\t\n\t\t<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div className=\"elementor-element elementor-element-ec8264c elementor-widget elementor-widget-mf-text\" data-id=\"ec8264c\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;mf_input_name&quot;:&quot;mf-text-message01&quot;}\" data-widget_type=\"mf-text.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\r\n\t\t<div className=\"mf-input-wrapper\">\r\n\t\t\t\r\n\t\t\t<input\r\n\t\t\t\ttype=\"text\"\r\n\t\t\t\tclassName=\"mf-input \"\r\n\t\t\t\tid=\"mf-input-text-ec8264c\"\r\n\t\t\t\tname=\"mf-text-message01\"\r\n\t\t\t\tplaceholder=\"${ parent.decodeEntities(`Message`) } \"\r\n\t\t\t\t\t\t\t\t\tonInput=${parent.handleChange}\r\n\t\t\t\t\tonBlur=${parent.handleChange}\r\n\t\t\t\t\taria-invalid=${validation.errors['mf-text-message01'] ? 'true' : 'false'}\r\n\t\t\t\t\tref=${el =>{\r\n\t\t\t\t\t\t\t\t\t\t\t\tparent.activateValidation({\"message\":\"This field is required.\",\"minLength\":1,\"maxLength\":\"\",\"type\":\"none\",\"required\":false,\"expression\":\"null\"}, el)\r\n\t\t\t\t\t}}\r\n\t\t\t\t\t\t\t\t\/>\r\n\r\n\t\t\t\t\t\t\t<${validation.ErrorMessage}\r\n\t\t\t\t\terrors=${validation.errors}\r\n\t\t\t\t\tname=\"mf-text-message01\"\r\n\t\t\t\t\tas=${html`<span className=\"mf-error-message\"><\/span>`}\r\n\t\t\t\t\t\/>\r\n\t\t\t\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div className=\"elementor-element elementor-element-e5e6be7 elementor-widget__width-auto elementor-widget elementor-widget-mf-button\" data-id=\"e5e6be7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"mf-button.default\">\n\t\t\t\t<div className=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div className=\"mf-btn-wraper mf-conditional-input\" data-mf-form-conditional-logic-requirement=\"\">\r\n\t\t\t\t\t\t\t<button type=\"submit\" className=\"metform-btn metform-submit-btn \" id=\"\">\r\n\t\t\t\t\t<span>${ parent.decodeEntities(`Send Message`) } <\/span>\r\n\t\t\t\t<\/button>\r\n\t\t\t        <\/div>\r\n        \t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t`}\r\n\t\t\t\t\t<\/div>\r\n\r\n\t\t\t\t\t${is_dummy_markup ? message_position === 'bottom' ? props.ResponseDummyMarkup(message_successIcon, message_proClass) : '' : ''}\r\n\t\t\t\t\t${is_dummy_markup ? ' ' : message_position === 'bottom' ? props.SubmitResponseMarkup`${parent}${state}${message_successIcon}${message_errorIcon}${message_proClass}` : ''}\r\n\t\t\t\t\r\n\t\t\t\t<\/form>\r\n\t\t\t`\r\n\t\t<\/script>\r\n\r\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t<\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a8423de elementor-widget elementor-widget-heading\" data-id=\"a8423de\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u0628\u064a\u0627\u0646\u0627\u062a\u0643 \u0622\u0645\u0646\u0629 \u0648\u0644\u0627 \u062a\u064f\u0633\u062a\u062e\u062f\u0645 \u0625\u0644\u0627 \u0644\u0644\u0623\u063a\u0631\u0627\u0636 \u0627\u0644\u0645\u0642\u0635\u0648\u062f\u0629. \u0646\u062d\u0646 \u0646\u0648\u0644\u064a \u0623\u0648\u0644\u0648\u064a\u0629 \u0644\u062e\u0635\u0648\u0635\u064a\u062a\u0643 \u0648\u0646\u062d\u0645\u064a \u0645\u0639\u0644\u0648\u0645\u0627\u062a\u0643.<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0df7c5e elementor-widget elementor-widget-heading\" data-id=\"0df7c5e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"understanding-master-data-management-mdm-in-retail\">\u0641\u0647\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (MDM) \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-3a276ca e-con-full e-flex e-con e-child\" data-id=\"3a276ca\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a90f7f0 elementor-widget elementor-widget-text-editor\" data-id=\"a90f7f0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">\u062a\u062a\u0645\u062d\u0648\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062d\u0648\u0644 \u062a\u062c\u0645\u064a\u0639 \u0648\u062a\u0646\u0638\u064a\u0645 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0627\u0644\u0645\u0647\u0645\u0629 \u0641\u064a \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a\u060c \u0645\u062b\u0644 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a. \u0648\u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646 \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0642\u0637\u0627\u0639 \u0645\u0639\u0642\u062f \u0644\u0644\u063a\u0627\u064a\u0629 \u0648\u064a\u0636\u0645 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0646\u0642\u0627\u0637 \u0627\u0644\u062a\u0641\u0627\u0639\u0644\u060c \u0641\u0625\u0646\u0647 \u064a\u062a\u0637\u0644\u0628 \u062a\u0643\u0627\u0645\u0644\u064b\u0627 \u0648\u0645\u0632\u0627\u0645\u0646\u0629 \u0645\u062b\u0627\u0644\u064a\u064a\u0646 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0648\u062a\u062a\u064a\u062d \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (MDM) \u0627\u0644\u0633\u0644\u064a\u0645\u0629 \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062a\u0642\u062f\u064a\u0645 \u0628\u064a\u0627\u0646\u0627\u062a \u0635\u062d\u064a\u062d\u0629 \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0631\u0624\u064a\u0629 \u062d\u0648\u0644 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f\u060c \u0648\u062a\u0648\u0641\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u062d\u0633\u0651\u0646\u0629.\u00a0 <\/span>\u064a\u062a\u0639\u0627\u0645\u0644 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0645\u0639 \u0623\u0646\u0648\u0627\u0639 \u0645\u062a\u0639\u062f\u062f\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0645\u062b\u0644:<\/p><p><strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c:<\/strong> \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0631\u0642\u0645 \u0627\u0644\u0645\u0646\u062a\u062c (SKU)\u060c \u0648\u0627\u0644\u0623\u0648\u0635\u0627\u0641\u060c \u0648\u0627\u0644\u0641\u0626\u0627\u062a\u060c \u0648\u0627\u0644\u0633\u0639\u0631\u060c \u0648\u0627\u0644\u062e\u0635\u0627\u0626\u0635.<\/p><p><strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u062e\u0635\u064a\u0635\u060c \u0648\u0633\u062c\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a\u060c \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u062a\u0641\u0627\u0639\u0644.<\/p><p><strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u0631\u062f:<\/strong> \u0627\u062a\u0641\u0627\u0642\u064a\u0627\u062a \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646\u060c \u0648\u0633\u062c\u0644 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644\u060c \u0648\u0633\u062c\u0644 \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a.<\/p><p><strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a:<\/strong> \u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639\u060c \u0648\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0625\u0631\u062c\u0627\u0639\/\u0627\u0644\u0627\u0633\u062a\u0628\u062f\u0627\u0644.<\/p><p><strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646:<\/strong> \u0643\u0645\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a\u060c \u0648\u062f\u0648\u0631\u0627\u062a \u062a\u062c\u062f\u064a\u062f \u0627\u0644\u0645\u062e\u0632\u0648\u0646.<\/p><p>\u0623\u062f\u0649 \u0627\u0644\u062a\u0628\u0646\u064a \u0627\u0644\u0633\u0631\u064a\u0639 \u0644\u0646\u0645\u0648\u0630\u062c \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u0648\u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0645\u062f\u0639\u0648\u0645 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0625\u0644\u0649 \u062a\u0633\u0631\u064a\u0639 \u0627\u0644\u062d\u0627\u062c\u0629 \u0625\u0644\u0649 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0645\u0646\u0638\u0645\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (MDM). \u0641\u0641\u064a \u063a\u064a\u0627\u0628 \u0627\u0644\u062d\u0648\u0643\u0645\u0629\u060c \u0642\u062f \u062a\u0624\u062f\u064a \u0627\u0644\u062a\u0628\u0627\u064a\u0646\u0627\u062a \u0641\u064a \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u062e\u0633\u0627\u0631\u0629 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0648\u0642\u0635\u0648\u0631 \u0641\u064a \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629. <span data-teams=\"true\">\u0647\u0646\u0627\u0643 \u0628\u0639\u0636 <a href=\"https:\/\/www.verdantis.com\/master-data-management-strategies\/\">\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u064a \u064a\u0645\u0643\u0646 \u0644\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u062a\u0628\u0646\u064a\u0647\u0627<\/a> \u0628\u0634\u0623\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062a\u0639\u062f\u062f \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a (MDM) \u0627\u0644\u062e\u0627\u0635 \u0628\u0647\u0645.<\/span><\/p><p>\u064a\u0633\u0647\u0645 \u0627\u0644\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0641\u0639\u0627\u0644 \u0644\u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 (MDM) \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u064a:<\/p><p>1. \u0627\u0644\u0645\u0632\u0627\u0645\u0646\u0629 \u0627\u0644\u0641\u0648\u0631\u064a\u0629 \u0644\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0639\u062f\u0629 \u0642\u0646\u0648\u0627\u062a.<\/p><p>2. \u0633\u0647\u0648\u0644\u0629 \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0623\u0646\u0638\u0645\u0629 \u062a\u062e\u0637\u064a\u0637 \u0645\u0648\u0627\u0631\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a (ERP) \u0648\u0625\u062f\u0627\u0631\u0629 \u0639\u0644\u0627\u0642\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 (CRM) \u0648\u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 (POS).<\/p><p>3. \u062a\u062d\u0633\u064a\u0646 \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0648\u0625\u062b\u0631\u0627\u0621 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/p><p>4. \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0648\u062a\u0634\u0631\u064a\u0639\u0627\u062a \u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p><p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0648\u062d\u064a\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0629 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u060c \u0648\u0627\u0644\u062d\u062f \u0645\u0646 \u0627\u0644\u0623\u062e\u0637\u0627\u0621\u060c \u0648\u062a\u0648\u0641\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u0639\u0645\u0644\u0627\u0621 \u0645\u0648\u062d\u062f\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0631\u0642\u0645\u064a\u0629 \u0648\u0627\u0644\u0648\u0627\u0642\u0639\u064a\u0629.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-4e85e68 e-con-full e-flex e-con e-child\" data-id=\"4e85e68\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2f4e293 elementor-widget elementor-widget-image\" data-id=\"2f4e293\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2025\/04\/MDM-in-Retail.png\" class=\"attachment-large size-large wp-image-30361\" alt=\"\u062a\u064f\u0638\u0647\u0631 \u0647\u0630\u0647 \u0627\u0644\u0631\u0633\u0648\u0645 \u0627\u0644\u0628\u064a\u0627\u0646\u064a\u0629 \u062e\u0645\u0633\u0629 \u0645\u062c\u0627\u0644\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 (MDM): \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0627\u0644\u0639\u0645\u064a\u0644\u060c \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u060c \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a. \u0648\u062a\u0633\u0644\u0637 \u0627\u0644\u0636\u0648\u0621 \u0639\u0644\u0649 \u0627\u0644\u0633\u0645\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u062b\u0644 \u0631\u0645\u0648\u0632 SKU\u060c \u0648\u0633\u062c\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a\u060c \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644\u060c \u0648\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0648\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629. \u0643\u0645\u0627 \u062a\u0648\u0636\u062d \u0643\u064a\u0641 \u062a\u062f\u0639\u0645 \u0645\u062c\u0645\u0648\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0631\u0627\u0628\u0637\u0629 \u0647\u0630\u0647 \u0643\u0641\u0627\u0621\u0629 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062a\u062c\u0632\u0626\u0629.\" srcset=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2025\/04\/MDM-in-Retail.png 1024w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2025\/04\/MDM-in-Retail-300x225.png 300w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2025\/04\/MDM-in-Retail-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cccadf8 elementor-widget elementor-widget-heading\" data-id=\"cccadf8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"why-master-data-management-matters-for-retail\">\u0644\u0645\u0627\u0630\u0627 \u062a\u064f\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0623\u0645\u0631\u064b\u0627 \u0645\u0647\u0645\u064b\u0627 \u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe809d8 elementor-widget elementor-widget-text-editor\" data-id=\"fe809d8\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">\u062a\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (MDM) \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u0644\u0623\u0646\u0647\u0627 \u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0639\u0644\u0649 \u0636\u0645\u0627\u0646 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0648\u0627\u0644\u062f\u0642\u0629 \u0648\u0627\u0644\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0644\u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629. \u062a\u062a\u0639\u0627\u0645\u0644 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0645\u0639 \u0628\u064a\u0626\u0629 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u062d\u064a\u062b \u062a\u0623\u062a\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062a\u0646\u0648\u0639\u0629\u060c \u0645\u062b\u0644 \u0645\u0648\u0627\u0642\u0639 \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0628\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0627\u0644\u062a\u0627\u0628\u0639\u0629 \u0644\u0623\u0637\u0631\u0627\u0641 \u062b\u0627\u0644\u062b\u0629. \u0648\u0628\u062f\u0648\u0646 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0641\u0639\u0627\u0644\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (MDM)\u060c \u062a\u0648\u0627\u062c\u0647 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0634\u0643\u0644\u0627\u062a\u060c \u0645\u062b\u0644 \u0627\u0646\u0639\u0632\u0627\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0639\u062f\u0645 \u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0648\u0642\u0644\u0629 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0648\u0645\u062e\u0627\u0637\u0631 \u0639\u062f\u0645 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644.<\/span><\/p><p>\u0625\u0644\u064a\u0643\u0645 \u0643\u064a\u0641 \u064a\u064f\u0639\u062f \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 (MDM) \u0639\u0646\u0635\u0631\u0627\u064b \u0623\u0633\u0627\u0633\u064a\u0627\u064b \u0644\u0646\u062c\u0627\u062d \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629:<\/p><p><strong>\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629<\/strong><\/p><ul><li><p>\u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u0649 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0631\u0628\u0629 \u0645\u0648\u062d\u062f\u0629 \u0639\u0628\u0631 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u062a\u0637\u0628\u064a\u0642\u0627\u062a \u0627\u0644\u0647\u0648\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 \u0648\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0641\u0639\u0644\u064a\u0629\u060c \u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0645\u062b\u0644 \u00ab\u0623\u0645\u0627\u0632\u0648\u0646\u00bb \u0648\u00ab\u0648\u0648\u0644\u0645\u0627\u0631\u062a\u00bb.<\/p><\/li><li><p>\u064a\u0636\u0645\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (MDM) \u0627\u062a\u0633\u0627\u0642 \u062a\u0641\u0627\u0635\u064a\u0644 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0628\u064a\u0639\u060c \u0645\u0645\u0627 \u064a\u0645\u0646\u0639 \u062d\u062f\u0648\u062b \u0627\u0631\u062a\u0628\u0627\u0643 \u0644\u062f\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u062e\u0644\u064a\u0647\u0645 \u0639\u0646 \u0633\u0644\u0627\u0644 \u0627\u0644\u062a\u0633\u0648\u0642.<\/p><\/li><\/ul><p><strong>\u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u062e\u0635\u064a\u0635<\/strong><\/p><ul><li><p>\u064a\u062a\u0648\u0642\u0639 \u0627\u0644\u0645\u062a\u0633\u0648\u0642\u0648\u0646 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0627\u0642\u062a\u0631\u0627\u062d\u0627\u062a \u0645\u062e\u0635\u0635\u0629 \u0648\u0639\u0631\u0648\u0636 \u0645\u0648\u062c\u0647\u0629 \u0648\u062a\u0641\u0627\u0639\u0644 \u0633\u0644\u0633 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644.<\/p><\/li><li><p>\u062a\u0633\u0627\u0639\u062f \u00ab\u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0645\u0648\u062d\u062f\u0629 \u0644\u0644\u0639\u0645\u064a\u0644\u00bb \u0639\u0628\u0631 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (MDM) \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0639\u0644\u0649 \u0645\u0631\u0627\u0642\u0628\u0629 \u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621 \u0648\u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062a\u0641\u0627\u0639\u0644\u0627\u062a\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u062a\u064a\u062d \u0644\u0647\u0645 \u0625\u0637\u0644\u0627\u0642 \u062d\u0645\u0644\u0627\u062a \u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0645\u062e\u0635\u0635\u0629 \u0644\u0644\u063a\u0627\u064a\u0629.<\/p><\/li><\/ul><p><strong>\u062a\u062d\u0633\u064a\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f<\/strong><\/p><ul><li><p>\u062a\u062a\u064a\u062d \u062f\u0642\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u062a\u062d\u0633\u064a\u0646 \u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u0637\u0644\u0628 \u0648\u062a\u062d\u0633\u064a\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646.<\/p><\/li><li><p>\u062a\u0633\u0627\u0639\u062f \u0627\u0644\u0645\u0632\u0627\u0645\u0646\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0639\u0644\u0649 \u062a\u062c\u0646\u0628 \u0646\u0641\u0627\u062f \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0648\u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0627\u0644\u062a\u062e\u0632\u064a\u0646\u060c \u0648\u0623\u0648\u062c\u0647 \u0627\u0644\u0642\u0635\u0648\u0631 \u0641\u064a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629.<\/p><\/li><\/ul><p><strong>\u0627\u0644\u0642\u0636\u0627\u0621 \u0639\u0644\u0649 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0648\u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0641\u064a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/strong><\/p><ul><li><p>\u062a\u0624\u062f\u064a \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0632\u0627\u0626\u062f\u0629 \u0639\u0646 \u0627\u0644\u062d\u0627\u062c\u0629 \u0648\u0627\u0644\u0642\u062f\u064a\u0645\u0629 \u0625\u0644\u0649 \u0639\u062f\u0645 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629\u060c \u0648\u062a\u062d\u062f\u064a\u062f \u0623\u0633\u0639\u0627\u0631 \u063a\u064a\u0631 \u0635\u062d\u064a\u062d\u0629 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u0648\u0642\u0648\u0639 \u0623\u062e\u0637\u0627\u0621 \u0641\u064a \u0627\u0644\u0637\u0644\u0628\u0627\u062a.<\/p><\/li><li><p>\u064a\u0639\u0645\u0644 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (MDM) \u0639\u0644\u0649 \u062a\u0648\u062d\u064a\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0646\u0642\u064a\u062d\u0647\u0627\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0648\u064a\u0636\u0645\u0646 \u062f\u0642\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u0649 \u0627\u0644\u0645\u0624\u0633\u0633\u0629 \u0628\u0623\u0643\u0645\u0644\u0647\u0627.<\/p><\/li><\/ul><p><strong>\u062f\u0639\u0645 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0648\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629<\/strong><\/p><ul><li><p>\u064a\u062c\u0628 \u0639\u0644\u0649 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0645\u062e\u062a\u0644\u0641 \u0642\u0648\u0627\u0646\u064a\u0646 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0645\u062b\u0644 \u0627\u0644\u0644\u0627\u0626\u062d\u0629 \u0627\u0644\u0639\u0627\u0645\u0629 \u0644\u062d\u0645\u0627\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (GDPR) \u0648\u0642\u0627\u0646\u0648\u0646 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643 \u0641\u064a \u0643\u0627\u0644\u064a\u0641\u0648\u0631\u0646\u064a\u0627 (CCPA) \u0648\u0645\u0639\u064a\u0627\u0631 \u0623\u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0637\u0627\u0642\u0627\u062a \u0627\u0644\u062f\u0641\u0639 (PCI DSS)\u060c \u0641\u0636\u0644\u0627\u064b \u0639\u0646 \u0627\u0644\u0644\u0648\u0627\u0626\u062d \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0642\u0637\u0627\u0639\u0627\u062a\u0647\u0645.<\/p><\/li><li><p>\u064a\u0648\u0641\u0631 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (MDM) \u0625\u0637\u0627\u0631\u064b\u0627 \u0644\u0644\u062d\u0648\u0643\u0645\u0629 \u064a\u0636\u0645\u0646 \u062f\u0642\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0642\u0627\u0628\u0644\u064a\u062a\u0647\u0627 \u0644\u0644\u062a\u062f\u0642\u064a\u0642 \u0648\u0623\u0645\u0646\u0647\u0627\u060c \u0648\u0630\u0644\u0643 \u0644\u062a\u0644\u0628\u064a\u0629 \u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644.<\/p><\/li><\/ul><p><strong>\u062a\u0633\u0647\u064a\u0644 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a<\/strong><\/p><ul><li><p>\u064a\u062a\u0648\u0642\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0627\u0646\u062a\u0642\u0627\u0644\u0627\u064b \u0633\u0644\u0633\u0627\u064b \u0628\u064a\u0646 \u0627\u0644\u062a\u0633\u0648\u0642 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u0642 \u0639\u0628\u0631 \u0627\u0644\u0647\u0627\u062a\u0641 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u060c \u0648\u0627\u0644\u062a\u0633\u0648\u0642 \u062f\u0627\u062e\u0644 \u0627\u0644\u0645\u062a\u0627\u062c\u0631.<\/p><\/li><li><p><span class=\"Editor_t__not_edited_long__JuNNx\">MDM <\/span><span class=\"Editor_t__added__LtuNJ\">\u064a\u0648\u0641\u0631<\/span><span class=\"Editor_t__not_edited_long__JuNNx\">\u00a0\u0645\u0635\u062f\u0631 \u0645\u0648\u062b\u0648\u0642 \u0648\u0627\u062d\u062f \u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u062a\u0648\u0641\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u0633\u0639\u0631<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u060c \u0648\u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629\u060c\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u062a\u0648\u0641\u064a\u0631<\/span><span class=\"Editor_t__not_edited_long__JuNNx\"><span class=\"Editor_t__not_edited_long__JuNNx\"><span class=\"Editor_t__not_edited_long__JuNNx\"> \u062a\u062c\u0627\u0631\u0628 \u0645\u062a\u0633\u0642\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/span><\/span><\/span><\/p><\/li><\/ul><p><strong>\u062a\u0639\u0632\u064a\u0632 \u062f\u0648\u0631 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0645\u0646 \u0623\u062c\u0644 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0641\u0636\u0644<\/strong><\/p><ul><li><p><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/span><span class=\"Editor_t__not_edited_long__JuNNx\">\u00a0\u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0648\u0627\u0644\u0646\u0645\u0627\u0630\u062c \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u062d\u0627\u062c\u0629<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0\u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0638\u064a\u0641\u0629 \u0648\u0645\u0646\u0638\u0645\u0629\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0625\u0644\u0649<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u062a\u0648\u0641\u064a\u0631\u00a0<\/span><span class=\"Editor_t__not_edited__WuRP8\"><span class=\"Editor_t__not_edited__WuRP8\">\u0631\u0624\u0649 \u062f\u0642\u064a\u0642\u0629.<\/span><\/span><\/p><\/li><li><p>MDM\u00a0<span class=\"Editor_t__added__LtuNJ\">\u064a\u062d\u0633\u0651\u0646<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0\u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u0633\u0645\u0627\u062d \u0628\u0640<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0645\u0646 \u0623\u062c\u0644<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u062a\u0645 \u062a\u062d\u0633\u064a\u0646\u0647\u00a0<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a-<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649<\/span><span class=\"Editor_t__not_edited_long__JuNNx\"><span class=\"Editor_t__not_edited_long__JuNNx\">\u00a0\u062a\u0648\u0642\u0639 \u0627\u0644\u0637\u0644\u0628\u060c \u0648\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0643\u0634\u0641 \u062d\u0627\u0644\u0627\u062a \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0644.<\/span><\/span><\/p><\/li><\/ul><p><strong><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u062a\u062d\u0633\u064a\u0646<\/span><span class=\"Editor_t__not_edited_long__JuNNx\"><span class=\"Editor_t__not_edited_long__JuNNx\">\u00a0\u062d\u0648\u0643\u0645\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646<\/span><\/span><\/strong><\/p><ul><li><p>\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u00a0<span class=\"Editor_t__added__LtuNJ\">\u0644\u062f\u064a<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u0627\u0644\u0645\u0648\u0631\u062f\u0648\u0646 \u0648\u0627\u0644\u0628\u0627\u0626\u0639\u0648\u0646\u060c\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0625\u0630\u0646<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u062f\u0642\u064a\u0642<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0647\u0648<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u062d\u0631\u062c\u0629\u00a0<\/span><span class=\"Editor_t__not_edited_long__JuNNx\"><span class=\"Editor_t__not_edited_long__JuNNx\">\u0645\u0646 \u0623\u062c\u0644 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a.<\/span><\/span><\/p><\/li><li><p>MDM\u00a0<span class=\"Editor_t__added__LtuNJ\">\u064a\u064f\u062f\u0645\u062c<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0\u0627\u0644\u0628\u0627\u0626\u0639\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/span><span class=\"Editor_t__not_edited_long__JuNNx\">\u060c \u0648\u0634\u0631\u0648\u0637 \u0627\u0644\u0639\u0642\u0648\u062f\u060c \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644\u060c\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u062a\u0639\u0632\u064a\u0632<\/span><span class=\"Editor_t__not_edited_long__JuNNx\"><span class=\"Editor_t__not_edited_long__JuNNx\">\u00a0\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0645\u0648\u062b\u0648\u0642\u064a\u0629 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f.<\/span><\/span><\/p><\/li><\/ul><p><strong><span class=\"Editor_t__added__LtuNJ\">\u0623\u0633\u0631\u0639<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0\u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u0628\u0631\u0627\u0645\u062c<\/span><\/strong><\/p><ul><li><p>\u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c\u00a0<span class=\"Editor_t__not_edited__WuRP8\">\u062a\u062c\u0627\u0631\u0628 \u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span><span class=\"Editor_t__added__LtuNJ\">\u00a0\u0645\u062f\u0639\u0648\u0645 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a<\/span><span class=\"Editor_t__not_edited_long__JuNNx\">\u060c \u0648\u062d\u0644\u0648\u0644 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0627\u0644\u0622\u0644\u064a\u0629\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u0627\u0639\u062a\u0645\u0627\u062f<\/span><span class=\"Editor_t__not_edited_long__JuNNx\"><span class=\"Editor_t__not_edited_long__JuNNx\">\u00a0\u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629.<\/span><\/span><\/p><\/li><li><p>MDM\u00a0<span class=\"Editor_t__added__LtuNJ\">\u064a\u0642\u062f\u0645<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0\u0628\u0627\u0639\u062a\u0628\u0627\u0631 \u0623\u0646\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u0645\u0624\u0633\u0633\u0629<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0\u0645\u0646 \u0623\u062c\u0644 \u0627\u0644\u062a\u062d\u0648\u0644 \u0627\u0644\u0631\u0642\u0645\u064a\u060c\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0636\u0645\u0627\u0646<\/span><span class=\"Editor_t__not_edited_long__JuNNx\">\u00a0\u0633\u0644\u0627\u0645\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0645\u0648\u062b\u0648\u0642\u064a\u062a\u0647\u0627 \u0641\u064a \u062c\u0645\u064a\u0639 \u0627\u0644\u0645\u062c\u0627\u0644\u0627\u062a\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u0628\u0631\u0627\u0645\u062c<\/span><span class=\"Editor_t__not_edited__WuRP8\"><span class=\"Editor_t__not_edited__WuRP8\">.<\/span><\/span><\/p><\/li><\/ul><p><span data-teams=\"true\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0637\u0628\u064a\u0642 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0642\u0648\u064a \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0646\u0642\u0644\u0629 (MDM)\u060c \u064a\u0645\u0643\u0646 \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062a\u063a\u0644\u0628 \u0639\u0644\u0649 \u062a\u062d\u062f\u064a\u0627\u062a \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629\u060c \u0648\u062a\u0648\u0641\u064a\u0631 \u062a\u062c\u0627\u0631\u0628 \u062a\u0633\u0648\u0642 \u0645\u062e\u0635\u0635\u0629 \u0648\u0633\u0644\u0633\u0629. \u0648\u064a\u0646\u062a\u062c \u0639\u0646 \u0630\u0644\u0643 \u0632\u064a\u0627\u062f\u0629 \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u0627\u0631\u062a\u0641\u0627\u0639 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a\u060c \u0648\u0627\u0643\u062a\u0633\u0627\u0628 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646 \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0633\u0631\u064a\u0639 \u0627\u0644\u062a\u0637\u0648\u0631.\u00a0<\/span><\/p><p>\u064a\u0636\u0645\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a (MDM) \u0627\u0644\u0630\u064a \u062a\u0645 \u062a\u062e\u0637\u064a\u0637\u0647 \u062c\u064a\u062f\u064b\u0627 \u062f\u0642\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u062a\u0633\u0627\u0642\u0647\u0627 \u0648\u062a\u0648\u0627\u0641\u0631\u0647\u0627\u060c \u0648\u064a\u0645\u0646\u0639 \u062d\u0627\u0644\u0627\u062a \u0639\u062f\u0645 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0632\u0627\u0626\u062f\u0629 \u0623\u0648 \u063a\u064a\u0631 \u0627\u0644\u0645\u0643\u062a\u0645\u0644\u0629. \u0648\u0647\u0630\u0627 \u064a\u062a\u064a\u062d \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0645\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0641\u064a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0648\u062a\u0648\u0641\u064a\u0631 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641.<\/p><p>\u0628\u0627\u0644\u0625\u0636\u0627\u0641\u0629 \u0625\u0644\u0649 \u0630\u0644\u0643\u060c \u064a\u062a\u064a\u062d \u062d\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0646\u0642\u0644 (MDM) \u0627\u0644\u0642\u0648\u064a \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0641\u0647\u0645 \u0639\u0645\u0644\u0627\u0626\u0647\u0645 \u0645\u0646 \u0645\u0646\u0638\u0648\u0631 \u0634\u0627\u0645\u0644\u060c \u0645\u0645\u0627 \u064a\u0633\u0647\u0644 \u062a\u0648\u0641\u064a\u0631 \u062a\u062c\u0631\u0628\u0629 \u062a\u0633\u0648\u0642 \u0634\u062e\u0635\u064a\u0629 \u0648\u0633\u0644\u0633\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0627\u0644\u062a\u0642\u0644\u064a\u062f\u064a\u0629 \u0639\u0644\u0649 \u062d\u062f \u0633\u0648\u0627\u0621. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0645\u062a\u0644\u0627\u0643 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646\u0638\u0645\u0629 \u0648\u0646\u0642\u064a\u0629\u060c \u064a\u062a\u0645\u0643\u0646 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0645\u0646 \u062a\u0646\u0641\u064a\u0630 \u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u0648\u062c\u0647\u0629\u060c \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u0648\u0635\u064a\u0627\u062a \u0645\u062e\u0635\u0635\u0629\u060c \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0628\u0631\u0627\u0645\u062c \u0627\u0644\u0648\u0644\u0627\u0621 \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<\/p><p>\u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a\u060c \u064a\u062a\u0645 \u062a\u0632\u0648\u064a\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u062a\u062c\u0627\u0631\u0628 \u0645\u062e\u0635\u0635\u0629 \u062a\u062a\u0648\u0627\u0641\u0642 \u0645\u0639 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a\u0647\u0645 \u0648\u062a\u0648\u0642\u0639\u0627\u062a\u0647\u0645\u060c \u0645\u0645\u0627 \u064a\u0624\u062f\u064a \u0625\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0648\u0644\u0627\u0626\u0647\u0645 \u0644\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0648\u064a\u062d\u0641\u0632\u0647\u0645 \u0639\u0644\u0649 \u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0634\u0631\u0627\u0621. \u0648\u0647\u0630\u0627 \u0644\u0627 \u064a\u0642\u062a\u0635\u0631 \u0639\u0644\u0649 \u062a\u0639\u0632\u064a\u0632 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0641\u062d\u0633\u0628\u060c \u0628\u0644 \u064a\u0624\u062f\u064a \u0623\u064a\u0636\u064b\u0627 \u0625\u0644\u0649 \u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0625\u064a\u0631\u0627\u062f\u0627\u062a \u0648\u0632\u064a\u0627\u062f\u0629 \u0627\u0644\u0642\u064a\u0645\u0629 \u0627\u0644\u062f\u0627\u0626\u0645\u0629 \u0644\u0644\u0639\u0645\u064a\u0644.<\/p><p>\u0641\u064a \u0638\u0644 \u062a\u0637\u0648\u0631 \u0639\u0627\u062f\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u062a\u064a \u062a\u0634\u0647\u062f \u062a\u063a\u064a\u0631\u0627\u062a \u0633\u0631\u064a\u0639\u0629 \u0648\u062a\u0632\u062e\u0631 \u0628\u0627\u0644\u062a\u0643\u0646\u0648\u0644\u0648\u062c\u064a\u0627\u060c \u062a\u064f\u0639\u062f \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 (MDM) \u0627\u0644\u0642\u0648\u064a\u0629 \u0639\u0627\u0645\u0644\u0627\u064b \u0645\u0645\u064a\u0632\u0627\u064b. \u0648\u062a\u062a\u0645\u062a\u0639 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u062a\u0641\u064a\u062f \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u0644\u0645\u0631\u0643\u0632\u064a\u0629 \u0628\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u062a\u062c\u0627\u0631\u064a\u0629 \u062a\u0633\u062a\u0646\u062f \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0628\u0633\u0631\u0639\u0629 \u0644\u0644\u062a\u063a\u064a\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u0627\u0643\u062a\u0633\u0627\u0628 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0628\u064a\u0626\u0629 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0631\u0642\u0645\u0646\u0629 \u0648\u062a\u0633\u062a\u0646\u062f \u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f \u0625\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3b935ed elementor-widget elementor-widget-heading\" data-id=\"3b935ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<span class=\"elementor-heading-title elementor-size-default\">\u062a\u062d\u0638\u0649 \u0628\u062b\u0642\u0629 \u0631\u0648\u0627\u062f \u0627\u0644\u0635\u0646\u0627\u0639\u0629 \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 \u0627\u0644\u0639\u0627\u0644\u0645<\/span>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-33ff811 elementor-widget elementor-widget-image-carousel\" data-id=\"33ff811\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;slides_to_show&quot;:&quot;4&quot;,&quot;navigation&quot;:&quot;none&quot;,&quot;lazyload&quot;:&quot;yes&quot;,&quot;autoplay_speed&quot;:100,&quot;speed&quot;:5000,&quot;image_spacing_custom&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:50,&quot;sizes&quot;:[]},&quot;slides_to_show_tablet&quot;:&quot;4&quot;,&quot;slides_to_show_mobile&quot;:&quot;3&quot;,&quot;image_spacing_custom_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:15,&quot;sizes&quot;:[]},&quot;autoplay&quot;:&quot;yes&quot;,&quot;pause_on_hover&quot;:&quot;yes&quot;,&quot;pause_on_interaction&quot;:&quot;yes&quot;,&quot;infinite&quot;:&quot;yes&quot;,&quot;image_spacing_custom_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:&quot;&quot;,&quot;sizes&quot;:[]}}\" data-widget_type=\"image-carousel.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-image-carousel-wrapper swiper\" role=\"region\" aria-roledescription=\"carousel\" aria-label=\"\u0639\u0631\u0636 \u0627\u0644\u0635\u0648\u0631 \u0627\u0644\u0645\u062a\u062a\u0627\u0628\u0639\" dir=\"ltr\">\n\t\t\t<div class=\"elementor-image-carousel swiper-wrapper\" aria-live=\"off\">\n\t\t\t\t\t\t\t\t<div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"1 \u0645\u0646 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/1.webp\" alt=\"1\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"2 \u0645\u0646 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/2.webp\" alt=\"2\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"3 \u0645\u0646 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/3.webp\" alt=\"3\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"4 \u0645\u0646 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/4-1.webp\" alt=\"4-1\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"5 \u0645\u0646 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/5.webp\" alt=\"5\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div><div class=\"swiper-slide\" role=\"group\" aria-roledescription=\"slide\" aria-label=\"6 \u0645\u0646 6\"><figure class=\"swiper-slide-inner\"><img class=\"swiper-slide-image swiper-lazy\" data-src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2024\/10\/6.webp\" alt=\"6\" \/><div class=\"swiper-lazy-preloader\"><\/div><\/figure><\/div>\t\t\t<\/div>\n\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78e27f3 elementor-widget elementor-widget-heading\" data-id=\"78e27f3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"key-strategies-for-master-data-management-in-retail\">\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a89c95 elementor-widget elementor-widget-text-editor\" data-id=\"7a89c95\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>\u062a\u0648\u062d\u064a\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0648\u062d\u064a\u062f \u0645\u0639\u0627\u064a\u064a\u0631\u0647\u0627<br \/><\/strong><\/p><ul><li><p>\u064a\u062a\u0639\u064a\u0646 \u0639\u0644\u0649 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0645\u0639\u0627\u0644\u062c\u0629 \u0643\u0645\u064a\u0627\u062a \u0647\u0627\u0626\u0644\u0629 \u0645\u0646 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0648\u0627\u0631\u062f\u0629 \u0645\u0646 \u0645\u0635\u0627\u062f\u0631 \u0645\u062e\u062a\u0644\u0641\u0629\u060c \u0628\u0645\u0627 \u0641\u064a \u0630\u0644\u0643 \u0627\u0644\u0645\u0648\u0631\u062f\u0648\u0646 \u0648\u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0623\u062c\u0647\u0632\u0629 \u0646\u0642\u0627\u0637 \u0627\u0644\u0628\u064a\u0639 (POS) \u0648\u0627\u0644\u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a.<\/p><\/li><li><p>\u062a\u0639\u0645\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 (MDM) \u0627\u0644\u062a\u064a \u062a\u0645 \u0648\u0636\u0639\u0647\u0627 \u0628\u0634\u0643\u0644 \u0633\u0644\u064a\u0645 \u0639\u0644\u0649 \u062a\u0648\u062d\u064a\u062f \u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0641\u0631\u0642\u0629 \u0648\u0645\u0648\u0627\u0621\u0645\u0629 \u0627\u0644\u062e\u0635\u0627\u0626\u0635 \u0645\u062b\u0644 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u0631\u0645\u0648\u0632 SKU\u060c \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631\u060c \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p><\/li><\/ul><p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:6285,&quot;end&quot;:8418},&quot;regular_list_item&quot;,{&quot;start&quot;:6661,&quot;end&quot;:7001}]\"><strong>\u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0645\u0648\u062d\u062f\u0629 \u0644\u0644\u0639\u0645\u064a\u0644 (SCV)<\/strong><\/p><ul><li><p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:6285,&quot;end&quot;:8418},&quot;regular_list_item&quot;,{&quot;start&quot;:6661,&quot;end&quot;:7001},&quot;list&quot;,{&quot;spread&quot;:false,&quot;start&quot;:6698,&quot;end&quot;:7001},&quot;regular_list_item&quot;,{&quot;start&quot;:6698,&quot;end&quot;:6845}]\">\u064a\u062a\u064a\u062d \u0648\u062c\u0648\u062f \u0645\u0644\u0641 \u062a\u0639\u0631\u064a\u0641\u064a \u0645\u0648\u062d\u062f \u0644\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0628\u0631 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0625\u0645\u0643\u0627\u0646\u064a\u0629 \u062a\u0646\u0641\u064a\u0630 \u062d\u0645\u0644\u0627\u062a \u062a\u0633\u0648\u064a\u0642\u064a\u0629 \u0645\u062e\u0635\u0635\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u062e\u062f\u0645\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0639\u0645\u0644\u064a\u0629 \u062a\u0642\u0633\u064a\u0645 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0625\u0644\u0649 \u0634\u0631\u0627\u0626\u062d.<\/p><\/li><li><p><span class=\"Editor_t__added__LtuNJ\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (<\/span><span class=\"Editor_t__not_edited__WuRP8\">MDM<\/span><span class=\"Editor_t__added__LtuNJ\">)<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u064a\u064f\u062f\u0645\u062c<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0\u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0646\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u062a\u0633\u0648\u0642<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u062a\u0627\u0631\u064a\u062e<\/span><span class=\"Editor_t__not_edited__WuRP8\">,\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u0648\u0644\u0627\u0621<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u0628\u0631\u0627\u0645\u062c<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u060c \u0648\u0633\u0627\u0626\u0644 \u0627\u0644\u062a\u0648\u0627\u0635\u0644 \u0627\u0644\u0627\u062c\u062a\u0645\u0627\u0639\u064a\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u0627\u0633\u062a\u062e\u062f\u0627\u0645<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u060c \u0648\u0627\u0644\u0632\u064a\u0627\u0631\u0627\u062a \u0625\u0644\u0649 \u0627\u0644\u0645\u062a\u0627\u062c\u0631<\/span><span class=\"Editor_t__added__LtuNJ\">,<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0648\u0628\u0630\u0644\u0643<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u0639\u0637\u0627\u0621<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0\u0623\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0643\u0627\u0645\u0644\u00a0<\/span><span class=\"Editor_t__not_edited_long__JuNNx\"><span class=\"Editor_t__not_edited_long__JuNNx\">\u0646\u0638\u0631\u0629 \u0634\u0627\u0645\u0644\u0629 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/span><\/span><\/p><\/li><\/ul><p><strong>\u0625\u062f\u0627\u0631\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (PIM)<br \/><\/strong><\/p><ul><li><p><span class=\"Editor_t__not_edited_long__JuNNx\">MDM-<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0\u062d\u0644\u0648\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (PIM)\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0645\u0633\u0627\u0639\u062f\u0629<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0641\u064a<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u062c\u0639\u0644 \u0627\u0644\u0640 <\/span><span class=\"Editor_t__not_edited__WuRP8\">\u0627\u0644\u0645\u0646\u062a\u062c\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0645\u0639\u0644\u0648\u0645\u0627\u062a<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u062f\u0642\u064a\u0642<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u060c \u0648\u0645\u062a\u0633\u0642\u060c \u0648 <\/span><span class=\"Editor_t__added__LtuNJ\">\u0634\u0627\u0645\u0644<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0\u0639\u0628\u0631\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0623<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0645\u062c\u0645\u0648\u0639\u0629 \u0645\u0646\u00a0<\/span><span class=\"Editor_t__not_edited_long__JuNNx\">\u0627\u0644\u0645\u0646\u0635\u0627\u062a.<\/span><\/p><\/li><li><p><span class=\"Editor_t__not_edited_long__JuNNx\"><span data-teams=\"true\">\u0641\u0647\u0648 \u064a\u0639\u0632\u0632 \u0638\u0647\u0648\u0631 \u0627\u0644\u0645\u0646\u062a\u062c\u060c \u0648\u064a\u062d\u0633\u0646 \u062a\u0631\u062a\u064a\u0628\u0647 \u0641\u064a \u0645\u062d\u0631\u0643\u0627\u062a \u0627\u0644\u0628\u062d\u062b (SEO)\u060c \u0648\u064a\u0632\u0648\u062f \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0628\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c \u0648\u0635\u0648\u0631\u0647 \u0648\u0623\u0648\u0635\u0627\u0641\u0647 \u0627\u0644\u062a\u0641\u0635\u064a\u0644\u064a\u0629.<\/span><br \/><\/span><\/p><\/li><\/ul><p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:6285,&quot;end&quot;:8418},&quot;regular_list_item&quot;,{&quot;start&quot;:7326,&quot;end&quot;:7631}]\"><strong>\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a<\/strong><\/p><ul><li><p>\u064a\u062a\u064a\u062d \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 (MDM) \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0645\u0631\u0627\u0642\u0628\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0636\u0645\u0646 \u0627\u0644\u0643\u0645\u064a\u0629 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0644\u062a\u062c\u0646\u0628 \u0646\u0641\u0627\u062f \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0623\u0648 \u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0627\u0644\u062a\u062e\u0632\u064a\u0646.<\/p><\/li><li><p>\u0648\u064a\u062a\u0645 \u0631\u0628\u0637\u0647 \u0628\u0645\u0632\u0648\u062f\u064a \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629 \u0645\u0646 \u0627\u0644\u0623\u0637\u0631\u0627\u0641 \u0627\u0644\u062b\u0627\u0644\u062b\u0629 (3PL) \u0648\u0623\u0646\u0638\u0645\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a (WMS) \u0644\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u062a\u0646\u0628\u0624 \u0627\u0644\u062f\u0642\u064a\u0642 \u0628\u0627\u0644\u0637\u0644\u0628.<\/p><\/li><\/ul><p><strong>\u062d\u0648\u0643\u0645\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646<br \/><\/strong><\/p><ul><li><p><span data-teams=\"true\">\u064a\u062c\u0645\u0639 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 (MDM) \u0628\u064a\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0648\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629.<\/span><\/p><\/li><li><p><span data-teams=\"true\">\u0648\u0647\u0648 \u064a\u0633\u0627\u0639\u062f \u0639\u0644\u0649 \u0636\u0645\u0627\u0646 \u0643\u0641\u0627\u0621\u0629 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621\u060c \u0648\u0627\u0644\u062d\u062f \u0645\u0646 \u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0641\u064a \u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0639\u0644\u0627\u0642\u0627\u062a \u0645\u0639 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646.<\/span><\/p><\/li><\/ul><p data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:6285,&quot;end&quot;:8418},&quot;regular_list_item&quot;,{&quot;start&quot;:7885,&quot;end&quot;:8166}]\"><strong>\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644<\/strong><\/p><ul><li data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:6285,&quot;end&quot;:8418},&quot;regular_list_item&quot;,{&quot;start&quot;:7885,&quot;end&quot;:8166}]\"><p><span data-teams=\"true\">\u064a\u062c\u0628 \u0639\u0644\u0649 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0635\u0627\u0631\u0645\u0629 \u062a\u062a\u0639\u0644\u0642 \u0628\u062e\u0635\u0648\u0635\u064a\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0645\u0639\u0627\u0645\u0644\u0627\u062a\u0647\u0645 \u0627\u0644\u0645\u0627\u0644\u064a\u0629.<\/span><\/p><\/li><li data-pm-slice=\"1 1 [&quot;ordered_list&quot;,{&quot;spread&quot;:true,&quot;startingNumber&quot;:1,&quot;start&quot;:6285,&quot;end&quot;:8418},&quot;regular_list_item&quot;,{&quot;start&quot;:7885,&quot;end&quot;:8166}]\"><p><span class=\"Editor_t__not_edited_long__JuNNx\">\u062a\u0633\u0627\u0639\u062f \u062a\u0642\u0646\u064a\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 (MDM) <\/span><span class=\"Editor_t__added__LtuNJ\">\u0625\u0644\u0649\u00a0<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u0648\u0636\u0639 \u0633\u064a\u0627\u0633\u0627\u062a \u0627\u0644\u062d\u0648\u0643\u0645\u0629<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0645\u062b\u0644<\/span><span class=\"Editor_t__not_edited__WuRP8\">\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0623\u0646\u00a0<\/span><span class=\"Editor_t__not_edited_long__JuNNx\">\u062a\u0633\u062a\u0648\u0641\u064a \u062c\u0645\u064a\u0639 \u0639\u0645\u0644\u064a\u0627\u062a \u0645\u0639\u0627\u0644\u062c\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a\u0629 \u0648\u0645\u0639\u0627\u064a\u064a\u0631 \u0627\u0644\u0623\u0645\u0627\u0646\u00a0<\/span><span class=\"Editor_t__added__LtuNJ\">\u0627\u0644\u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a<\/span><span class=\"Editor_t__not_edited_long__JuNNx\">.<\/span><\/p><\/li><\/ul><p><span class=\"Editor_t__not_edited_long__JuNNx\"><span data-teams=\"true\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a\u060c \u064a\u0645\u0643\u0646 \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062a\u0639\u0632\u064a\u0632 \u0641\u0639\u0627\u0644\u064a\u0629 \u0639\u0645\u0644\u064a\u0627\u062a\u0647\u0645 \u0628\u0634\u0643\u0644 \u0643\u0628\u064a\u0631 \u0639\u0646 \u0637\u0631\u064a\u0642 \u062a\u0628\u0633\u064a\u0637 \u0627\u0644\u0625\u062c\u0631\u0627\u0621\u0627\u062a\u060c \u0648\u0627\u0644\u062a\u062e\u0644\u0635 \u0645\u0646 \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u060c \u0648\u0636\u0645\u0627\u0646 \u0627\u0644\u062a\u0646\u0633\u064a\u0642 \u0627\u0644\u0633\u0644\u0633 \u0628\u064a\u0646 \u0627\u0644\u0623\u0642\u0633\u0627\u0645 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629 \u0645\u062b\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0648\u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f\u060c \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a. \u0648\u062a\u0624\u062f\u064a \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0625\u0644\u0649 \u062a\u0633\u0631\u064a\u0639 \u062a\u0644\u0628\u064a\u0629 \u0627\u0644\u0637\u0644\u0628\u0627\u062a\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0648\u062e\u0641\u0636 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641\u060c \u0648\u0628\u0627\u0644\u062a\u0627\u0644\u064a \u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0623\u062f\u0627\u0621 \u0627\u0644\u0639\u0627\u0645 \u0644\u0644\u0623\u0639\u0645\u0627\u0644.<\/span><\/span><\/p><p>\u0639\u0644\u0627\u0648\u0629 \u0639\u0644\u0649 \u0630\u0644\u0643\u060c \u062a\u064f\u0639\u062f \u0647\u0630\u0647 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u0627\u062a \u0639\u0627\u0645\u0644\u0627\u064b \u062d\u0627\u0633\u0645\u0627\u064b \u0641\u064a \u062a\u0639\u0632\u064a\u0632 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062c\u0627\u0631\u0628 \u062a\u0633\u0648\u0642 \u0645\u062e\u0635\u0635\u0629\u060c \u0648\u062a\u0648\u0627\u0641\u0631 \u0645\u0648\u062b\u0648\u0642 \u0644\u0644\u0645\u0646\u062a\u062c\u0627\u062a\u060c \u0648\u062e\u062f\u0645\u0629 \u0639\u0645\u0644\u0627\u0621 \u0641\u0639\u0627\u0644\u0629. \u0648\u0628\u0641\u0636\u0644 \u0627\u0644\u062a\u0648\u0635\u064a\u0627\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u0629 \u0644\u0644\u0633\u064a\u0627\u0642 \u0648\u0627\u0644\u062a\u064a \u062a\u064f\u0642\u062f\u0645 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u060c \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u062f\u0641\u0639 \u0627\u0644\u0645\u0628\u0633\u0637\u0629\u060c \u0648\u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0627\u0644\u0645\u062a\u0633\u0642 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u064a\u062a\u0632\u0627\u064a\u062f \u0648\u0644\u0627\u0621 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u062b\u0642\u062a\u0647\u0645 \u0641\u064a \u0627\u0644\u0639\u0644\u0627\u0645\u0629 \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629.<\/p><p>\u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u0637\u0628\u064a\u0642 \u0647\u0630\u0647 \u0627\u0644\u062a\u0643\u062a\u064a\u0643\u0627\u062a\u060c \u064a\u0643\u062a\u0633\u0628 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0645\u064a\u0632\u0629 \u062a\u0646\u0627\u0641\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642 \u0628\u0641\u0636\u0644 \u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0627\u0644\u0641\u0639\u0627\u0644\u0629\u060c \u0648\u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0627\u0644\u0633\u0631\u064a\u0639\u0629 \u0644\u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0633\u0648\u0642\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0641\u0627\u0639\u0644 \u0645\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u0639\u0645\u0644\u064a\u0627\u062a \u0648\u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0627\u0644\u062a\u064a \u062a\u0631\u0643\u0632 \u0639\u0644\u0649 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u064a\u0645\u0643\u0646 \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062a\u0641\u0648\u0642 \u0639\u0644\u0649 \u0627\u0644\u0645\u0646\u0627\u0641\u0633\u064a\u0646\u060c \u0648\u0627\u0643\u062a\u0633\u0627\u0628 \u0639\u0645\u0644\u0627\u0621 \u062c\u062f\u062f\u060c \u0648\u062a\u062d\u0642\u064a\u0642 \u0646\u0645\u0648 \u0637\u0648\u064a\u0644 \u0627\u0644\u0623\u0645\u062f \u0641\u064a \u0633\u0648\u0642 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0630\u064a \u064a\u0632\u062f\u0627\u062f \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629\u064b \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-08951c0 elementor-widget elementor-widget-image\" data-id=\"08951c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"600\" src=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2025\/04\/MDM-in-Retail_1.png\" class=\"attachment-large size-large wp-image-30428\" alt=\"\u064a\u064f\u0628\u0631\u0632 \u0647\u0630\u0627 \u0627\u0644\u0631\u0633\u0645 \u0627\u0644\u062a\u0648\u0636\u064a\u062d\u064a \u0633\u062a \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (MDM) \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629. \u0648\u062a\u0634\u0645\u0644 \u0647\u0630\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a: \u00ab\u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0645\u0648\u062d\u062f\u0629 \u0644\u0644\u0639\u0645\u064a\u0644\u00bb (SCV)\u060c \u0648\u062a\u0648\u062d\u064a\u062f \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0648\u062d\u064a\u062f \u0645\u0639\u0627\u064a\u064a\u0631\u0647\u0627\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (PIM)\u060c \u0648\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a\u060c \u0648\u062d\u0648\u0643\u0645\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0627\u0644\u0628\u0627\u0626\u0639\u064a\u0646\u060c \u0648\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644. \u064a\u062a\u0645 \u062a\u0645\u062b\u064a\u0644 \u0643\u0644 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0629 \u0628\u0635\u0631\u064a\u064b\u0627 \u0628\u0631\u0645\u0632 \u062f\u0627\u062e\u0644 \u0645\u0631\u0628\u0639 \u0639\u0644\u0649 \u0634\u0643\u0644 \u0645\u0627\u0633\u0629\u060c \u0645\u0645\u0627 \u064a\u0624\u0643\u062f \u0639\u0644\u0649 \u0623\u0647\u0645\u064a\u0629 \u0648\u062c\u0648\u062f \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0648\u062d\u062f\u0629 \u0648\u062f\u0642\u064a\u0642\u0629 \u0644\u0646\u062c\u0627\u062d \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629.\" srcset=\"https:\/\/www.verdantis.com\/wp-content\/uploads\/2025\/04\/MDM-in-Retail_1.png 1024w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2025\/04\/MDM-in-Retail_1-300x225.png 300w, https:\/\/www.verdantis.com\/wp-content\/uploads\/2025\/04\/MDM-in-Retail_1-768x576.png 768w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-442d674 elementor-widget elementor-widget-heading\" data-id=\"442d674\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"the-impact-of-retail-mdm-on-supply-chain-and-inventory-management\">\u062a\u0623\u062b\u064a\u0631 \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (MDM) \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f87511f elementor-widget elementor-widget-text-editor\" data-id=\"f87511f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0641\u064a \u0627\u0644\u0622\u0648\u0646\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u060c \u0623\u0635\u0628\u062d\u062a \u0628\u064a\u0626\u0629 \u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a\u0629 \u0644\u0644\u063a\u0627\u064a\u0629\u060c \u0644\u062f\u0631\u062c\u0629 \u0623\u0646 \u0625\u062f\u0627\u0631\u0629 \u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0628\u0643\u0641\u0627\u0621\u0629 \u0644\u0645 \u062a\u0639\u062f \u0645\u062c\u0631\u062f \u0636\u0631\u0648\u0631\u0629 \u2014 \u0628\u0644 \u0623\u0635\u0628\u062d\u062a \u0645\u0633\u0623\u0644\u0629 \u0628\u0642\u0627\u0621 \u062a\u0646\u0627\u0641\u0633\u064a. \u0648\u0647\u0646\u0627 \u064a\u0623\u062a\u064a \u062f\u0648\u0631 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (MDM) \u0644\u062a\u063a\u064a\u0631 \u0643\u0644 \u0634\u064a\u0621. \u0645\u0646 \u062e\u0644\u0627\u0644 \u0625\u0646\u0634\u0627\u0621 \u0645\u0635\u062f\u0631 \u0645\u0648\u062b\u0648\u0642 \u0648\u0627\u062d\u062f \u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0648\u0627\u0642\u0639\u060c \u062a\u0639\u0645\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0639\u0644\u0649 \u062c\u0639\u0644 \u0639\u0645\u0644\u064a\u0627\u062a\u0643 \u0623\u0643\u062b\u0631 \u062f\u0642\u0629 \u0648\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u062a\u0646\u0627\u0633\u0642\u064b\u0627. \u0648\u0641\u064a\u0645\u0627 \u064a\u0644\u064a \u0634\u0631\u062d \u0645\u0641\u0635\u0644 \u0644\u0643\u064a\u0641\u064a\u0629 \u062a\u0623\u062b\u064a\u0631 \u0630\u0644\u0643 \u0628\u0627\u0644\u0636\u0628\u0637 \u0639\u0644\u0649 \u0625\u062f\u0627\u0631\u0629 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646.<\/p><ol><li><strong>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0631\u0624\u064a\u0629 \u0627\u0644\u0634\u0627\u0645\u0644\u0629 \u0644\u0644\u0645\u062e\u0632\u0648\u0646 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629<\/strong><\/li><\/ol><div><p>\u0645\u0639 \u0627\u0646\u062a\u0634\u0627\u0631 \u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a\u060c \u064a\u062a\u0648\u0642\u0639 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0645\u062a\u0648\u0641\u0631\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0646\u0642\u0627\u0637 \u0627\u0644\u0627\u062a\u0635\u0627\u0644\u060c \u0633\u0648\u0627\u0621 \u0639\u0628\u0631 \u0627\u0644\u0625\u0646\u062a\u0631\u0646\u062a \u0623\u0648 \u0641\u064a \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0623\u0648 \u0639\u0628\u0631 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629. \u0648\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0624\u062f\u064a \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0631\u0627\u0628\u0637\u0629 \u0648\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u063a\u064a\u0631 \u0627\u0644\u0645\u062a\u0633\u0642\u0629 \u0625\u0644\u0649 \u062a\u0631\u0627\u0643\u0645 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0641\u064a \u0628\u0639\u0636 \u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0648\u0646\u0641\u0627\u062f \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0641\u064a \u0645\u0648\u0627\u0642\u0639 \u0623\u062e\u0631\u0649. \u062a\u0639\u0645\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (MDM) \u0639\u0644\u0649 \u062a\u0648\u062d\u064a\u062f \u0648\u0645\u0632\u0627\u0645\u0646\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u2014 \u0645\u062b\u0644 \u0623\u0631\u0642\u0627\u0645 SKU \u0648\u0623\u0628\u0639\u0627\u062f \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u062d\u0627\u0644\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0641\u0631 \u2014 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629.<\/p><p>\u062a\u062a\u064a\u062d \u0647\u0630\u0647 \u0627\u0644\u0646\u0638\u0631\u0629 \u0627\u0644\u0645\u0648\u062d\u062f\u0629 \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0645\u0627 \u064a\u0644\u064a:<\/p><ul><li>\u0627\u0644\u062a\u0646\u0628\u0624 \u0628\u0627\u0644\u0637\u0644\u0628 \u0628\u062f\u0642\u0629 \u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649 \u0627\u062a\u062c\u0627\u0647\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a.<\/li><li>\u062a\u0642\u0644\u064a\u0644 \u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0627\u062d\u062a\u064a\u0627\u0637\u064a \u0645\u0646 \u062e\u0644\u0627\u0644 \u062a\u062d\u0633\u064a\u0646 \u062f\u0642\u0629 \u062c\u0631\u062f \u0627\u0644\u0645\u062e\u0632\u0648\u0646.<\/li><li>\u062a\u062c\u0646\u0628 \u0627\u0644\u0625\u062f\u0631\u0627\u062c\u0627\u062a \u0627\u0644\u0645\u0643\u0631\u0631\u0629 \u0648\u0645\u062a\u063a\u064a\u0631\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u064f\u062f\u0627\u0631 \u0628\u0634\u0643\u0644 \u063a\u064a\u0631 \u0633\u0644\u064a\u0645.<\/li><li>\u062a\u0645\u0643\u064a\u0646 \u0627\u0644\u0628\u062d\u062b \u0639\u0646 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u062a\u0646\u0641\u064a\u0630 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0628\u0633\u0644\u0627\u0633\u0629 \u0639\u0628\u0631 \u0627\u0644\u0645\u062a\u0627\u062c\u0631 \u0648\u0627\u0644\u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a.<\/li><\/ul><\/div><ol><li><strong>\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0645\u0639 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u062a\u062e\u0637\u064a\u0637 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621<br \/><\/strong><\/li><\/ol><p class=\"\" data-start=\"1592\" data-end=\"1879\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 (MDM) \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u0644\u0627 \u0633\u064a\u0645\u0627 \u0639\u0646\u062f \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0639\u0644\u0649 <strong data-start=\"1631\" data-end=\"1648\">\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646<\/strong>\u060c \u0645\u0645\u0627 \u064a\u0639\u0632\u0632 \u0627\u0644\u0634\u0641\u0627\u0641\u064a\u0629 \u0648\u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0641\u064a \u0633\u064a\u0631 \u0639\u0645\u0644 \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621. \u0648\u062a\u0634\u0645\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0645\u0648\u0631\u062f\u064a\u0646\u060c \u0627\u0644\u062a\u064a \u062a\u062a\u0645\u064a\u0632 \u0628\u0627\u0644\u062f\u0642\u0629 \u0648\u0627\u0644\u0627\u0644\u062a\u0632\u0627\u0645 \u0628\u0627\u0644\u0645\u0639\u0627\u064a\u064a\u0631\u060c \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0627\u062a\u0635\u0627\u0644 \u0627\u0644\u062f\u0642\u064a\u0642\u0629\u060c \u0648\u0645\u0647\u0644 \u0627\u0644\u062a\u0633\u0644\u064a\u0645\u060c \u0648\u0634\u0631\u0648\u0637 \u0627\u0644\u062f\u0641\u0639\u060c \u0648\u0645\u0642\u0627\u064a\u064a\u0633 \u0627\u0644\u0623\u062f\u0627\u0621 \u2014 \u0648\u062c\u0645\u064a\u0639\u0647\u0627 \u0639\u0648\u0627\u0645\u0644 \u062d\u0627\u0633\u0645\u0629 \u0644\u0627\u062a\u062e\u0627\u0630 \u0627\u0644\u0642\u0631\u0627\u0631\u0627\u062a \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628.<\/p><p class=\"\" data-start=\"1881\" data-end=\"1924\">\u0628\u0641\u0636\u0644 \u062f\u0642\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646\u060c \u064a\u0645\u0643\u0646 \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629:<\/p><ul data-start=\"1926\" data-end=\"2286\"><li class=\"\" data-start=\"1926\" data-end=\"2028\"><p class=\"\" data-start=\"1928\" data-end=\"2028\">\u062a\u0628\u0633\u064a\u0637 \u0639\u0645\u0644\u064a\u0629 \u0625\u0646\u0634\u0627\u0621 \u0623\u0648\u0627\u0645\u0631 \u0627\u0644\u0634\u0631\u0627\u0621 (PO) \u0648\u062a\u062c\u0646\u0628 \u0627\u0644\u062a\u0623\u062e\u064a\u0631\u0627\u062a \u0627\u0644\u0646\u0627\u062c\u0645\u0629 \u0639\u0646 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u063a\u064a\u0631 \u0627\u0644\u0643\u0627\u0645\u0644\u0629 \u0623\u0648 \u0627\u0644\u0642\u062f\u064a\u0645\u0629.<\/p><\/li><li class=\"\" data-start=\"2029\" data-end=\"2113\"><p class=\"\" data-start=\"2031\" data-end=\"2113\">\u062a\u0635\u0646\u064a\u0641 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u062a\u0642\u064a\u064a\u0645\u0647\u0645 \u0628\u0646\u0627\u0621\u064b \u0639\u0644\u0649 \u0627\u0644\u0623\u062f\u0627\u0621 \u0648\u0627\u0644\u0633\u0639\u0631 \u0648\u0645\u0648\u0627\u0639\u064a\u062f \u0627\u0644\u062a\u0633\u0644\u064a\u0645.<\/p><\/li><li class=\"\" data-start=\"2114\" data-end=\"2191\"><p class=\"\" data-start=\"2116\" data-end=\"2191\">\u0627\u0644\u062d\u062f \u0645\u0646 \u0627\u0644\u0645\u062e\u0627\u0637\u0631 \u0627\u0644\u0645\u0631\u062a\u0628\u0637\u0629 \u0628\u0639\u062f\u0645 \u0627\u0645\u062a\u062b\u0627\u0644 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u062a\u0643\u0631\u0627\u0631 \u0627\u0644\u0633\u062c\u0644\u0627\u062a.<\/p><\/li><li class=\"\" data-start=\"2192\" data-end=\"2286\"><p class=\"\" data-start=\"2194\" data-end=\"2286\">\u0627\u0644\u062a\u0639\u0627\u0648\u0646 \u0628\u0634\u0643\u0644 \u0623\u0643\u062b\u0631 \u0641\u0639\u0627\u0644\u064a\u0629 \u0645\u0639 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0646\u0635\u0627\u062a \u0627\u0644\u0645\u0634\u062a\u0631\u0643\u0629 \u0648\u0633\u064a\u0631 \u0627\u0644\u0639\u0645\u0644 \u0627\u0644\u0622\u0644\u064a.<\/p><\/li><\/ul><ol><li><strong>\u062a\u062c\u0646\u0628 \u0646\u0641\u0627\u0630 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u062a\u0631\u0627\u0643\u0645 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0627\u0644\u0632\u0627\u0626\u062f<\/strong><\/li><\/ol><p class=\"\" data-start=\"2471\" data-end=\"2810\">\u064a\u064f\u0639\u062f \u0646\u0641\u0627\u0630 \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0627\u0644\u062a\u062e\u0632\u064a\u0646 \u0648\u062c\u0647\u064a\u0646 \u0644\u0639\u0645\u0644\u0629 \u0648\u0627\u062d\u062f\u0629 \u0645\u0643\u0644\u0641\u0629. \u0648\u063a\u0627\u0644\u0628\u064b\u0627 \u0645\u0627 \u062a\u0624\u062f\u064a \u0631\u062f\u0627\u0621\u0629 \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u062a\u0641\u0643\u0643 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0625\u0644\u0649 \u0623\u062e\u0637\u0627\u0621 \u0641\u064a \u062d\u0633\u0627\u0628 \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0648\u062a\u0641\u0648\u064a\u062a \u0646\u0642\u0627\u0637 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0637\u0644\u0628\u060c \u0648\u0648\u0642\u0648\u0639 \u0623\u062e\u0637\u0627\u0621 \u0641\u064a \u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0634\u0631\u0627\u0621. \u0648\u062a\u0633\u0627\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (MDM) \u0639\u0644\u0649 \u062a\u0648\u062d\u064a\u062f \u0648\u0625\u062b\u0631\u0627\u0621 \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646\u060c \u0645\u0645\u0627 \u064a\u0636\u0645\u0646 \u062f\u0642\u0629 \u0627\u0644\u062d\u062f\u0648\u062f \u0627\u0644\u062f\u0646\u064a\u0627 \u0644\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0646\u0642\u0627\u0637 \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u0637\u0644\u0628 \u0648\u062a\u0648\u0642\u0639\u0627\u062a \u0627\u0644\u062a\u0648\u0627\u0641\u0631.<\/p><p class=\"\" data-start=\"2812\" data-end=\"2878\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0639\u0628\u0631 \u0627\u0644\u0623\u0646\u0638\u0645\u0629 \u0627\u0644\u0645\u062e\u062a\u0644\u0641\u0629\u060c \u064a\u0645\u0643\u0646 \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629:<\/p><ul data-start=\"2880\" data-end=\"3101\"><li class=\"\" data-start=\"2880\" data-end=\"2939\"><p class=\"\" data-start=\"2882\" data-end=\"2939\">\u0623\u062a\u0645\u062a\u0629 \u0639\u0645\u0644\u064a\u0627\u062a \u0625\u0639\u0627\u062f\u0629 \u0627\u0644\u062a\u0632\u0648\u064a\u062f \u0628\u0627\u0644\u0628\u0636\u0627\u0626\u0639 \u0648\u0641\u0642\u064b\u0627 \u0644\u0642\u0648\u0627\u0639\u062f \u0645\u062d\u062f\u062f\u0629 \u0645\u0633\u0628\u0642\u064b\u0627.<\/p><\/li><li class=\"\" data-start=\"2940\" data-end=\"2981\"><p class=\"\" data-start=\"2942\" data-end=\"2981\">\u062a\u062d\u0633\u064a\u0646 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u00ab\u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0646\u0627\u0633\u0628\u00bb.<\/p><\/li><li class=\"\" data-start=\"2982\" data-end=\"3042\"><p class=\"\" data-start=\"2984\" data-end=\"3042\">\u062a\u062c\u0646\u0628 \u0627\u0644\u0637\u0644\u0628\u0627\u062a \u0627\u0644\u0637\u0627\u0631\u0626\u0629 \u0623\u0648 \u0627\u0644\u062a\u064a \u062a\u064f\u0642\u062f\u0645 \u0641\u064a \u0627\u0644\u0644\u062d\u0638\u0629 \u0627\u0644\u0623\u062e\u064a\u0631\u0629\u060c \u0648\u0627\u0644\u062a\u064a \u062a\u0624\u062f\u064a \u0625\u0644\u0649 \u0627\u0631\u062a\u0641\u0627\u0639 \u0627\u0644\u062a\u0643\u0627\u0644\u064a\u0641.<\/p><\/li><li class=\"\" data-start=\"3043\" data-end=\"3101\"><p class=\"\" data-start=\"3045\" data-end=\"3101\">\u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u062a\u062e\u0641\u064a\u0636\u0627\u062a \u0641\u064a \u0627\u0644\u0623\u0633\u0639\u0627\u0631 \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0634\u0637\u0628 \u0627\u0644\u0630\u0645\u0645 \u0627\u0644\u0646\u0627\u062a\u062c\u0629 \u0639\u0646 \u0627\u0644\u0625\u0641\u0631\u0627\u0637 \u0641\u064a \u0627\u0644\u0634\u0631\u0627\u0621.<\/p><\/li><\/ul><p class=\"\" data-start=\"3103\" data-end=\"3296\">\u0648\u0641\u0642\u064b\u0627 \u0644\u062a\u0642\u062f\u064a\u0631\u0627\u062a \u0627\u0644\u0642\u0637\u0627\u0639\u060c <strong data-start=\"3136\" data-end=\"3224\">\u062a\u0643\u0644\u0641 \u062d\u0627\u0644\u0627\u062a \u0646\u0641\u0627\u062f \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u063a\u0630\u0627\u0626\u064a \u0641\u064a \u0627\u0644\u0648\u0644\u0627\u064a\u0627\u062a \u0627\u0644\u0645\u062a\u062d\u062f\u0629 \u0648\u062d\u062f\u0647 \u0645\u0627 \u0628\u064a\u0646 $15 \u0648$20 \u0645\u0644\u064a\u0627\u0631 \u0633\u0646\u0648\u064a\u064b\u0651\u0627<\/strong>. \u0641\u0643\u0644\u0645\u0627 \u0643\u0627\u0646\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0641\u0636\u0644\u060c \u0642\u0644\u0651\u062a \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0636\u0627\u0626\u0639\u0629 \u0648\u062a\u062d\u0633\u0651\u0646 \u0645\u0633\u062a\u0648\u0649 \u0631\u0636\u0627 \u0627\u0644\u0639\u0645\u0644\u0627\u0621.<\/p><ol><li data-start=\"3103\" data-end=\"3296\"><strong>\u062a\u0628\u0633\u064a\u0637 \u0639\u0645\u0644\u064a\u0627\u062a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f<\/strong><\/li><\/ol><p class=\"\" data-start=\"3351\" data-end=\"3718\">\u062a\u0645\u062a\u062f \u0633\u0644\u0627\u0633\u0644 \u0627\u0644\u062a\u0648\u0631\u064a\u062f \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u064a\u0648\u0645 \u0644\u062a\u0634\u0645\u0644 \u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u0644\u062f\u0627\u0646 \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a \u0648\u0634\u0631\u0643\u0627\u0621 \u0627\u0644\u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a\u0629. \u0648\u064a\u062f\u0639\u0645 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (MDM) <strong data-start=\"3461\" data-end=\"3485\">\u0645\u0631\u0648\u0646\u0629 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f<\/strong> \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u062a\u0633\u0627\u0642 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0647\u0630\u0647 \u0627\u0644\u0639\u0642\u062f. \u0648\u0633\u0648\u0627\u0621 \u062a\u0639\u0644\u0642 \u0627\u0644\u0623\u0645\u0631 \u0628\u0645\u0648\u0627\u0635\u0641\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0644\u0627\u0632\u0645\u0629 \u0644\u0644\u0634\u062d\u0646 \u0623\u0648 \u0634\u0647\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0627\u0644\u0645\u0637\u0644\u0648\u0628\u0629 \u0644\u0644\u062a\u062e\u0644\u064a\u0635 \u0627\u0644\u062c\u0645\u0631\u0643\u064a\u060c \u0641\u0625\u0646 \u062a\u0648\u0641\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0645\u0648\u062b\u0648\u0642\u0629 \u0648\u0633\u0647\u0644\u0629 \u0627\u0644\u0648\u0635\u0648\u0644 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0627\u0644\u0639\u0642\u0628\u0627\u062a \u0641\u064a \u0643\u0644 \u062e\u0637\u0648\u0629.<\/p><p class=\"\" data-start=\"3720\" data-end=\"3732\">\u064a\u062a\u064a\u062d \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 (MDM) \u0645\u0627 \u064a\u0644\u064a:<\/p><ul data-start=\"3734\" data-end=\"3975\"><li class=\"\" data-start=\"3734\" data-end=\"3782\"><p class=\"\" data-start=\"3736\" data-end=\"3782\">\u062a\u0633\u0631\u064a\u0639 \u0639\u0645\u0644\u064a\u0629 \u0625\u062f\u0631\u0627\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0625\u0639\u062f\u0627\u062f \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646.<\/p><\/li><li class=\"\" data-start=\"3783\" data-end=\"3843\"><p class=\"\" data-start=\"3785\" data-end=\"3843\">\u062a\u062a\u0628\u0639 \u062f\u0642\u064a\u0642 \u0644\u0644\u0634\u062d\u0646\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0645\u0648\u0632 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0648\u062d\u062f\u0629.<\/p><\/li><li class=\"\" data-start=\"3844\" data-end=\"3915\"><p class=\"\" data-start=\"3846\" data-end=\"3915\">\u0627\u0644\u0645\u0632\u0627\u0645\u0646\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0644\u0645\u0633\u062a\u0648\u064a\u0627\u062a \u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0639\u0628\u0631 \u0627\u0644\u0634\u0628\u0643\u0629.<\/p><\/li><li class=\"\" data-start=\"3916\" data-end=\"3975\"><p class=\"\" data-start=\"3918\" data-end=\"3975\">\u0648\u062d\u062f\u0627\u062a \u0642\u064a\u0627\u0633 \u0645\u0648\u062d\u062f\u0629\u060c \u0645\u0645\u0627 \u064a\u0642\u0644\u0644 \u0645\u0646 \u0623\u062e\u0637\u0627\u0621 \u0627\u0644\u062a\u062d\u0648\u064a\u0644.<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-86c4b69 elementor-widget elementor-widget-heading\" data-id=\"86c4b69\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"best-practices-for-implementing-mdm-in-retail\">\u0623\u0641\u0636\u0644 \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0644\u062a\u0646\u0641\u064a\u0630 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 (MDM) \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-97d62c7 elementor-widget elementor-widget-text-editor\" data-id=\"97d62c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">\u062a\u064f\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (MDM) \u0627\u0644\u064a\u0648\u0645 \u0625\u062d\u062f\u0649 \u0627\u0644\u0643\u0641\u0627\u0621\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u062a\u064a \u062a\u0633\u0639\u0649 \u0625\u0644\u0649 \u062a\u0648\u062d\u064a\u062f \u0628\u064a\u0626\u0627\u062a \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0627 \u0648\u062a\u0642\u062f\u064a\u0645 \u062a\u062c\u0627\u0631\u0628 \u0639\u0645\u0644\u0627\u0621 \u0633\u0644\u0633\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a. \u0648\u0646\u0638\u0631\u064b\u0627 \u0644\u0623\u0646 \u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062a\u062f\u064a\u0631 \u0627\u0644\u0645\u0632\u064a\u062f \u0645\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0648\u0627\u0642\u0639 \u0639\u0628\u0631 \u0623\u0646\u0638\u0645\u0629 \u0645\u062a\u0639\u062f\u062f\u0629\u060c \u0641\u0625\u0646\u0647 \u0645\u0646 \u0627\u0644\u0636\u0631\u0648\u0631\u064a \u0648\u062c\u0648\u062f \u0645\u0628\u0627\u062f\u0631\u0627\u062a \u0642\u0648\u064a\u0629 \u0641\u064a \u0645\u062c\u0627\u0644 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0627\u0644\u0645\u064a\u0632\u0629 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.\u00a0<\/span><\/p><p><strong>1. \u062a\u062d\u062f\u064a\u062f \u0623\u0647\u062f\u0627\u0641 \u0648\u0646\u0637\u0627\u0642 \u0639\u0645\u0644 \u0648\u0627\u0636\u062d\u064a\u0646<\/strong><\/p><p>\u0644\u0636\u0645\u0627\u0646 \u0623\u0646 \u062a\u062d\u0642\u0642 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (MDM) \u0642\u064a\u0645\u0629 \u062a\u062c\u0627\u0631\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633\u060c \u0627\u0628\u062f\u0623 \u0628\u062a\u062d\u062f\u064a\u062f \u062a\u0648\u062c\u0647\u0647\u0627 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u2014 \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621\u060c \u0623\u0648 \u062a\u0628\u0633\u064a\u0637 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f\u060c \u0623\u0648 \u062f\u0639\u0645 \u0627\u0644\u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0639\u0628\u0631 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629. \u0647\u0630\u0627 \u0627\u0644\u062a\u0648\u062c\u0647 \u0627\u0644\u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a \u064a\u0645\u0643\u0651\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0645\u0646 \u062a\u062c\u0627\u0648\u0632 \u0643\u0648\u0646\u0647\u0627 \u0645\u062c\u0631\u062f \u062c\u0647\u062f \u062a\u0642\u0646\u064a. \u062b\u0627\u0646\u064a\u0627\u064b\u060c \u0631\u0643\u0632 \u0639\u0644\u0649 \u0645\u062c\u0627\u0644\u0627\u062a \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0643\u062b\u0631 \u0623\u0647\u0645\u064a\u0629 \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0623\u0639\u0645\u0627\u0644\u0643\u060c \u0645\u062b\u0644 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0623\u0648 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0623\u0648 \u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0623\u0648 \u0627\u0644\u0645\u0648\u0627\u0642\u0639.<\/p><p>\u0641\u064a \u062d\u064a\u0646 \u0623\u0646 \u0645\u0639\u0638\u0645 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u064a\u0628\u062f\u0623\u0648\u0646 \u0628\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0646\u0638\u0631\u064b\u0627 \u0644\u062a\u0623\u062b\u064a\u0631\u0647\u0627 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0639\u0644\u0649 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a\u060c \u0641\u0625\u0646 \u0627\u062d\u062a\u064a\u0627\u062c\u0627\u062a \u0634\u0631\u0643\u062a\u0643 \u0647\u064a \u0627\u0644\u062a\u064a \u064a\u062c\u0628 \u0623\u0646 \u062a\u062d\u062f\u062f \u0627\u0644\u0623\u0648\u0644\u0648\u064a\u0627\u062a. \u062b\u0627\u0644\u062b\u064b\u0627\u060c \u0636\u0639 \u0645\u0624\u0634\u0631\u0627\u062a \u0623\u062f\u0627\u0621 \u0631\u0626\u064a\u0633\u064a\u0629 \u0642\u0627\u0628\u0644\u0629 \u0644\u0644\u0642\u064a\u0627\u0633 \u0627\u0644\u0643\u0645\u064a \u0644\u062a\u0642\u064a\u064a\u0645 \u0627\u0644\u0646\u062c\u0627\u062d\u060c \u0645\u062b\u0644: \u062a\u0642\u0644\u064a\u0644 \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0645\u0633\u062a\u063a\u0631\u0642 \u0641\u064a \u0625\u062f\u0631\u0627\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0645\u0639\u062f\u0644 \u0627\u0644\u0645\u0631\u062a\u062c\u0639\u0627\u062a \u0627\u0644\u0646\u0627\u062a\u062c \u0639\u0646 \u0627\u0644\u0623\u0648\u0635\u0627\u0641 \u063a\u064a\u0631 \u0627\u0644\u062f\u0642\u064a\u0642\u0629\u060c \u0648\u062a\u062d\u0633\u064a\u0646 \u0645\u0639\u062f\u0644\u0627\u062a \u062a\u062d\u0648\u064a\u0644 \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u062a\u0643\u0645\u064a\u0644\u064a\u0629 \u0648\u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a \u0627\u0644\u0623\u0639\u0644\u0649 \u0642\u064a\u0645\u0629\u060c \u0648\u062a\u0639\u0632\u064a\u0632 \u062f\u0642\u0629 \u0627\u0644\u0645\u062e\u0632\u0648\u0646\u060c \u0648\u062a\u0633\u0631\u064a\u0639 \u0648\u0642\u062a \u0637\u0631\u062d \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0627\u0644\u0633\u0648\u0642.<\/p><p><strong>2. \u0648\u0636\u0639 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0634\u0627\u0645\u0644 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<br \/><\/strong><\/p><p><span data-teams=\"true\">\u064a\u064f\u0639\u062f \u0625\u0646\u0634\u0627\u0621 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0642\u0648\u064a \u0644\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0636\u0645\u0627\u0646 \u062a\u0648\u0641\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0627\u0644\u064a\u0629 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\u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 (MDM) \u0641\u064a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a<\/strong><\/p><p><span data-teams=\"true\">\u0625\u0646 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (MDM) \u0641\u064a \u0627\u0644\u0627\u0628\u062a\u0643\u0627\u0631 \u0627\u0644\u062a\u062c\u0627\u0631\u064a \u064a\u0639\u0646\u064a \u062a\u0637\u0628\u064a\u0642\u0647\u0627 \u0643\u0631\u0643\u064a\u0632\u0629 \u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u062c\u064a\u0644 \u0627\u0644\u0642\u0627\u062f\u0645 \u0648\u0627\u0644\u062a\u0637\u0648\u064a\u0631 \u0627\u0644\u0645\u0633\u062a\u0642\u0628\u0644\u064a. \u0648\u0645\u0646 \u062e\u0644\u0627\u0644 \u0631\u0628\u0637 \u0645\u0646\u0635\u0629 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (MDM) \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0643 \u0628\u0623\u062f\u0648\u0627\u062a \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u060c \u064a\u0645\u0643\u0646\u0643 \u0627\u0644\u062d\u0635\u0648\u0644 \u0639\u0644\u0649 \u0631\u0624\u0649 \u0623\u0643\u062b\u0631 \u062b\u0631\u0627\u0621\u064b \u0648\u0642\u0627\u0628\u0644\u064a\u0629 \u0644\u0644\u062a\u0646\u0641\u064a\u0630 \u0645\u0646 \u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0646\u0638\u064a\u0641\u0629 \u0648\u0645\u062a\u0633\u0642\u0629. \u0648\u064a\u0645\u0643\u0646 \u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0639\u0627\u0644\u064a\u0629 \u0627\u0644\u062c\u0648\u062f\u0629 \u0623\u0646 \u062a\u062f\u0639\u0645 \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u062a \u0627\u0644\u062a\u062e\u0635\u064a\u0635 \u0627\u0644\u0642\u0648\u064a\u0629\u060c \u0645\u0645\u0627 \u064a\u0648\u0641\u0631 \u062a\u062c\u0627\u0631\u0628 \u062a\u0633\u0648\u0642 \u0645\u062e\u0635\u0635\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a. <\/span><\/p><p><span data-teams=\"true\">\u0643\u0645\u0627 \u0623\u0646 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (MDM) \u0627\u0644\u0645\u0635\u0645\u0645 \u062c\u064a\u062f\u064b\u0627 \u064a\u064f\u0647\u064a\u0626 \u0645\u0624\u0633\u0633\u062a\u0643 \u0644\u0645\u0634\u0627\u0631\u064a\u0639 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0648\u0627\u0644\u062a\u0639\u0644\u0645 \u0627\u0644\u0622\u0644\u064a \u0628\u0641\u0636\u0644 \u062a\u0648\u0641\u0631 \u0628\u064a\u0627\u0646\u0627\u062a \u0646\u0638\u064a\u0641\u0629 \u0648\u0645\u0646\u0638\u0645\u0629. \u0648\u064a\u0646\u0628\u063a\u064a \u0623\u0646 \u064a\u0643\u0648\u0646 \u062a\u0637\u0628\u064a\u0642 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (MDM) \u0627\u0644\u062e\u0627\u0635 \u0628\u0643 \u0642\u0627\u062f\u0631\u064b\u0627 \u0623\u064a\u0636\u064b\u0627 \u0639\u0644\u0649 \u062f\u0639\u0645 \u0646\u0645\u0627\u0630\u062c \u0627\u0644\u0623\u0639\u0645\u0627\u0644 \u0627\u0644\u062c\u062f\u064a\u062f\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629\u060c \u0645\u062b\u0644 \u062e\u062f\u0645\u0627\u062a \u0627\u0644\u0627\u0634\u062a\u0631\u0627\u0643 \u0648\u0639\u0645\u0644\u064a\u0627\u062a \u0627\u0644\u0623\u0633\u0648\u0627\u0642 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629 \u0648\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0628\u064a\u0639 \u0627\u0644\u0645\u0628\u0627\u0634\u0631 \u0644\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646\u060c \u0648\u0630\u0644\u0643 \u0644\u0645\u0633\u0627\u0639\u062f\u0629 \u0645\u0624\u0633\u0633\u062a\u0643 \u0639\u0644\u0649 \u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0645\u0631\u0648\u0646\u062a\u0647\u0627 \u0648\u0642\u062f\u0631\u062a\u0647\u0627 \u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u0629.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-f68fa2d e-flex e-con-boxed e-con e-parent\" data-id=\"f68fa2d\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-fe0bc78 elementor-widget elementor-widget-heading\" data-id=\"fe0bc78\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"master-data-management-for-consumer-packaged-goods-cpg\">\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 (CPG)<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0b7148f elementor-widget elementor-widget-text-editor\" data-id=\"0b7148f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0641\u064a \u0639\u0627\u0644\u0645 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 (CPG) \u0633\u0631\u064a\u0639 \u0627\u0644\u062a\u063a\u064a\u0631\u060c \u062d\u064a\u062b \u062a\u0643\u0648\u0646 \u062f\u0648\u0631\u0627\u062a \u062d\u064a\u0627\u0629 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0642\u0635\u064a\u0631\u0629 \u0648\u062a\u062a\u063a\u064a\u0631 \u062a\u0641\u0636\u064a\u0644\u0627\u062a \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u064a\u0646 \u0628\u0633\u0631\u0639\u0629\u060c \u064a\u0645\u0643\u0646 \u0623\u0646 \u062a\u0643\u0648\u0646 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0639\u0627\u0645\u0644\u0627\u064b \u0645\u0633\u0627\u0639\u062f\u0627\u064b \u0642\u0648\u064a\u0627\u064b \u2014 \u0623\u0648 \u0639\u0642\u0628\u0629 \u0643\u0628\u064a\u0631\u0629. \u062a\u0644\u0639\u0628 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (MDM) \u062f\u0648\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0641\u064a \u0645\u0633\u0627\u0639\u062f\u0629 \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 \u0639\u0644\u0649 \u062a\u0648\u062d\u064a\u062f \u0623\u0635\u0648\u0644 \u0628\u064a\u0627\u0646\u0627\u062a\u0647\u0627 \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0648\u062a\u0646\u0642\u064a\u062a\u0647\u0627 \u0648\u0625\u062b\u0631\u0627\u0626\u0647\u0627 \u0648\u0625\u062f\u0627\u0631\u062a\u0647\u0627 \u0644\u0636\u0645\u0627\u0646 \u0627\u0644\u0645\u0631\u0648\u0646\u0629 \u0648\u0627\u0644\u062f\u0642\u0629 \u0648\u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u062c\u0627\u0628\u0629 \u0644\u0644\u0633\u0648\u0642.<\/p><p><strong>\u0645\u0627\u0630\u0627 <span class=\"diff-highlight\">\u0647\u0648<\/span> \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629\u061f<\/strong><\/p><p>\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 <span class=\"diff-highlight\">\u0639\u0627\u062f\u0629\u064b<\/span> <span class=\"diff-highlight\">\u064a\u062a\u0636\u0645\u0646<\/span>:<\/p><ul><li><strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c<\/strong>: \u0631\u0645\u0648\u0632 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (SKU)\u060c \u0627\u0644\u062a\u063a\u0644\u064a\u0641 <span class=\"diff-highlight\">\u0627\u0644\u0643\u0645\u064a\u0627\u062a<\/span> <span class=\"diff-highlight\">\u0648<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0648\u0632\u0646<\/span>\u060c \u0627\u0644\u0645\u0643\u0648\u0646\u0627\u062a\u060c \u0627\u0644\u0645\u0644\u0635\u0642\u0627\u062a \u0627\u0644\u063a\u0630\u0627\u0626\u064a\u0629\u060c \u0627\u0644\u0623\u0628\u0639\u0627\u062f\u060c \u0627\u0644\u0631\u0645\u0648\u0632 \u0627\u0644\u0634\u0631\u064a\u0637\u064a\u0629.<\/li><li><strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0639\u0645\u0644\u0627\u0621:<\/strong> <span class=\"diff-highlight\">\u0647\u0630\u0627<\/span> <span class=\"diff-highlight\">\u0628\u0634\u0643\u0644 \u0639\u0627\u0645<\/span> <span class=\"diff-highlight\">\u064a\u062a\u0636\u0645\u0646<\/span> <span class=\"diff-highlight\">\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/span>\u060c \u0627\u0644\u0645\u0648\u0632\u0639\u0648\u0646\u060c <span class=\"diff-highlight\">\u0627\u0644\u062a\u0641\u0636\u064a\u0644<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/span>\u060c \u0648\u0627\u0644\u062a\u062c\u0632\u0626\u0629.<\/li><li><strong>\u0627\u0644\u0645\u0648\u0631\u062f <span class=\"diff-highlight\">\u0648<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0628\u0627\u0626\u0639<\/span> \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a:<\/strong> \u062e\u0627\u0645 <span class=\"diff-highlight\">\u0627\u0644\u0645\u0648\u0627\u062f<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0645\u0648\u0631\u062f\u0648\u0646<\/span>\u060c \u0634\u0631\u0643\u0627\u062a \u0627\u0644\u062a\u0639\u0628\u0626\u0629 \u0648\u0627\u0644\u062a\u063a\u0644\u064a\u0641 \u0627\u0644\u062a\u0639\u0627\u0648\u0646\u064a\u0629\u060c <span class=\"diff-highlight\">\u0627\u0644\u0646\u0642\u0644 \u0628\u0627\u0644\u0634\u0627\u062d\u0646\u0627\u062a<\/span> \u0648 <span class=\"diff-highlight\">\u0623\u062e\u0631\u0649<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0644\u0648\u062c\u0633\u062a\u064a<\/span> \u0627\u0644\u0634\u0631\u0643\u0627\u0621.<\/li><li><strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u0642\u0639:<\/strong> \u0645\u0635\u0627\u0646\u0639\u060c \u0645\u0633\u062a\u0648\u062f\u0639\u0627\u062a\u060c <span class=\"diff-highlight\">\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/span>\u060c \u0648\u0627\u0644\u062a\u0648\u0632\u064a\u0639 <span class=\"diff-highlight\">\u0627\u0644\u0646\u0642\u0627\u0637<\/span>.<\/li><li><strong>\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0648\u0638\u0641\u064a\u0646:<\/strong> \u0627\u0644\u0645\u0628\u064a\u0639\u0627\u062a <span class=\"diff-highlight\">\u0627\u0644\u0645\u0645\u062b\u0644\u0648\u0646<\/span>\u060c \u0645\u0633\u0624\u0648\u0644\u0648 \u0627\u0644\u0639\u0631\u0636\u060c <span class=\"diff-highlight\">\u0623\u0648<\/span> \u0641\u0631\u0642 \u0627\u0644\u062a\u0633\u0648\u064a\u0642 <span class=\"diff-highlight\">\u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0640<\/span> <span class=\"diff-highlight\">\u0627\u0644\u062c\u063a\u0631\u0627\u0641\u064a\u0627<\/span>.<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-cbf9a1e elementor-widget elementor-widget-heading\" data-id=\"cbf9a1e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"why-mdm-is-crucial-for-cpg-companies\">\u0644\u0645\u0627\u0630\u0627 \u064a\u064f\u0639\u062f \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 (MDM) \u0623\u0645\u0631\u064b\u0627 \u0628\u0627\u0644\u063a \u0627\u0644\u0623\u0647\u0645\u064a\u0629 \u0644\u0634\u0631\u0643\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 (CPG)\u061f<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ecc8c90 elementor-widget elementor-widget-text-editor\" data-id=\"ecc8c90\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>\u0641\u064a <span class=\"diff-highlight\">\u0627\u0644\u0640<\/span> CPG <span class=\"diff-highlight\">\u0627\u0644\u0639\u0627\u0644\u0645<\/span>\u060c \u0641\u0627\u0644\u0633\u0631\u0639\u0629 \u0648\u0627\u0644\u0627\u062a\u0633\u0627\u0642 \u0647\u0645\u0627 \u0643\u0644 \u0634\u064a\u0621. \u0633\u0648\u0627\u0621 \u0643\u0627\u0646 \u0627\u0644\u0623\u0645\u0631 \u064a\u062a\u0639\u0644\u0642 \u0628\u0625\u0637\u0644\u0627\u0642 \u0645\u0646\u062a\u062c \u062c\u062f\u064a\u062f <span class=\"diff-highlight\">\u0648<\/span> \u0627\u0644\u062f\u062e\u0648\u0644 \u0625\u0644\u0649 \u0642\u0646\u0627\u0629 \u0628\u064a\u0639 \u0628\u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u062c\u062f\u064a\u062f\u0629 \u0623\u0648 \u0627\u0644\u062a\u0648\u0633\u0639 <span class=\"diff-highlight\">\u0648<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0639\u0645\u0644\u064a\u0629<\/span> <span class=\"diff-highlight\">\u0639\u0644\u0649 \u0627\u0644\u0635\u0639\u064a\u062f \u0627\u0644\u062f\u0648\u0644\u064a<\/span><span class=\"diff-highlight\">,<\/span> \u0628\u064a\u0627\u0646\u0627\u062a \u0623\u0633\u0627\u0633\u064a\u0629 \u0646\u0638\u064a\u0641\u0629 \u0648\u0645\u062a\u0633\u0642\u0629 \u0648\u0643\u0627\u0645\u0644\u0629 <span class=\"diff-highlight\">\u0647\u064a<\/span> <span class=\"diff-highlight\">\u0623\u0633\u0627\u0633\u064a<\/span>.<\/p><p>\u0647\u0646\u0627<span class=\"diff-highlight\">&#8216;<\/span>\u0648\u0644\u0647\u0630\u0627 \u0627\u0644\u0633\u0628\u0628 \u064a\u064f\u0639\u062f MDM \u0623\u0645\u0631\u0627\u064b \u0627\u0633\u062a\u0631\u0627\u062a\u064a\u062c\u064a\u0627\u064b <span class=\"diff-highlight\">\u064a\u062c\u0628<\/span> \u0628\u0627\u0644\u0646\u0633\u0628\u0629 \u0644\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 (CPG):<\/p><p><strong>1. \u0623\u0633\u0631\u0639 <span class=\"diff-highlight\">\u0627\u0644\u0645\u0646\u062a\u062c<\/span> <span class=\"diff-highlight\">\u0645\u0642\u062f\u0645\u0627\u062a<\/span><\/strong> <br \/><span class=\"diff-highlight\">\u062c\u064a\u062f<\/span> \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c <span class=\"diff-highlight\">\u064a\u062f\u0639\u0645<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0640<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0623\u0633\u0631\u0639<\/span> <span class=\"diff-highlight\">\u0627\u0644\u062a\u0623\u0647\u064a\u0644<\/span> <span class=\"diff-highlight\">\u0645\u0646<\/span> <span class=\"diff-highlight\">\u062c\u062f\u064a\u062f<\/span> <span class=\"diff-highlight\">\u0631\u0645\u0648\u0632 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (SKU)<\/span> \u0625\u0644\u0649 \u0623\u0646\u0638\u0645\u0629 \u0628\u0627\u0626\u0639\u064a \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0645\u062b\u0644 \u0648\u0648\u0644\u0645\u0627\u0631\u062a \u0623\u0648 \u0623\u0645\u0627\u0632\u0648\u0646 <span class=\"diff-highlight\">\u0648<\/span> <span class=\"diff-highlight\">\u0644\u0627<\/span><span class=\"diff-highlight\">&#8216;<\/span><span class=\"diff-highlight\">t<\/span> <span class=\"diff-highlight\">\u062a\u062a\u0636\u0645\u0646<\/span> <span class=\"diff-highlight\">\u062a\u0623\u062e\u064a\u0631<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0648\u0642\u062a<\/span> <span class=\"diff-highlight\">\u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649<\/span> <span class=\"diff-highlight\">\u0641\u064a<\/span> \u0645\u0641\u0642\u0648\u062f \u0623\u0648 \u063a\u064a\u0631 \u0635\u062d\u064a\u062d <span class=\"diff-highlight\">\u0627\u0644\u0645\u0646\u062a\u062c<\/span> \u0627\u0644\u0633\u0645\u0627\u062a.<\/p><p><strong>2. \u0627\u0644\u062a\u0646\u0638\u064a\u0645\u064a <\/strong><span class=\"diff-highlight\"><strong>\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644<\/strong><br \/><\/span>\u0645\u0646 \u0644\u0648\u0627\u0626\u062d \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u063a\u0630\u0627\u0621 \u0648\u0627\u0644\u062f\u0648\u0627\u0621 (FDA) \u0625\u0644\u0649 \u0648\u0636\u0639 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a <span class=\"diff-highlight\">\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a<\/span> <span class=\"diff-highlight\">\u0625\u0644\u0649<\/span> \u0627\u0644\u0627\u0633\u062a\u062f\u0627\u0645\u0629 <span class=\"diff-highlight\">\u0627\u0644\u0625\u0628\u0644\u0627\u063a<\/span>, <span class=\"diff-highlight\">\u0625\u0631\u0634\u0627\u062f\u0627\u062a \u0627\u0644\u0645\u0645\u0627\u0631\u0633\u0629 \u0627\u0644\u0633\u0631\u064a\u0631\u064a\u0629 (CPGs)<\/span> <span class=\"diff-highlight\">\u064a\u062c\u0628<\/span> \u0627\u0644\u062a\u062a\u0628\u0639 \u0648\u0627\u0644\u0625\u0628\u0644\u0627\u063a <span class=\"diff-highlight\">\u0641\u064a<\/span> \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c <span class=\"diff-highlight\">\u0628\u0634\u0643\u0644 \u0645\u062a\u0632\u0627\u064a\u062f<\/span> <span class=\"diff-highlight\">\u0641\u064a<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0640<\/span> <span class=\"diff-highlight\">\u0646\u0641\u0633 \u0627\u0644\u0634\u064a\u0621<\/span> <span class=\"diff-highlight\">\u0637\u0631\u064a\u0642\u0629<\/span>. MDM <span class=\"diff-highlight\">\u062a\u0633\u0627\u0639\u062f<\/span> <span class=\"diff-highlight\">\u0636\u0645\u0627\u0646<\/span> <span class=\"diff-highlight\">\u0623\u0646<\/span> <span class=\"diff-highlight\">\u0643\u0644<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0645\u0646\u062a\u062c<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/span> \u0647\u0648 <span class=\"diff-highlight\">\u062a\u0645 \u062a\u062a\u0628\u0639\u0647\u0627<\/span> \u0628\u062f\u0642\u0629 <span class=\"diff-highlight\">\u0648<\/span> <span class=\"diff-highlight\">\u0628\u0634\u0643\u0644 \u0645\u0633\u062a\u0645\u0631<\/span>.<\/p><p><strong>3. \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u062f\u062f\u0629 <span class=\"diff-highlight\">\u0627\u0644\u0627\u062a\u0633\u0627\u0642<\/span> <\/strong><br \/>\u064a\u062a\u0648\u0642\u0639 \u0627\u0644\u0645\u0633\u062a\u0647\u0644\u0643\u0648\u0646 \u0645\u0646\u062a\u062c\u0627\u062a \u0630\u0627\u062a \u062c\u0648\u062f\u0629 \u062b\u0627\u0628\u062a\u0629 <span class=\"diff-highlight\">\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/span> \u0641\u064a \u0627\u0644\u0645\u062a\u062c\u0631\u060c \u0627\u0644\u062a\u062c\u0627\u0631\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629\u060c <span class=\"diff-highlight\">html<\/span> \u0627\u0644\u062a\u0637\u0628\u064a\u0642\u0627\u062a\u060c \u0648\u062a\u0644\u0643 \u0627\u0644\u062e\u0627\u0635\u0629 \u0628\u0623\u0637\u0631\u0627\u0641 \u062b\u0627\u0644\u062b\u0629 <span class=\"diff-highlight\">\u0627\u0644\u0633\u0648\u0642<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0645\u0646\u0635\u0627\u062a<\/span>. MDM <span class=\"diff-highlight\">\u064a\u0636\u0645\u0646<\/span> <span class=\"diff-highlight\">\u0623\u0646<\/span> \u0645\u062d\u062a\u0648\u0649 \u0627\u0644\u0645\u0646\u062a\u062c <span class=\"diff-highlight\">\u0647\u0648<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0645\u0648\u062d\u062f\u0629<\/span> <span class=\"diff-highlight\">\u0648<\/span> <span class=\"diff-highlight\">\u0645\u062a\u0633\u0642<\/span> <span class=\"diff-highlight\">\u0625\u0630\u0646<\/span> <span class=\"diff-highlight\">\u0623\u0646<\/span> <span class=\"diff-highlight\">\u0643\u0644<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0639\u0645\u0644\u0627\u0621<\/span> <span class=\"diff-highlight\">\u062a\u0644\u0642\u064a<\/span> \u062a\u062c\u0631\u0628\u0629 \u0645\u0648\u062d\u062f\u0629.<\/p><p><strong>4. \u0627\u0644\u0645\u0648\u0631\u062f <span class=\"diff-highlight\">\u0627\u0644\u062a\u0639\u0627\u0648\u0646<\/span> \u0648 <\/strong><span class=\"diff-highlight\"><strong>\u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a<\/strong><br \/><\/span><span class=\"diff-highlight\">\u062f\u0642\u064a\u0642<\/span> <span class=\"diff-highlight\">\u0648<\/span> <span class=\"diff-highlight\">\u0645\u0648\u062b\u0648\u0642<\/span> \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 \u0644\u0644\u0645\u0648\u0631\u062f\u064a\u0646 <span class=\"diff-highlight\">\u0625\u0646\u0634\u0627\u0621<\/span> \u062a\u0641\u0627\u0648\u0636 \u0623\u0641\u0636\u0644 <span class=\"diff-highlight\">\u0627\u0644\u0622\u0641\u0627\u0642<\/span> <span class=\"diff-highlight\">\u0645\u0646 \u0623\u062c\u0644<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0645\u0648\u0631\u062f\u0648\u0646<\/span>, <span class=\"diff-highlight\">\u062a\u0648\u0641\u064a\u0631<\/span> <span class=\"diff-highlight\">\u0645\u0646 \u0623\u062c\u0644<\/span> <span class=\"diff-highlight\">\u0623\u0633\u0647\u0644<\/span> \u0627\u0644\u0645\u0634\u062a\u0631\u064a\u0627\u062a\u060c \u0648 <span class=\"diff-highlight\">\u062a\u0642\u0644\u064a\u0644<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0645\u062e\u0627\u0637\u0631<\/span> <span class=\"diff-highlight\">\u062e\u0644\u0627\u0644<\/span> \u0627\u0636\u0637\u0631\u0627\u0628\u0627\u062a \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f.<\/p><p><strong>5. \u062a\u0627\u062c\u0631 \u062a\u062c\u0632\u0626\u0629 <\/strong><span class=\"diff-highlight\"><strong>\u0627\u0644\u062a\u0648\u0642\u0639\u0627\u062a<\/strong><br \/><\/span>\u064a\u062a\u0648\u0642\u0639 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0645\u0646 \u0627\u0644\u0639\u0644\u0627\u0645\u0627\u062a \u0627\u0644\u062a\u062c\u0627\u0631\u064a\u0629 \u0623\u0646 \u062a\u0642\u062f\u0645 <span class=\"diff-highlight\">\u0627\u0644\u0645\u0646\u062a\u062c<\/span> \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0628\u0627\u0644\u0634\u0643\u0644 \u0627\u0644\u0630\u064a \u064a\u0641\u0636\u0644\u0648\u0646\u0647 <span class=\"diff-highlight\">\u0627\u0644\u062a\u0646\u0633\u064a\u0642<\/span> \u0648 <span class=\"diff-highlight\">\u0627\u0644\u0628\u0648\u0627\u0628\u0629 \u0627\u0644\u0625\u0644\u0643\u062a\u0631\u0648\u0646\u064a\u0629<\/span>. <span class=\"diff-highlight\">\u0641\u0642\u064a\u0631<\/span> \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a <span class=\"diff-highlight\">\u0627\u0644\u0635\u064a\u0627\u0646\u0629<\/span> <span class=\"diff-highlight\">\u064a\u0645\u0643\u0646<\/span> <span class=\"diff-highlight\">\u062a\u0623\u062e\u064a\u0631<\/span> \u0627\u0644\u0642\u0648\u0627\u0626\u0645\u060c <span class=\"diff-highlight\">\u0627\u0644\u0646\u062a\u064a\u062c\u0629<\/span> <span class=\"diff-highlight\">\u0641\u064a<\/span> \u0645\u0633\u0627\u062d\u0629 \u0627\u0644\u0631\u0641 \u0627\u0644\u0645\u0641\u0642\u0648\u062f\u0629\u060c <span class=\"diff-highlight\">\u0648<\/span> <span class=\"diff-highlight\">\u0625\u0646\u0634\u0627\u0621<\/span> \u0639\u0645\u0644\u064a\u0627\u062a \u0631\u062f \u0627\u0644\u0645\u0628\u0627\u0644\u063a \u0627\u0644\u0645\u062f\u0641\u0648\u0639\u0629 <span class=\"diff-highlight\">\u0627\u0633\u062a\u0646\u0627\u062f\u064b\u0627 \u0625\u0644\u0649<\/span> <span class=\"diff-highlight\">\u0641\u064a<\/span> <span class=\"diff-highlight\">\u0645\u0639\u064a\u0628<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7131948 elementor-widget elementor-widget-heading\" data-id=\"7131948\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\" id=\"key-mdm-capabilities-for-the-cpg-sector\">\u0627\u0644\u0642\u062f\u0631\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0623\u062c\u0647\u0632\u0629 \u0627\u0644\u0645\u062d\u0645\u0648\u0644\u0629 (MDM) \u0641\u064a \u0642\u0637\u0627\u0639 \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 (CPG)<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d27b1eb elementor-widget elementor-widget-text-editor\" data-id=\"d27b1eb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span class=\"diff-highlight\">\u0623<\/span> \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (MDM) \u0627\u0644\u0645\u0631\u0643\u0632\u0629 \u0639\u0644\u0649 \u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0633\u0644\u0639 \u0627\u0644\u0627\u0633\u062a\u0647\u0644\u0627\u0643\u064a\u0629 \u0627\u0644\u0645\u0639\u0628\u0623\u0629 (CPG) <span class=\"diff-highlight\">\u0627\u0644\u062d\u0644<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0639\u0631\u0648\u0636<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0642\u062f\u0631\u0627\u062a<\/span> <span class=\"diff-highlight\">\u0623\u0646<\/span> <span class=\"diff-highlight\">\u0647\u064a<\/span> <span class=\"diff-highlight\">\u062d\u0631\u062c\u0629<\/span> <span class=\"diff-highlight\">\u0648<\/span> <span class=\"diff-highlight\">\u0636\u0631\u0648\u0631\u064a<\/span> \u0625\u0644\u0649 <span class=\"diff-highlight\">\u062a\u062d\u0642\u064a\u0642<\/span> <span class=\"diff-highlight\">\u0627\u0644\u062a\u0645\u064a\u0632<\/span> <span class=\"diff-highlight\">\u0641\u064a<\/span> \u0639\u0645\u0644\u064a\u0627\u062a \u0633\u0631\u064a\u0639\u0629 \u0627\u0644\u0648\u062a\u064a\u0631\u0629 \u0648\u0645\u062a\u0639\u062f\u062f\u0629 \u0627\u0644\u0642\u0646\u0648\u0627\u062a.<br \/><br \/><span class=\"diff-highlight\">\u0647\u0630\u0627<\/span> <span class=\"diff-highlight\">\u062a\u0634\u0645\u0644<\/span> \u0625\u062f\u0627\u0631\u0629 \u0645\u0639\u0644\u0648\u0645\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a (PIM)<span class=\"diff-highlight\">,<\/span> <span class=\"diff-highlight\">\u0627\u0644\u062a\u064a<\/span> <span class=\"diff-highlight\">\u064a\u062f\u0639\u0645<\/span> \u0645\u062d\u062a\u0648\u0649 \u063a\u0646\u064a \u0639\u0646 \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0641\u064a \u062c\u0645\u064a\u0639 \u0623\u0646\u062d\u0627\u0621 <span class=\"diff-highlight\">\u0627\u0644\u0639\u062f\u064a\u062f \u0645\u0646<\/span> \u0627\u0644\u0645\u0646\u0635\u0627\u062a\u060c \u0625\u062f\u0627\u0631\u0629 \u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a<span class=\"diff-highlight\">,<\/span> \u0644\u062a\u062d\u062f\u064a\u062f \u0648 <span class=\"diff-highlight\">\u0627\u0644\u0639\u0646\u0648\u0627\u0646<\/span> \u0627\u0644\u062a\u0643\u0631\u0627\u0631\u0627\u062a \u0648\u0627\u0644\u0623\u062e\u0637\u0627\u0621 \u0648\u0627\u0644\u062a\u0646\u0627\u0642\u0636\u0627\u062a<span class=\"diff-highlight\">,<\/span> <span class=\"diff-highlight\">\u0645\u0633\u0627\u0631 \u0627\u0644\u0639\u0645\u0644<\/span> \u0627\u0644\u0623\u062a\u0645\u062a\u0629 <span class=\"diff-highlight\">\u0625\u0644\u0649<\/span> <span class=\"diff-highlight\">\u062a\u0628\u0633\u064a\u0637<\/span> \u0625\u062f\u0645\u0627\u062c \u0627\u0644\u0645\u0646\u062a\u062c\u060c <span class=\"diff-highlight\">\u0627\u0644\u0645\u0648\u0627\u0641\u0642\u0627\u062a<\/span>\u060c \u0648\u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644. <br \/><br \/>T<span class=\"diff-highlight\">\u0647\u0648<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0642\u062f\u0631\u0629<\/span> <span class=\"diff-highlight\">\u0625\u0644\u0649<\/span> <span class=\"diff-highlight\">\u0625\u062f\u0627\u0631\u0629<\/span> <span class=\"diff-highlight\">\u0645\u062a\u0639\u062f\u062f<\/span><span class=\"diff-highlight\">&#8211;<\/span><span class=\"diff-highlight\">\u0627\u0644\u0644\u063a\u0648\u064a<\/span> <span class=\"diff-highlight\">\u0648<\/span> <span class=\"diff-highlight\">\u0645\u062a\u0639\u062f\u062f<\/span><span class=\"diff-highlight\">&#8211;<\/span><span class=\"diff-highlight\">\u0625\u0642\u0644\u064a\u0645\u064a<\/span> <span class=\"diff-highlight\">\u0627\u0644\u0645\u062a\u0637\u0644\u0628\u0627\u062a<\/span> <span class=\"diff-highlight\">\u0648<\/span> <span class=\"diff-highlight\">\u0648\u0623\u062e\u064a\u0631\u064b\u0627<\/span> \u0627\u0644\u062a\u0643\u0627\u0645\u0644 \u0645\u0639 \u0628\u0648\u0627\u0628\u0627\u062a \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 <span class=\"diff-highlight\">(<\/span><span class=\"diff-highlight\">i<\/span><span class=\"diff-highlight\">.<\/span><span class=\"diff-highlight\">e<\/span><span class=\"diff-highlight\">.<\/span><span class=\"diff-highlight\">,<\/span> GS1\u060c GDSN\u060c \u0623\u0645\u0627\u0632\u0648\u0646<span class=\"diff-highlight\">)<\/span> <span class=\"diff-highlight\">\u0625\u0644\u0649<\/span> <span class=\"diff-highlight\">\u0628\u0634\u0643\u0644 \u0641\u0639\u0627\u0644<\/span> <span class=\"diff-highlight\">\u062a\u0648\u0632\u064a\u0639<\/span> \u0646\u0638\u064a\u0641 <span class=\"diff-highlight\">\u0648<\/span> \u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0627\u0644\u0645\u0648\u062d\u062f\u0629 \u0625\u0644\u0649 <span class=\"diff-highlight\">\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629<\/span>.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-83328fb elementor-widget elementor-widget-heading\" data-id=\"83328fb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\" id=\"conclusion\">\u0627\u0644\u062e\u0644\u0627\u0635\u0629<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a4c156 elementor-widget elementor-widget-text-editor\" data-id=\"6a4c156\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span data-teams=\"true\">\u062a\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (MDM) \u0627\u0644\u0642\u0648\u0629 \u0627\u0644\u062f\u0627\u0641\u0639\u0629 \u0644\u0645\u0633\u062a\u0642\u0628\u0644 \u0642\u0637\u0627\u0639 \u0627\u0644\u062a\u062c\u0632\u0626\u0629. \u0648\u0641\u064a \u0638\u0644 \u0647\u0630\u0627 \u0627\u0644\u0645\u0634\u0647\u062f \u0627\u0644\u0633\u0648\u0642\u064a \u0627\u0644\u062f\u064a\u0646\u0627\u0645\u064a\u0643\u064a \u0648\u0627\u0644\u062a\u0646\u0627\u0641\u0633\u064a\u060c \u062d\u064a\u062b \u062a\u0633\u0639\u0649 \u0627\u0644\u0634\u0631\u0643\u0627\u062a \u0628\u0627\u0633\u062a\u0645\u0631\u0627\u0631 \u0625\u0644\u0649 \u062a\u062d\u0633\u064a\u0646 \u062a\u062c\u0631\u0628\u0629 \u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0643\u0641\u0627\u0621\u0629 \u0633\u0644\u0633\u0644\u0629 \u0627\u0644\u062a\u0648\u0631\u064a\u062f\u060c \u062a\u064f\u0639\u062f \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0623\u0633\u0627\u0633\u064a\u0629 (MDM) \u062d\u062c\u0631 \u0627\u0644\u0623\u0633\u0627\u0633 \u0644\u0644\u0646\u062c\u0627\u062d \u0627\u0644\u0642\u0627\u0626\u0645 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span><\/p><p><span data-teams=\"true\">\u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0646\u0638\u0627\u0645 \u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (MDM) \u0627\u0644\u0645\u0646\u0638\u0645\u060c \u064a\u0645\u0643\u0646 \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629:<\/span><\/p><ul><li><p><span data-teams=\"true\"><span data-teams=\"true\">\u0627\u0644\u0642\u0636\u0627\u0621 \u0639\u0644\u0649 \u0639\u0632\u0644 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0627\u0644\u062d\u0641\u0627\u0638 \u0639\u0644\u0649 \u0645\u0635\u062f\u0631 \u0645\u0648\u062b\u0648\u0642 \u0648\u0627\u062d\u062f \u0644\u062c\u0645\u064a\u0639 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629.<\/span><\/span><\/p><\/li><li><p><span data-teams=\"true\"><span data-teams=\"true\">\u062a\u0639\u0632\u064a\u0632 \u062f\u0642\u0629 \u0648\u062c\u0648\u062f\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0645\u062a\u0639\u0644\u0642\u0629 \u0628\u0627\u0644\u0645\u0646\u062a\u062c\u0627\u062a \u0648\u0627\u0644\u0639\u0645\u0644\u0627\u0621 \u0648\u0627\u0644\u0645\u0648\u0631\u062f\u064a\u0646 \u0648\u0627\u0644\u0645\u0639\u0627\u0645\u0644\u0627\u062a.<\/span><\/span><\/p><\/li><li><p><span data-teams=\"true\"><span data-teams=\"true\">\u062a\u0645\u0643\u064a\u0646 \u062a\u062c\u0627\u0631\u0628 \u0633\u0644\u0633\u0629 \u0639\u0628\u0631 \u062c\u0645\u064a\u0639 \u0627\u0644\u0642\u0646\u0648\u0627\u062a \u0645\u0646 \u062e\u0644\u0627\u0644 \u0627\u0644\u0645\u0632\u0627\u0645\u0646\u0629 \u0641\u064a \u0627\u0644\u0648\u0642\u062a \u0627\u0644\u0641\u0639\u0644\u064a \u0628\u064a\u0646 \u0627\u0644\u0639\u0631\u0648\u0636 \u0627\u0644\u062a\u0631\u0648\u064a\u062c\u064a\u0629 \u0648\u0627\u0644\u0645\u062e\u0632\u0648\u0646 \u0648\u0627\u0644\u0623\u0633\u0639\u0627\u0631.<\/span><\/span><\/p><\/li><li><p><span data-teams=\"true\"><span data-teams=\"true\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 \u0627\u0644\u062a\u0634\u063a\u064a\u0644\u064a\u0629 \u0628\u0627\u0633\u062a\u062e\u062f\u0627\u0645 \u0639\u0645\u0644\u064a\u0627\u062a \u062a\u0646\u0642\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0648\u0625\u0632\u0627\u0644\u0629 \u0627\u0644\u062a\u0643\u0631\u0627\u0631 \u0648\u0627\u0644\u062d\u0648\u0643\u0645\u0629 \u0627\u0644\u0642\u0627\u0626\u0645\u0629 \u0639\u0644\u0649 \u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a.<\/span><\/span><\/p><\/li><li><p><span data-teams=\"true\"><span data-teams=\"true\">\u062a\u062d\u0633\u064a\u0646 \u0627\u0644\u0627\u0645\u062a\u062b\u0627\u0644 \u0644\u0642\u0648\u0627\u0646\u064a\u0646 \u0648\u0645\u0645\u0627\u0631\u0633\u0627\u062a \u0627\u0644\u0642\u0637\u0627\u0639 \u0641\u064a \u0645\u062c\u0627\u0644 \u062e\u0635\u0648\u0635\u064a\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span><\/span><\/p><\/li><li><p><span data-teams=\"true\"><span data-teams=\"true\"><span data-teams=\"true\">\u0627\u0633\u062a\u0641\u062f \u0645\u0646 \u0627\u0644\u062a\u062d\u0644\u064a\u0644\u0627\u062a \u0627\u0644\u062a\u0646\u0628\u0624\u064a\u0629 \u0648\u0627\u0644\u0631\u0624\u0649 \u0627\u0644\u0645\u062f\u0639\u0648\u0645\u0629 \u0628\u0627\u0644\u0630\u0643\u0627\u0621 \u0627\u0644\u0627\u0635\u0637\u0646\u0627\u0639\u064a \u0644\u0627\u062a\u062e\u0627\u0630 \u0642\u0631\u0627\u0631\u0627\u062a \u0623\u0643\u062b\u0631 \u0648\u0623\u0641\u0636\u0644 \u0627\u0633\u062a\u0646\u0627\u0631\u0629.<\/span><\/span><\/span><\/p><p>\u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u062b\u0648\u0631\u0629 \u0627\u0644\u0631\u0642\u0645\u064a\u0629\u060c \u0641\u0625\u0646 \u0627\u0644\u0642\u062f\u0631\u0629 \u0639\u0644\u0649 \u0627\u0644\u0627\u0633\u062a\u0641\u0627\u062f\u0629 \u0645\u0646 \u0642\u0648\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u062f\u0642\u064a\u0642\u0629 \u0648\u0627\u0644\u0645\u0646\u0638\u0645\u0629 \u0647\u064a \u0645\u0627 \u064a\u0645\u064a\u0632 \u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0627\u0644\u0646\u0627\u062c\u062d\u064a\u0646 \u0639\u0646 \u0627\u0644\u0628\u0642\u064a\u0629. \u0644\u0645 \u064a\u0639\u062f \u0627\u0644\u0625\u0646\u0641\u0627\u0642 \u0639\u0644\u0649 \u0625\u0637\u0627\u0631 \u0639\u0645\u0644 \u0642\u0648\u064a \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (MDM) \u062e\u064a\u0627\u0631\u064b\u0627\u060c \u0628\u0644 \u0623\u0635\u0628\u062d \u0636\u0631\u0648\u0631\u0629 \u0644\u0627 \u063a\u0646\u0649 \u0639\u0646\u0647\u0627 \u0644\u062a\u062c\u0627\u0631 \u0627\u0644\u062a\u062c\u0632\u0626\u0629 \u0644\u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0646\u062c\u0627\u062d \u0641\u064a \u0639\u0635\u0631 \u0627\u0644\u064a\u0648\u0645 \u0627\u0644\u0630\u064a \u062a\u062d\u0643\u0645\u0647 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a. \u0648\u0644\u0646 \u062a\u0642\u062a\u0635\u0631 \u0641\u0648\u0627\u0626\u062f \u0627\u0644\u0645\u0624\u0633\u0633\u0627\u062a \u0627\u0644\u062a\u064a \u062a\u0648\u0644\u064a \u0623\u0647\u0645\u064a\u0629 \u0644\u0625\u062f\u0627\u0631\u0629 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a \u0627\u0644\u0631\u0626\u064a\u0633\u064a\u0629 (MDM) \u0639\u0644\u0649 \u062a\u062d\u0642\u064a\u0642 \u0627\u0644\u0643\u0641\u0627\u0621\u0629 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\u0645\u0646 \u0627\u0644\u0627\u0632\u062f\u0647\u0627\u0631 \u0641\u064a \u0645\u0633\u062a\u0642\u0628\u0644 \u064a\u0639\u062a\u0645\u062f \u0628\u0634\u0643\u0644 \u0645\u0643\u062b\u0641 \u0639\u0644\u0649 \u0627\u0644\u0628\u064a\u0627\u0646\u0627\u062a.<\/span>\u00a0<\/p><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Introduction The ever-changing retail environment, information is the blood of every successful enterprise. From product and customer data to supplier information, retailers depend on accurate and reliable information to power essential operations. Yet, such information is typically scattered, disparate, and filled with inaccuracies, which holds back efficiency and growth. That is where Master Data Management [&hellip;]<\/p>","protected":false},"author":5,"featured_media":28400,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-26923","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"_links":{"self":[{"href":"https:\/\/www.verdantis.com\/ar\/wp-json\/wp\/v2\/posts\/26923","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.verdantis.com\/ar\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.verdantis.com\/ar\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.verdantis.com\/ar\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/www.verdantis.com\/ar\/wp-json\/wp\/v2\/comments?post=26923"}],"version-history":[{"count":0,"href":"https:\/\/www.verdantis.com\/ar\/wp-json\/wp\/v2\/posts\/26923\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.verdantis.com\/ar\/wp-json\/wp\/v2\/media\/28400"}],"wp:attachment":[{"href":"https:\/\/www.verdantis.com\/ar\/wp-json\/wp\/v2\/media?parent=26923"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.verdantis.com\/ar\/wp-json\/wp\/v2\/categories?post=26923"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.verdantis.com\/ar\/wp-json\/wp\/v2\/tags?post=26923"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}